Networking is part of what we do, and it’s critical for our growth and success in this industry. When looking at the networking aspect of our business, remember a simple rule: offer to help others first, and they will return the favor. Understand their challenges and see what you can do to help them out in achieving better results.

The incentive we give out to people we work with is the key for their success and ultimately for ours. It’s the same with your publishers as it is with your team members. Having good communication, a positive attitude and giving people an opportunity for growth will give you ten times more in return.

Facebook has become number 1 in serving display ad impressions. Not only are they number 1 but they served more then double of Yahoo who came in second place. What is even more remarkable is the growth Facebook saw. Facebook’s market share has grown from 9.2% in Q3 to 23.1% this year. ComScore also reports the Top 10 online Brand Advertisers and their display market share.

Scottrade: 1.9%
AT&T: 1.7%
Experian: 1.2%
Verizon: 1.1%
Progressive: 1.0%
Netflix: 1.0%
GM: .8%
Disney: .8%
Toyota .7%
Procter & Gamble .6%

Numbers released this morning show China surpassing Japan as the second largest economy. China’s weighed in at $1.33 trillion in Q2 with Japan slightly lower at $1.28 trillion, a .0.4 percent growth. If China’s growth remains steady, they are reported to surpass the United States as early as 2030.

While China has roughly the same land mass as the United States, it also makes up a fifth of the worlds population. But China’s medium annual income is a mere $3,600, compared to the United States whose is $46,000.

With China’s huge appetite for oil, coal, iron and other natural resources, it will be interesting in the coming years to see China flourish as a major driver of global growth.