Advertisers are always looking for effective ways to reach consumers, however sometimes it is not always the easiest task to accomplish. If done correctly, email marketing is a cost effective way to reach a large audience in a short amount of time. The biggest trick businesses have to face is getting “that email” delivered in the consumers inbox. Last week JetBlue Airlines utilized email marketing, press releases and partner’s emails to get across a HOT deal they were offering.  JetBlue was offering tickets from NY to San Francisco for $14!  That is unheard of, however it was no joke.  The unfortunate thing was this email and press release blast made the airline sell out quickly (within an hour to be exact). This also created a great buzz about the airline and traveling, and that is what they were looking to accomplish.  What other way can you effectively market something that HOT in such a short amount of time???? According to DMNews, this wasn’t such a bad scenario for the airline to be in…..

Email marketing is also a great way to monetize data.  Leadpile Lead Exchange is very happy to offer TEXT links to it’s lead publishers to use in an email marketing campaign.
Bottom line is… email works!