Monday will mark another step forward for Facebook.  The social network giant is looking to expand its communication hub even further by offering an email platform.  Expectations are that this could have a very large impact on Gmail, Yahoo, AOL, Hotmail and other email systems.  The impact on email marketers has yet to be addressed, but it will certainly have an impact on the display marketing in current webmail providers as consumers make a switch to the Facebook platform.

With Facebook’s functionality already replacing traditional email services, it is likely the use of Facebook will grow as it offers an email platform. It will likely put its own twist on the typical webmail platform, however details remain to be seen.  A large concern over the privacy capabilities and policies of the company may hinder the popularity of such a service.

Stay tuned to see what the big announcement on Monday entails and how usable this email client is.

How many of us have a Gmail email account? How many of us knew there was an enhancement that was just rolled out to all Gmail email users?
DMNews is reporting that the new “Priority Inbox” will filter your e-mail messages into three sections: “important and unread,” “starred” and “everything else.” The new priority inbox will categorize your messages as they arrive to a consumer’s inbox. Gmail will be using various methods to predict which messages are important, including the people you e-mail most and which messages you open and reply to.
In regards to email marketing, does this mean the possibility of having to change your practices so you have an ability to effectively deliver Gmail emails? Some are saying no this is not going to affect email marketers, however how about those that are not necessarily practicing “good practices”? This new priority inbox might be filtering out those “bad” emails that many consumers will now be avoiding because they will show up at the “bottom” of their inbox.
Good update for Gmail…. or just a wasted effort to make your email better? You decide!

In an effort to bring an advantage to Hotmail over Yahoo or Google Microsoft is completing upgrades to the free Web mail service , the changes expected to be available in July or August. According to the Associated Press, the upgrades will automatically sort incoming messages into different categories devoted to users’ key contacts and Internet social networks. It will also show a thumbnail preview of incoming photos or videos without having to open the attachment. The improvements are also going to make syncing Hotmail on mobile phones easier.

Currently Yahoo’s email service has 95 million U.S. users, Hotmail trails behind with 47 million and Gmail a close 3rd with 43 million.

There are some new enhancements rolling out by Google. According to Reuters, Google has launched a software to track mobile users, and also new features to their Gmail email service.  This new mobile software allows cell phone users and other wireless devices to automatically share their whereabouts with family and friends.  Google recognizes there is some security issues potentially, so this is something that Google users can control who sees where they are etc.  This sounds like maybe a good idea for parents…. ?

The other news rolled out by Google are some features with the Gmail email service.  Google is always looking to continue to grow it’s Gmail email users, so implementing these new features will attract more users.  For instance, one feature will make a user solve a math problem before sending an email, giving them time to rethink and confirm they want to send the email.  Google says some people send emails accidently out of anger, frustration or just by mistake.  Another feature implemented was an alert to users who forget to upload attachments.  How many times do you mean to include an attachment and then forgot to include it?  Google realizes this and is trying to prevent that from happening.

These new features can only potentially add to the success of Leadpile Lead Exchange and other lead generation/affiliate marketing companies.  New technology only means more ability for consumers to be captured online for services and products they are looking for.