Leadpile’s Blog

Here at Leadpile we keep incentivized leads out of our marketplace, because of their very poor quality. We may be getting some assistance in the elimination of these bad leads. Large companies have already been fined for tricking people into signing up for subscriptions by offering “free” ringtones. Now Google finds itself in federal court for allegedly showing pay-per-click ads that mislead searchers into signing up for paid subscription services. Even if Google persists in court, let’s hope the lawsuit and the other punishments already handed out will further erode this unreliable lead type.

What is the quality assurance program that each lead generation company should follow?

Leadpile has built its reputation on both lead volume and quality. Started as one of the largest producers of finance leads, Leadpile kept its promise to deliver the top quality leads and never compromise when it comes to lead sources and advertising channels. 

Generating leads by incentivizing the consumer is probably one of the major problems in the leadgen space. Delivering incentivized leads can be a short term revenue and it has all the chances to hurt the entire business on the long run. 

If we would have to outline the quality assurance program, it would look something like this: 

• No Incentives
• No misleading information
• No adult content
• No old leads (Real time generated leads only) – major difference between Leadpile and SalesGenie for example
• No third party submissions – Consumer must submit the information online
• No gambling content
• No SPAM
• No Adware/spyware
• No fly by night companies – All websites are owned by legitimate, reachable owners, with valid contact/taxpayer identification

Lead production needs to be continuously monitored to ensure that every publisher meets stringent standards.