Leadpile's Blog» friends http://www.leadpile.com/lead-exchange-blog Leadpile - The World's Largest Lead Marketplace / Lead Exchange - Where Lead Buyers and Sellers Meet! Mon, 12 Dec 2011 20:43:33 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 Twitter Increases Returns On Email Marketing? http://www.leadpile.com/lead-exchange-blog/2010/06/25/twitter-increases-returns-on-email-marketing/ http://www.leadpile.com/lead-exchange-blog/2010/06/25/twitter-increases-returns-on-email-marketing/#comments Fri, 25 Jun 2010 21:40:12 +0000 Monica Vo http://www.leadpile.com/lead-exchange-blog/?p=41334 A recent study indicated that the use of at least three social media options in email marketing campaigns lead to a 55% higher click-through rate.  The interesting thing is that only about half of email marketers are adding some sort of social element to their email campaigns.

The real ROI comes in the shared messages of these type of campaigns. Messages that included a sharing option generated 30% higher click-throughs than emails without the social sharing links.  Three or more generated 55% higher click-throughs.  Twitter alone showed a 40% higher CTR than without a sharing link.  Twitter appears to be the most popular option at 67.2% of all social emails with Facebook coming in a close second at 62.7%.

Think about it, you send an email to a million users in your email list.  If 55% of the users that click through your message and share it with their 130+ friends on Facebook or followers on Twitter, imagine how much ROI you are getting on that email campaign without any additional cost!  Folks, time to start A/B testing!

]]> http://www.leadpile.com/lead-exchange-blog/2010/06/25/twitter-increases-returns-on-email-marketing/feed/ 0 Want To Pay for Facebook Friends? http://www.leadpile.com/lead-exchange-blog/2009/09/03/want-to-pay-for-facebook-friends/ http://www.leadpile.com/lead-exchange-blog/2009/09/03/want-to-pay-for-facebook-friends/#comments Thu, 03 Sep 2009 14:30:04 +0000 Mari Woods Holt http://www.leadpile.com/lead-exchange-blog/?p=18404 Believe it or not there is a network out there promising if you pay, they can increase your Facebook friends. Does more friends really = something worth paying money for? With today’s use of social networking, I might have to say yes. According to Adage.com, as we all know Twitter and Facebook are effective marketing tools, so maybe the idea of companies really getting into this and helping others build their “friends” list, could be an effective idea. If “friends” = more money then this is certainly something I could see other marketing companies looking into doing. Nothing is free and who has time to try and generate 5000 new friends like this company says they can help you do? Great idea.. hope it works out for this company! At the present time, Leadpile will continue to build our “friends” list and Twitter “followers” little by little.

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