According to the Lexington Herald-Leader, Jeff Bezos arrived unannounced in Lexington to work this week at the Amazon fulfillment center.  According to the Herald-Leader, Local Amazon employees say Bezos is working in the warehouse with the company’s hourly employees to see what they do and hear their comments about their work.

This is brilliant on two fronts.

1.   It is brilliant for a Leader to roll up their sleeves, and talk to the people who make the Company work.

2.   It would be more brilliant if Bezos came in “under secret” knowing people would talk about it, thus creating a buzz.

Since it would be impossible to keep the fact that  Jeff Bezos arrived in Lexington a secret, one can only assume that this is another feather in the cap of Jeff as a PR genius.

Either way, Bezos shows his brilliance here.