As we are all now figuring out is that if we visit a website or fill out anything online, a million other people are going to have this information about us. Being in the online lead generation business I know that if you fill out something online you will be someone that most likely will develop a lot of new “friends” that email you. However, visiting certain websites and that being tracked, is something totally different. Should companies be able to track your information online so they can better understand your online behavioral trends? Should this be something that the Federal Trade Commission regulates?
No matter what you think is right or wrong, the FTC is now looking at regulating those that are tracking our online behavioral information. Being in lead generation, we all know that the benefits of lead generation are not the initial requests the consumers are filling out, yet it is the additional remarketing that is the attractive part of capturing the lead information. However, should companies have the right to capture all your internet activity to potentially use to remarket you? Many think the answer is no, therefore this is what is promoting the FTC to look into enacting a new law.
Agree or disagree?

The internet is one of, if not the most, powerful media sources out there. Knowing this, companies look to bloggers, celebrities and others to help endorse their products and services through the internet. The FTC (Fair Trade Commission), is now looking to crack down on some of the behaviors of these bloggers and personalities who are endorsing products, to make sure they define the relationships with the advertisers, so consumers know they are being “paid” to say what they are saying. Knowing there are some “paid” relationships like this, consumers need to understand some reviews they read are possibly not objective. Consumers also need to be aware that on certain websites, the reviews you are reading could be the work of the employees at that company.
Leadpile has some testimonials on their website, however these are all submitted by current and past partners that have worked with at Leadpile. The bottom line with all of this is, really do some research in plenty of places to get a true idea of the product you are looking to buy or the company you are looking to work with. Don’t always believe what you read!