Leadpile’s Blog

Have you ever tried to find a unique book in a store, and for one reason or another it was just not available? You then go online and that is where you end up finding that “treasure”.  Going online has become a very popular place for shoppers to find items that are far and few between.  

According to Wikipedia, Chris Anderson coined the phrase “long tail” because products in low demand or which have low overall sales, could be the big revenue generator for online stores. “Internet to consumers has revolved around lower prices, consumer benefit (a.k.a. consumer surplus) from access to increased product variety in online book stores is ten times larger than their benefit from access to lower prices online. Thus, the primary value of the internet to consumers comes from releasing new sources of value by providing access to products in the long tail, according to Wikipedia.”

Leadpile Lead Exchange feels we are the outlet for new lead types that you can’t necessarily get anywhere else.  The LeadPile Lead Exchange, while having its “hits”, also has a long tail developing. LeadPile, The World’s Largest Online Exclusive Lead Exchange has handled the buying and selling of 37 different lead types in the past 90 days.

The Leadpile Marketplace allows the actual originators of leads, and the lead buyers themselves, to decide what price they are each willing to sell, and buy, their leads at, and the way in which the lead delivery will take place.  

Here is the latest news on what is going on with the struggling auto industry.  Automakers are trying to get congress to approve a bailout for them, yet FORD has announced it does not need any help.  However, congress wants to add a stipluation in with this potential “deal”… that is a “car czar”.  This car czar would potentially be there to monitor every aspect of the money, evaluate the business relationships they have, and oversee everything else related to the industry.

So, what is a car czar and what is congress wanting this “person” to do?  According to NPR news, a few traits that is recommended is someone who knows industrial companies and can follow the money. Another person states the car czar must have financial smarts who is going to make decisions that are going to benefit Americans. However, is this something one person can truely take on? How about a committee that governs these future decisions that are made?
Leadpile Lead Exchange is definitely interested in this industry because we work a lot with the auto finance lead type. What happens in the automakers “world” affects our marketplace. We will be keeping an eye on what happens with the automakers and if they really decide to hire a car czar.

Help with repairing your credit is something pretty much everyone could use a little assistance on. With a tough economy, Americans are needing to worry about more important things like paying their next electric bill. However, when that time comes where they have the ability to get help, credit repair is a great option to look at. Credit repair assistance can be a very informative service, that once you learn what makes up your credit report, you will be able to use the valuable information in the future.
Leadpile Lead Exchange is currently generating a large volume of credit repair leads. These consumers need the help now and are looking for someone to provide that service. Knowledge is power when it comes to your credit report, unfortunately not everyone is in a position to have great credit. Knowing we have a large demand for this lead type, and the large amount of consumers wanting assistance, Leadpile has rolled out some text links/landing sites for lead sellers to use.

www.countrywidecreditfix.com
www.creditfixnationwide.com
www.mycreditjump.com
www.personalcreditassist.com
www.uscreditfix123.com

If you are currently not working with Leadpile to purchase or sell credit repair leads, I recommend it!

With tough times even in the internet business world, businesses must find effective ways to generate new business. Companies need to see results from their money spent on advertising, so many choose to invest in lead generation.
Businesses could spend an infinite amount of money on PPC and not know what the result could be. Businesses could spend undefined amounts of money on hiring someone to do SEO.
Businesses could purchase “lists” and cross your fingers there will be a response rate that is acceptable.
OR
Businesses can look at lead generation (CPL), where each lead you purchase is a defined person who is interested in their product. There are various ways lead generation companies are generating leads. For example, leads can be generated from things such as surveys or incentives. However, these are not always going to be as targeted of leads, because consumers could be looking at it like what is in it for them? Unlike some other lead generation companies, Leadpile Lead Exchange is working with ONLY consumers who are opting in for a particular product of service. This end result means a lot more targeted consumer,  and a much bigger chance the lead will convert to an actual sale.  What should businesses choose?
Marketing dollars are down, so this requires a strict focus on making the most out of what you spend on marketing. Businesses can’t afford to pay for random non targeted ads, unopened e-mails or wasted clicks. CPL pricing models allow businesses to get returns on every advertising dollar they spend.  Tough times are not just affecting consumers, it is affecting businesses all over the world.  Businesses are fighting over every last potential sale because they are becoming far and few between!

Did you hear?  The Fed cut a key interest rate today to 1%.  This is the second time in 3 weeks that the feds have done this.  So how is it going to affect the average consumer?   The immediate answer is there is not going to be an immediate affect on consumers.  However, there is some potential to see this benefit you in some way (maybe indirectly or down the road).

The problem is not necessarily that the rates are too high, however a lot of the issue is consumers who just don’t know if they can pay back the loan.  This is a concern of the consumer and also for the lenders. At some point or another money has to start flowing through to consumers for loans and lenders have to lend it. Where does the waterfall effect begin so the economy can start heading in the right direction? I am not sure anyone knows the answer, but in the meantime Leadpile Lead Exchange will generate those leads of people looking for various financial assistance.
Stay tuned……………..

Time is running out for consumers to read up on all the popositions being presented to them on the November 4th ballet. One thing that is being voted on in the states of Ohio and Arizona, is in regards to payday loans.  How much does everyone really understand about payday loans?  One myth I thought very important to point out:

Myth:  Payday lenders hide fees and mislead consumers.

Fact:  Just like any other service or loan you obtain, there is a cost to do get that loan or service.  In addition, any payday loan you take out there will be a cost to taking out the loan.  According to the CFSA website, “The cost of a payday advance is fully disclosed to customers on signs in the stores and in disclosure agreements. Moreover, in accordance with the Truth in Lending Act (TILA), the terms of the loan are clearly outlined in the lending agreement. Payday advances involve single, flat fees and there are no hidden charges, balloon payments or accruing interest. CFSA members also provide an educational brochure emphasizing responsible use of the product and offer a free right of rescission should the customer change their mind.”

CFSA also went on to say that in a recent survey 96% of the people were aware of the fees associated with taking out the payday loan.  Just like with any other loan, there are documents presented to the consumer with all the fees of doing the loan in black and white.  Are people sometimes just so anxious to get a loan, that they do not take the time to read the documents they are signing?

Leadpile Lead Exchange wants consumers to read everything before agreeing to take out a payday loan, or any other loan.  Knowledge is power!

The payday loan industry is getting a lot of attention, especially in the states of Ohio and Arizona. Those on the outside possibly do not fully understand the payday loan industry and there are some misconceptions about the short term loans.

Myth: Payday loan lenders do not want to be regulated.
FACT: According to CFSA, this is quit the contrary. Most payday lenders do want to be regulated and have certain industry guidelines. However, there are those that are trying to eliminate the industry as a whole, and not deal with keeping the “good guys” in business.
Currently, there are 37 states + the District of Columbia that have payday regulations. CFSA is working on trying to get regulations implemented on the remaining states, however they are not wanting to see the industry go extinct. Therefore, the question is… why is the payday loan industry going through such tough scrutiny, when in comparison with credit cards and other financial services there are similar costs/fees associated with them?
Leadpile Lead Exchange understands there are a lot of myths about payday loans, however the key is for those that are not fully educated on the industry, to read up to fully understand all aspects of this financial product compared to others. There is good to these types of loans, and they are sometimes very much needed.

When and why a Lead Exchange would work? I’ve read many articles on this topic and none seem to understand why an Exchange would work. Mostly it’s because they don’t know what Affiliate Marketing is, and how to generate revenue by promoting websites online. 

We all know that behind every online business stands the “Traffic”. The traffic a website has determines the revenue the site will make. After you have the traffic, you need to have the smart people behind it that understands what to do with it. 

The value of a Lead Exchange stands in its Lead Generation capability, the Network of Affiliates they have, and what tools they make available to its partners. 

Without the Leadgen platform and the Affiliates that use the tools effectively, the Lead Exchange/Marketplace it is nothing more than an “Aggregator”. We all remember the “Aggregators” and their stories. Buying a lead from here and sell it somewhere else for a profit. 

Leadpile has been focusing on the Leadgen, offering alternatives to the existing Affiliate Marketing for over 7 years. Not only that we know what it takes to be successful in generating leads from Search, but we know what painful it is when you use the traditional Affiliate Networks like CJ (CommissionJunction.com). 

The MicroClick Forms and Ads (www.MicroClick.com) are just the front-end pieces of the Exchange, the real stuff starts when you start promoting them and get into the Tracking available in the Exchange. 

With all the demand for autos to become more eco-friendly, high performance AND attractive looking, Tesla Motors feels like they have what people are maybe looking for. This high demanded car is the Tesla Roadster. The battery operated car is a 2 seater sports car that you can customize fully. Unfortunately, the price tag is not affordable to most consumers at $109,000. According to their website, there is a 12 month wait to get one built. Their goal is to roll out a 4 door sedan at around $60, 000, which is much higher then the GM’s sedan (Volt)they will be rolling out in 2010. GM is estimating the cost of their battery operated sedan to be around $40,000. I will say there is a very interesting fact about the chairman of Tesla Motors, and that is that he was the co-founder of Paypal. Time will tell if this Silicon Valley start-up can get the auto world headed in the right direction towards a more eco-friendly world.
Leadpile Lead Exchange generates a lot of auto finance leads. Unfortunately, I am not sure we are going to come across advertisers/dealers in our marketplace able to provide this new beauty…..yet. However, we do welcome any company able to generate auto finance leads!

I could not believe my eyes when I saw this article on Yahoo. According to the Associated Press, a Michigan home sold to a women for $1.75 on Ebay. There were 8 others that had a bid on this home, however this Chicago women won out with her under $2.00 bid. It appears there is some work to be done on the home and some back taxes, however no matter how you look at it, it is a GREAT deal.
The sad thing in all this is that someone lived in this home and unfortunately lost their home. The women that purchased the home has not even seen the home, and has no intentions on living there. With what is happening in today’s economy, this is bound to be happening more. At one point or another hopefully Ebay will be more known for it’s bid environment on products, not homes. Time shall tell.
Leadpile Lead Exchange is also a bid environment where we match the buyers and sellers of leads. Fortunately, we will not be matching up someone who lost their home to a buyer for $1.75.

In recent months with all the foreclosures happening around the world, there is unfortunately some that are trying to capitalize on this. According to MSNBC, one in eleven consumers are facing foreclosure or behind on their mortgage payments. Therefore, consumers are trying to get out of this situation in any way they can. However, there are those scam artist that are trying to take advantage of these consumers trying to get out of their tough situation.
There are two types of scams going on right now with home owners. There are the scams where the consumers are asked to put up some upfront fees to pay for the “assistance”, but then the scam artist disappear with their money. “But the more lucrative scam involves seducing homeowners into complicated transactions that allow con artists to steal equity in the house or walk away from the closing table after netting thousands in phony payouts,” according to MSNBC.
This is a huge problem for home owners that are already in a bad situation. Before allowing anyone to assist in “helping”, all consumers need to really know who it is that they are working with. Asking questions and checking out specifics of these companies/individuals can hopefully prevent some from getting scammed. Unfortunately, peoples hardship is another person’s gain. Our home is one of the largest investments we will ever have, and we can’t allow those criminals to take that away. This can not happen if we are all aware and educated on the different types of scams.

Leadpile Lead Exchange does not currently generate a lot of foreclosure leads, however if there is a company out there that is truly wanting to help consumers from going through this sort of situation, we are certainly able to look at generating more leads. Matching up consumers with legitimate companies to help them is also our goal.

We all say…. ” I would never get a payday loan”, however do you realize who the standard payday loan customer really is? According to paydayfacts.org, there are some common factors about those taking out a payday loan.

1. The majority of payday advance customers earn between $25,000 and $50,000 annually.
2. Sixty-eight percent are under 45 years old and only 4 percent are over the age of 65.
3. Ninety-four percent have a high school diploma or better, and 56 percent have some college or a degree.
4. Forty-two percent own their own homes.
5. The majority are married and 64 percent have children in the household.
6. One hundred percent have steady incomes and active bank accounts, because both are required to receive a payday loan.

Do any of these statistics surprise you? At one point of another we will all go through some sort of hardship, and potentially a payday loan or other short term loan might be your saving grace.
Leadpile Lead Exchange understands there are many people who need a little extra “help”, in receiving a payday loan. We generate thousands of payday loan leads each day, and these people I am sure really need the assistance.