Leadpile’s Blog

Phoenix June 30th, 2009 — LeadPile, The World’s Largest Online Exclusive Lead Exchange announced today record results for its MicroClick Form (http://www.microclick.com) in June, 2009. LeadPile reports a record number of Lead Verticals being served by its MicroClick Form with Lead Sellers producing leads in 61 different verticals in the month of June. This makes the LeadPile MicroClick Form the most widely used Multi Vertical Lead Generation Form in the lead Marketplace and Lead Exchange Industry.

LeadPile’s Centralized Online Exclusive Lead Marketplace supports thousands of affiliates that use the exchange to sell to suitable lead buyers. By using the LeadPile MicroClick Form, Affiliates can focus on driving traffic to their pages and not on managing lead buyer relationships. Over 90% of LeadPile’s active affiliates are currently using the MicroClick form, offloading the responsibility for lead collection, management, technology infrastructure, and quality control to LeadPile.

Astoundingly, LeadPile’s MicroClick form has been used to produce leads as diversified as Tax Debt Relief, Home Improvements, Business Loans, Health Insurance, Equipment Leasing, Credit Card Processing, Cash For Gold and more.

Andrew Jacob, CEO of LeadPile says, “The LeadPile MicroClick Form allows us to handle leads across multiple verticals, including payday, starter credit, debt consolidation, credit repair, bankruptcy, auto financing, and homeowner. While the majority of leads currently being exchanged in the  Marketplace are in the Financial sector, the fact that Lead Sellers are using the MicroClick form to produce leads in over 60 verticals is very rewarding for our team.

Jacob adds, “I would like to personally thank our existing Lead Buyers and Leads Sellers for their business, and it is our promise to everything we possible can to help them in their efforts by continuing to provide the type of technology infrastructure and transparency that they have come to both expect, and deserve, from LeadPile.

To read more, please visit http://www.LeadPile.com/

The idea of a “lead exchange” or “lead generation” was not something everyone knew about in the internet world years ago. However, with consumers being online more AND advertisers wanting to get more qualified consumers, lead generation has become a very popular space to be in. The space has been getting more and more competition, and Leadpile is happy to say there have been record numbers that have joined our marketplace and helped to make this marketplace a HUGE success. One major factor in this success is knowing how to effectively match up the consumers with advertisers. According to a recent Leadpile Press Release, “Astoundingly, LeadPile’s MicroClick™ form had 2,628,345 impressions in the first quarter of 2009, or loaded approximately once every three seconds on the Internet.” Leadpile seemed to have found that way to be effective with both the publishers and advertisers, so the consumer wins in the end!
This is great news for our marketplace…
We look forward to the rest of 2009, and look for any feedback to help achieve GREAT success!

GREAT WORK TEAM!

Surveys & polls are often times a way to determine the public’s opinion on issues relating to politics, entertainment, business, and sometimes off the wall topics.  There is a website you can go to that allows you to see people’s opinion on literally ANYTHING you could imagine.   Buzzdash.com allows anyone to create a new survey (buzzbites) on whatever topic they want. Some of these buzzbites are about some really off the wall topics, but still very interesting to read about! Buzzbites can even be put on your own website to capture the opinion on any desired topic.

View real-time popular opinion on a range of timely issues.
Express opinions by voting or commenting on individual issues.
Post individual buzzbites to personal web pages, blogs or emails.
Create buzzbites for personal use, for submission to BuzzDash, or both.

Leadpile Lead Exchange should maybe come up with a buzzbite for our website, about various subject matters we are sometimes trying to determine amongst our marketplace.  So, is there anything you want to know the public’s opinion on?  This is the place to go to gather that information! Go take a look…. you might learn something!

With today’s struggling economy, many consumers are facing the reality of being forced to look for new employment.  The unfortunate thing is that many consumers were in the same job for many years, and possibly feeling a little overwhelmed with how technologically advanced jobs are requiring people to now be. In an effort to help consumers learn all aspects of the Microsoft Office products, and other technical skills to be successful in today’s workforce, Microsoft has launched their Elevate America website.

This website is a great idea and something that I truly believe can be a great tool for anyone looking for a new job, or someone currently working and wanting to learn more.  There are various certification courses, Microsoft Office tutorials, E-learning courses and information about classes available in their area.

According to the website, these are the things they are looking to accomplish:

*  Expanded access to basic technological literacy and skills training.

*  Intermediate technology skills training courses, instructor-led and online, plus selected certification exams.

* Access to a new web portal that will help guide individuals to training that positions them for success in the economy today, and tomorrow.

Leadpile Lead Exchange believes that knowing all this information is very important in any career.  Having a company like Microsoft offer these services is a sign that everyone is trying to contribute their part in helping our nation get back on their feet. Knowledge is power!

CSOs also known as Credit Service Organizations are unregulated companies that are now doing payday loans and other short term loans like auto title loans. It seems that with some recent payday loan regulations, there have been some that have been able to avoid the regulations because they are a CSO.  Credit service organizations offer payday loans and other short term type of loans without any limitations on fees they are charging the consumers.  However, they were initially created to help register our credit repair companies, not necessarily be a payday lender.  According to the dallasnews.com, “CSOs in Texas were originally established to control credit repair businesses; however, in the past few years, small-dollar lenders are operating as CSOs under a statutory loophole that allows them to obtain “an extension of consumer credit” for borrowers.”
Leadpile Lead Exchange works with all sorts of payday loan leads. These are all consumers that are looking for a short term fix to a temporary problem. Based on this article, CSOs are the ones that are doing some of the lending, not necessarily payday loan lenders per say.  Bottom line:  as a consumer understand any loan you ever take out and the fees associated with it.

Being that this is a blog and we have an interest in other bloggers, I thought I would point out Time.com’s 2nd annual top 25 blogs for 2009.  Unfortunately, Leadpile missed the list this year, however this list is a very interesting list I thought I would share.

Many Leadpile Lead Exchange publishers are looking at monetizing a blog/website, or are looking for some new content for their sites.  These blogs might be a great place to take a look at for some ideas.

1.  Talkingpointsmemo.com- great source for news
2. The Huffington Post- political blog
3. Lifehacker.com- place to look for tips on making life easier
4. Metafilter.com- blog about anything readers deem important to share with others
5. The Daily Dish by Andrew Sullivan- very opinionated political blog
6. Freakonomics.com- economic theory and how it really relates to real life
7. Boingboing.com- geeks writing about wonderful things and presenting can’t believe it photos
8. Got2begreen.com- everything green blog
9. Zenhabits.net- blog about ways you can become more productive
10. The Conscious of a Liberal-economist with a lot of great views to share

and more………

Blogs, like all of these, are a great source for information and keeping up to date on current events.  Take a look, you might learn something new!

With all the foreclosures happening around in the country, this time could be ideal for those that are looking to buy a home.  However, there are some things that really need to be looked at before doing this.  According to US News & World Report these are the things to take a look at before you consider buying a home:

1. Make sure your financial house is in order

In order to get the best interest rate possible, pull your credit prior to looking at getting a home.   Make sure everything looks positive and get the proper help in order to resolve any outstanding items.  Also, look at your overall financial portfolio and how much more you can handle on a monthly basis.  Don’t go buy a home if you are unstable in your current job.

2. Buy a home, not an investment

There is still a possibility that the housing market will continue to suffer.  Knowing this, don’t go out looking for just a cheap deal.  Get a home that you want to live in and make it a “home”.  Much of our housing economy is in this position potentially because of the number of “investment” properties that were purchased in years past.

3. Be conservative

Don’t go overboard with the future payments of the home you are looking at.  Things are still not stable in our US economy, so be a little on the conservative side with that additional “bills” you take on.

4. Get those concessions

There are a lot of homes for sale right now, therefore getting extra incentives with the home is a possibility.  It does not hurt to ask!

5. Check out foreclosures

Check out foreclosures first and see if there are any home that appeal to you.  However, working with a foreclosure home or short sale home takes some knowledge, so get with the appropriate person who knows how to handle the transaction.

The bottom line is is this is a great time to go get a home, however do your homework first, so you do not become a part of the national statistics of people loosing their homes.  Pull your credit, research home values before moving forward with anything.  It will certainly benefit you in the long run.  Leadpile Lead Exchange is currently working with the home purchase lead type.  These are people looking to buy a home and we are always looking for more companies looking to help these consumers to get that home.  

Leadpile Lead Exchange is happy to be a part of another great way to network.  The eComXpo is a great place to find new affiliates and companies out there, right at your fingertips.  There are virtual booths, a networking lounge, presentations and even an ability to exchange business cards.  If you are not a part of the eComXpo craze, take a look and see how to become a part of this modern innovative way to network from your computer.

DMNews offers some helpful suggestions on maintaining your pay per click campaign (PPC) on a strict budget.
1.  Distribute your efforts- Utilize all search engines for advertising, not just Google
2.  Use Negative keywords
4.  Choose when your ads are “live” wisely
5.  Geo target
6.  Analyze your reports regularly

When starting out not everyone has all the knowledge and money to do advertising effectively.  Therefore, researching and trying to listen to other expert’s advice is probably the best way to roll out a new PPC campaign.  Many publishers I deal with at Leadpile Lead Exchange have an ability to have a large ROI, but not if they are not running their PPC campaign effectively.  No matter what network you are doing lead generation in, utilize the search engines reporting AND your affiliate manager to help you fine turn the pay per click campaign.  REMEMBER:  A successfull PPC is also beneficial to the network you are doing lead generation with.  Therfore, it is in the best interest of both sides to make the PPC campaign work effectively.

                  AND                    

It’s that time again….. Leadpile Lead Exchange will be attending and exhibiting at the Affiliate Summit Vegas (January 11-13th). We are looking forward to seeing some new faces and catching up with some old friends. We will be exhibiting at the Affiliate Summit Meet Market on the 11th. Please feel free to stop by and say hi!  We are looking for new partnerships with publishers and advertisers with the 37 or so lead types we are currently working with.  

Leadpile Lead Exchange is partnering up with Youtube to roll out some great new videos. Where else can you capture the attention of the online community? Take a look!

YouTube video 1

YouTube video 2

YouTube video 3

Leadpile welcomes any affiliates out there that has traffic or needs more traffic! Leadpile Lead Exchange gives you the ability to customize your campaigns to purchase leads JUST how you want them, or drive traffic to landing sites we can provide to you. It’s quick, easy and made simple for you to get started immediately. Check out some of the lead types we are working with:

Payday loan
Personal loan
Cash for gold
Auto finance
Car purchase
Car warranty
Home purchase
Home improvement
Security systems
Foreclosure
Homeowner refinance
Loan modification
Credit repair
Debt consolidation
Debt settlement
Tax debt relief
Bankruptcy
Student loan consolidation
Student loan
Insurance (home, auto, life, and health)
Home based business
Business loans
Business cash advance
Credit card processing
Equipment leasing
Internet marketing services
Web design
Web developers
Web hosting
Outsourcing
IT consultant
VOIP
Billboard advertising

Take a look at the videos, and if you are not already working with us…… we want to hear from you!

Have you ever tried to find a unique book in a store, and for one reason or another it was just not available? You then go online and that is where you end up finding that “treasure”.  Going online has become a very popular place for shoppers to find items that are far and few between.  

According to Wikipedia, Chris Anderson coined the phrase “long tail” because products in low demand or which have low overall sales, could be the big revenue generator for online stores. “Internet to consumers has revolved around lower prices, consumer benefit (a.k.a. consumer surplus) from access to increased product variety in online book stores is ten times larger than their benefit from access to lower prices online. Thus, the primary value of the internet to consumers comes from releasing new sources of value by providing access to products in the long tail, according to Wikipedia.”

Leadpile Lead Exchange feels we are the outlet for new lead types that you can’t necessarily get anywhere else.  The LeadPile Lead Exchange, while having its “hits”, also has a long tail developing. LeadPile, The World’s Largest Online Exclusive Lead Exchange has handled the buying and selling of 37 different lead types in the past 90 days.

The Leadpile Marketplace allows the actual originators of leads, and the lead buyers themselves, to decide what price they are each willing to sell, and buy, their leads at, and the way in which the lead delivery will take place.