Leadpile's Blog» Google

More People Visited Facebook Than Google?

Mari Holt — Tue, 16 Mar 2010 15:44:31 +0000

No really? The social networking site Facebook has hit it BIG because it passed Google in the number of visitors coming to their site. Information Week stated, “For the week ending March 13, Facebook accounted for 7.07% of all U.S. Internet visits, while Google accounted for 7.03%, according to Hitwise. It was the first time Facebook had held the No. 1 spot for a week.” This is great news for Facebook, because this sort of ranking could potentially help them out financially. So, who will benefit besides Facebook themselves on this sort of increased ranking?
In the lead generation space I wish there was maybe some additional opportunity for this mega social networking site to be able to truly produce some great lead generation results. I have yet so see a publisher we work with at Leadpile that is effectively using Facebook to generate leads. What needs to happen in order for Affiliate Marketing to truly be able to capitalize on this site, or are there publishers that are showing success with monetizing Facebook traffic? I would like to speak with them if it is happening!
Great job Facebook… keep doing what you are doing, because it’s working!

Google & Dish Network Partner Up

Mari Holt — Wed, 10 Mar 2010 04:04:20 +0000

Technology these days is something that continues to be so innovative with what new concepts get rolled out. The newest concept that ceases to surprise me is the idea of having testing going on for a TV search engine. NPR news is reporting that Google and Dish Network are teaming up to bring together a search engine to our television sets (specifically Dish Network clients). This is only in a test mode, however if the testing goes successfully, Dish Network clients could utilize their televisions to search the television programming while also searching the internet for video services such as Hulu or YouTube. So is this really that big of a deal, or is this something really innovative that other television network providers are going to want to be a part of? Does this affect the Google search engine and how companies like Leadpile utilize it to generate traffic? I guess time will really tell with this one.

Is Google Making Us Stupid?

Mari Holt — Mon, 22 Feb 2010 14:59:55 +0000

A couple years ago, there was an article that came out about the impact of the Google and does it really make us not use our brains? The verdict on this is up in the air, but one group did a study to detmine the impact the internet has on all of us. This study found that actually the internet helps to make us all smarter. “Most of the respondents also said the Internet would improve reading and writing by 2020, according to the study, conducted by the Imagining the Internet Center at Elon University in North Carolina and the Pew Internet and American Life project. Three out of four experts said our use of the Internet enhances and augments human intelligence, and two-thirds said use of the Internet has improved reading, writing and the rendering of knowledge, said study co-author Janna Anderson, director of the Imagining the Internet Center.”
I think studies like this have come up, determining if the internet really affects our intelligence, because the use of the internet and the power of it are indescribable. What else is there in this world that has so much inpact and access to so many people in this world? Of course there are going to be skeptics that think that it is making us “stupid”, but then again (like this study) many feel that the internet is truly something that is changing the way we think. So what do YOU think? OR don’t you?

Google Possibly Pulling Out of China??

Natasha Aronov — Tue, 19 Jan 2010 14:52:27 +0000

As a follow up to our recent post discussing China’s Internet censorship and regulations, Google has now pulled the plug on launching it’s cell phone in China. Google’s mobile phones equipped with Internet applications were decided by the company to be “not a good experience” for the consumer. Currently, China has over 700 million mobile phone accounts and consumers driven by the latest technology.
According to the Associated Press, it has been rumored that Google has threatened to shut its Chinese-based search engine if the restrictions are not eased. The Chinese government is standing strong on it’s decision that “Foreign enterprises in China need to adhere to China’s laws and regulations, respect and the interests of the general public and cultural traditions and shoulder corresponding responsibilities. Google is no exception,” as stated by a Foreign ministry spokesman at a new briefin
It will be interesting to watch this controversy unfold as many Chinese and foreign businesses rely on Google’s email and maps…If Google is blocked and access is restricted it could certainly disrupt things!

China Possibly Blocking Another Website????

Mari Holt — Mon, 11 Jan 2010 03:48:14 +0000

In the last year or so we have talked about the controversy over China blocking certain websites from being viewed by the Chinese residents. Unfortunately, it seems there might be another website “victim” being added to this now long list – Wired.com. There doesn’t seem to be any common factor involved in the websites that this country continues to block, except for the fact that these sites are too dangerous. Currently, the sites blocked are: YouTube, Facebook, the BBC, Wikipedia, Google and a movie information site called IMBD. So does this sort of restriction prevent affiliate marketing from happening in China? Many use some of the banned sites as a source for traffic and some are even working with Leadpile……and WHAT is so “dangerous” about Google? I don’t get it! What will be next?

YouTube Testing Skippable Ads

Mari Holt — Thu, 12 Nov 2009 15:08:51 +0000

In years past YouTube tried to roll out in-stream ads (in 1997), however the acceptance of it did not go to well with viewers. Time has past and there are other sites that have incorporates such ads, so YouTube is now looking at taking another stab at it. It makes sense because YouTube is utilized by so many people in so many ways, that incorporating some sort of ads had to become part the of “YouTube Revolution”. The good thing about what YouTube is doing, is that they are creating these ads that are actually able to be skipped. However, what they are finding is that if you have a short 15 second ad, more people are not “skipping” over the ad. This is great news for the advertiser trying to get their ads played. Maybe the future of high priced Super Bowl ads will continue on from our televisions to our computers?
Leadpile has incorporated YouTube into our marketing efforts to help get our name out there, and we can certainly see a potential with bringing in ads to these videos. YouTube has to learn to make money, so what other options do they have but to look at cashing in on all the eyes they have on their videos? I think it is a good marketing idea…..

Google Celebrates Sesame Street Turning 40!

Natasha Aronov — Tue, 10 Nov 2009 18:56:58 +0000

An old favorite turns 40! Sesame Street had it’s 40 anniversary this week and was celebrated all over including Google’s homepage which changed images daily from one Sesame Street resident to another. Sesame Street has been teaching and entertaining children for 4 decades now, and is probably to thank for a large percentage of the US population under 40 learning how to count to 10.
Sesame Street not only teaches the ABC’s and 123’s, but also teaches acceptance and sets examples for children to follow. According to Newsweek, Sesame Street is now in 16 countries across the world including South Africa were the show features an HIV positive Muppet and in the Palestinian where coexistence and cooperation were displayed. Topics such as death and 9/11 have also been acknowledged by Sesame Street and children with illnesses and conditions are often regularly included on the show as well.
Newsweek states that not only is “Sesame Street no ordinary nonprofit. It is, arguably, the most important children’s program in the history of television. No show has effected the way we think about education, parenting, childhood development and cultural diversity, both in the United States and abroad, more than Big Bird and friends. You might even say that Sesame Street changed the world, one letter at a time”.
It seems too simple that a children’s program created 40 years ago could still be one of the best, but it is and nothing I have seen comes close to comparing. Leadpile wishes Sesame Street a Happy Anniversary!!!!!

Facebook & Google Selling Music?????

Mari Holt — Sun, 25 Oct 2009 16:33:30 +0000

Believe it or not, Apple iTunes might have some competition coming from some new/old players in town!
In recent news, rumors are rumbling about Google possibly getting into the music service business. Potentially, with search results there could be an opportunity to purchase music from your favorite artist. This is big for Google and possibly something Apple will need to worry about.
If it wasn’t enough having recent news about Google and music services, Facebook is now in the news for it’s interest in music sales too! This is no rumor because Facebook has already started selling music in it’s online gift store. This is great news with the idea of how innovative online companies are trying to be, however possibly a little nerve racking for the online music mogul- Apple iTunes. May the music race BEGIN!!!!

Google’s Wave is the wave of the future!

Natasha Aronov — Fri, 02 Oct 2009 12:49:23 +0000

This week Google launched a test for the ‘Wave”, a new interface for communication that allows group discussions, email, instant messaging, picture and video editing and posting, blogging… there really is not much that this new communication tool does not do! A selected 100,000 people were invited by Google to use this new tool during it’s testing phase, and then to supply feedback and suggestions.
The Wave is set up in a real time format allowing conversations to transition from email to live conversation such as instant messaging. According to wave.google.com, the definition of a Wave is as follows:

A wave is equal parts conversation and document. People can communicate and work together with richly formatted text, photos, videos, maps, and more.
A Wave is shared. Any participant can reply anywhere in the message, edit the content and add participants at any point in the process. Then playback lets anyone rewind the wave to see who said what and when.
A Wave is live. With live transmission as you type, participants on a Wave can have faster conversations, see edits and interact with extensions in real-time.

If the Wave is able to combine all of the forms of conversation that are currently available, how will this change an industry such as Lead Generation? Will this replace the need for topic specific forums, and blogs? If a demand for lead types is posted, and instantly a supplier is able to respond and make a connection and discuss in an open format for others to see, it could be a huge thing for brand recognition! Being able to edit content and rewind to see where posts are coming from, could be an asset when the need for “damage control” arises.
I have signed up to be on the list of hopefuls in the next rounds of invitations sent out, I can’t wait to get on this wave!

To Bing, or Not to Bing?

Natasha Aronov — Tue, 22 Sep 2009 14:02:47 +0000

Microsoft is gearing up to test a new format for ads appearing in the search ad format. Traditionally, this ad type appears as plain text with links either imbedded into the text or in adjacent to. According to MediaPostNEWS, the new ad type that will be live next month will introduce logos and favicons hoping to attract consumers attention as well as generate more search campaign dollars to Bing.
Bing which has continued to increase its market share of the search engine world, and currently sits at 10.7%, still has a long way to go to catch Google who is number 1 with 64.6% of the market share.
When searching, does the ad type on the page attract you to return to a specific search engine? Does ad type affect your choice, more than habit? I know that I have been making an attempt to utilize Bing, but 9 times out of 10 I am at the search results produced by Google before I even realize I made the decision. Flashier ads may attract additional buyers to the ad, but the consumers will have to be attracted to the search engine first!