Jet Blue Auctions Flight Fares On Ebay
Jet Blue Airlines has rolled out a new innovative way to try and sell some flight fares. According to Fox News, Jet Blue Airlines will be auctioning off 300 roundtrip tickets and 6 vacation packages on Ebay this weekend. The bids start as low as .05 cents, however they anticipate the ending price will be valued at 85%-90% of the actual value of the flight. Is this for real?
They are looking at promoting cheap flights, but looking at earning the actual value. What would happen if this goes sour? Can you imagine three dollar flights being sold? Jet Blue Airlines is pretty brave to initiate a marketing technique of this nature. The Marketing Director is probably getting a pat on the back for this one. Pretty impressive if all goes well!
I’m curious to see the end results. I’ll keep you updated!