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	<title>Leadpile's Blog&#187; endorsements</title>
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		<title>Online Reviews:  Legitimate Or A Scam?</title>
		<link>http://www.leadpile.com/lead-exchange-blog/2009/10/11/online-reviews-legitimate-or-a-scam/</link>
		<comments>http://www.leadpile.com/lead-exchange-blog/2009/10/11/online-reviews-legitimate-or-a-scam/#comments</comments>
		<pubDate>Sun, 11 Oct 2009 23:06:49 +0000</pubDate>
		<dc:creator>Mari Woods Holt</dc:creator>
				<category><![CDATA[Lead Exchange]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[bloggers]]></category>
		<category><![CDATA[endorsements]]></category>
		<category><![CDATA[Fair Trade Commission]]></category>
		<category><![CDATA[FTC]]></category>
		<category><![CDATA[leadpile]]></category>
		<category><![CDATA[online reviews]]></category>

		<guid isPermaLink="false">http://www.leadpile.com/lead-exchange-blog/?p=22154</guid>
		<description><![CDATA[The internet is one of, if not the most, powerful media sources out there.  Knowing this, companies look to bloggers, celebrities and others to help endorse their products and services through the internet.  The FTC (Fair Trade Commission), is now looking to crack down on some of the behaviors of these bloggers and [...]]]></description>
			<content:encoded><![CDATA[<p>The internet is one of, if not the most, powerful media sources out there.  Knowing this, companies look to bloggers, celebrities and others to help endorse their products and services through the internet.  The <a href="http://www.internetnews.com/webcontent/article.php/3842496/FTC+Cracks+Down+on+Bloggers+Endorsements.htm">FTC</a> (Fair Trade Commission), is now looking to crack down on some of the behaviors of these bloggers and personalities who are endorsing products, to make sure they define the relationships with the advertisers, so consumers know they are being &#8220;paid&#8221; to say what they are saying.  Knowing there are some &#8220;paid&#8221; relationships like this, consumers need to understand some reviews they read are possibly not objective.  Consumers also need to be aware that on certain websites, the reviews you are reading could be the work of the employees at that company.<br />
Leadpile has some testimonials on their website, however these are all submitted by current and past partners that have worked with at Leadpile.  The bottom line with all of this is, really do some research in plenty of places to get a true idea of the product you are looking to buy or the company you are looking to work with.  Don&#8217;t always believe what you read!</p>
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