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Facebook Controls Quarter of Display Market Share

Christina — Mon, 08 Nov 2010 23:07:57 +0000

Facebook has become number 1 in serving display ad impressions. Not only are they number 1 but they served more then double of Yahoo who came in second place. What is even more remarkable is the growth Facebook saw. Facebook’s market share has grown from 9.2% in Q3 to 23.1% this year. ComScore also reports the Top 10 online Brand Advertisers and their display market share.

Scottrade: 1.9%
AT&T: 1.7%
Experian: 1.2%
Verizon: 1.1%
Progressive: 1.0%
Netflix: 1.0%
GM: .8%
Disney: .8%
Toyota .7%
Procter & Gamble .6%

Big Value For Brands With Facebook

Mari Woods Holt — Thu, 15 Apr 2010 15:07:41 +0000

We are always keeping up on the social media industry, but the one thing that has stood out is how can you really make money with it? Interesting study out by social media management company Virtue, each Facebook fan is valued at $3.60. Those that are looking at utilizing social media need to be conscious of what the true value is of having these fans, and is it really worth the marketing effort to build your fans?

Here’s some interesting Facebook math:

So what this means is that the value of Facebook to companies can be enormous if built up correctly. Instead of thinking how many fans can I have on Facebook as just a competition thing, now maybe companies should start looking at the number of fans they have really equals revenue in their pockets.

Happy Birthday Display Ads!

Natasha Aronov — Thu, 29 Oct 2009 03:15:48 +0000

Fifteen years ago today the first banner advertisement was displayed on www.Hotwired.com. At the time there were only about two million internet uses in the United States and the only way of getting connected was through a slow dial up connection. When banners advertising was first introduced, many companies were very hesitant and weary about such advertisement. Some of the very first companies to sign on to this new way of advertising were MCI, Volvo, 1-800-Collect, and AT&T. The banner ads were a simple static image located at the top of a web page almost acting as the header. Some of the ads did not even have a call to action or show anywhere in the creative what the product being advertised was.
When it was discovered that an ad could be clicked on and have the consumer redirect to the page advertisers did not know what to think. Some loved it, and others not so much because they did not want to seem like they were being pushy. Volvo had their consumers who clicked on their ads be redirected to simple questionnaire about the Volvo they might be interested in.
Banner ads have come a great distance since 1994 when they first started to appear. No longer are they just static images with no call to action on the top of a web page. They now expand, float on the page, have movies/sound embedded, and even can have the user interact and play games within them. Whether the advertisers are just tracking impressions/CTR or are going the distance and tracking CPA/CPL, the ideas and possibilities seem endless for online advertising. I am sure that we are still at the tip of the iceburg with what we have seen so far. It will be very interesting to see what the next fifteen years will bring to online advertising. Leadpile will attempt to keep up with the innovative ideas of the online advertising world!

Great Things Are Happening With The Leadpile Lead Exchange!

Mari Woods Holt — Tue, 05 May 2009 14:33:44 +0000

The idea of a “lead exchange” or “lead generation” was not something everyone knew about in the internet world years ago. However, with consumers being online more AND advertisers wanting to get more qualified consumers, lead generation has become a very popular space to be in. The space has been getting more and more competition, and Leadpile is happy to say there have been record numbers that have joined our marketplace and helped to make this marketplace a HUGE success. One major factor in this success is knowing how to effectively match up the consumers with advertisers. According to a recent Leadpile Press Release, “Astoundingly, LeadPile’s MicroClick™ form had 2,628,345 impressions in the first quarter of 2009, or loaded approximately once every three seconds on the Internet.” Leadpile seemed to have found that way to be effective with both the publishers and advertisers, so the consumer wins in the end!
This is great news for our marketplace…
We look forward to the rest of 2009, and look for any feedback to help achieve GREAT success!

GREAT WORK TEAM!