KPI may replace ROI
Have you embraced Web 2.0 and all the new social media? Perhaps the time is now? Key Performance Indicator is a new buzzword emerging in connection with the elusive goal of monetizing social media. There is still a lot of confusion regarding KPI, but most agree that it will be different for every company. Obviously, in the lead generation business, leads generated would be an important KPI. There are many other very tangible KPI’s in our business. The challenge is to monetize social media, and not just chase after the latest trend.