We all turn to the search engines to help us locate information, however did you know that the most popular search is one-word searches? Hitwise is reporting that 24.13% of the searches in November were people only using one word. Interesting enough, eight-word keyword searches had the biggest increase last month, however it only made up a little less than 4% of the searches. This sort of data is something that SEO/SEM experts should pay attention to for their campaigns.
This information is also really important to study if you want to optimize your website. Leadpile publishers should pay attention to articles such as this one if they are trying to understand what consumers are doing when searching the internet.

Hitwise always comes out with it’s top searched terms for the month, and I know this sort of information can always help the Leadpile publishers with generating traffic. Getting as targeted traffic as you can will always help with the conversions of clicks to converted leads. For example, people selling items to generate income is a very important term consumers are searching for on the internet. Here are some examples of what consumers are searching for when trying to “sell” something.

Previous months Top 10 Search Terms by Category (April 2009) (%)
Automotive Manufacturers

Search Term/Search Volume

Honda 1.50
Toyota 1.37
Ford 1.37
Harley Davidson 1.04
Oreilly auto parts 0.98
Nissan 0.87
Dodge 0.69
Chevrolet 0.67
Kia 0.67
Honda motorcycles 0.66

If you are wanting to generate auto finance leads with Leadpile, these might be some terms to utilize when setting up your PPC campaign or trying to be indexed in the search engines (SEO). Keywords should be relevant to the products or services represented on your website being optimized. Keywords, should include single- and multiple-word phrases.

Net Communities and Chat

Search Term/Search Volume

Myspace 5.00
Facebook 4.28
Youtube 1.83
Myspace.com 1.61
Facebook login 1.23
Facebook.com 0.90
www.myspace.com 0.61
My space 0.56
You tube 0.40
Twitter 0.36

In many potential ways, social networking sites are a part of lead generation. Utilizing sites like Hitwise, helps with knowing more information about the consumer and where they are looking on the internet. Do your research, and know more about the consumer you are trying to attract to the website.

The longer the internet has been around, the more people become “internet savvy” with finding exactly what it is they are looking for.  According to DMNews, generally consumers would conduct searches with one, two or three words. However, queries with four to eight words are becoming more and more popular. Consumers are getting smarter on knowing they would want a more specific search result, therefore entering in more words is providing them more specific results to choose from. In previous years, consumers would enter in a brand they were looking for and then have to navigate through the site for the information they were looking for. Because of this, experts state that brands need to have some sort of way to extract that traffic by having things such as a frequently asked questions (FAQ) page and blogs. This would allow that brand’s site still to come up in the consumer’s search results. Leadpile Lead Exchange also understands this, therefore we are always looking for ways to optimize the traffic of those that are looking to purchase or sell internet leads. How is your site? Are you optimizing it effectively to get the most out of the search engines traffic?

DMNews offers some helpful suggestions on maintaining your pay per click campaign (PPC) on a strict budget.
1.  Distribute your efforts- Utilize all search engines for advertising, not just Google
2.  Use Negative keywords
4.  Choose when your ads are “live” wisely
5.  Geo target
6.  Analyze your reports regularly

When starting out not everyone has all the knowledge and money to do advertising effectively.  Therefore, researching and trying to listen to other expert’s advice is probably the best way to roll out a new PPC campaign.  Many publishers I deal with at Leadpile Lead Exchange have an ability to have a large ROI, but not if they are not running their PPC campaign effectively.  No matter what network you are doing lead generation in, utilize the search engines reporting AND your affiliate manager to help you fine turn the pay per click campaign.  REMEMBER:  A successfull PPC is also beneficial to the network you are doing lead generation with.  Therfore, it is in the best interest of both sides to make the PPC campaign work effectively.

Running an effective business you now have to have a website to help promote it worldwide. However, creating a good website is not enough, you have to have it promoted in the internet’s search engines. This is something easier said than done. Creating a Search Engine Optimization (SEO) strategy is very important on getting that desired traffic to your website. I thought this was a good basic article about some things to really pay attention to.

1. Most prospects to your website will be coming from search engines (Google, Yahoo, MSN, Ask etc).
2. Well known search engines work the best.
3. Most prospects use phrases, not single words, to do a search on the search engines.
4. Track the prospects experience on your website.
5. Optimize using more than just one search engine.
6. Check and analyze the results of your tracking/reporting.
7. Use results from tracking to update your site where needed.
8. Prospects rarely go beyond the first or second page of in the search engine results. Work to get on those pages in order to benefit from your SEO strategy.
9. Keyword density is a major part of the ranking of your website.
10. Successful keyword placement.

Having our website, and our publisher’s websites, ranked high in the search engines is key to getting the traffic to get leads. Leadpile Lead Exchange believes quantity is not necessarily the key to success, but quality is.

MicroClick Ads Turning Affiliate Marketing Upside Down, Reports LeadPile

Phoenix, Arizona -July 8th, 2008 — Within three weeks of announcing the introduction of their new “MicroClick Ads”, LeadPile has created quite a buzz in Affiliate Marketing Circles throughout the United States, Canada, and the UK. Leadpile, The World’s Largest Online Exclusive Lead Marketplace, or Lead Exchange, has reported that the MicroClick Ads have contributed to a 17% increase in production for selected Lead Publishers, and have helped LeadPile to continue its position as the leader in the Lead Exchange Revolution.

What are MicroClicks? Simply put, MicroClick Ads are very small single page mini sites that open a new window enabling Affiliate Publishers to have much more control over their own sites than with “Old Fashioned Affiliate Programs”. The MicroClick ads are a tremendous innovation for Publishers desiring to monetize their traffic. To see what everyone in Affiliate Marketing is talking about, please visit http://www.leadpile.com/microsites.html

The MicroClick Ads give Publishers total control over their own site giving them more compelling monetization opportunities for their content.  For the first time ever, Leadpile’s MicroClick Ads place Publishers in total control of their own sites, and their own income because MicroClick ads are located their own Websites, and secured on Leadpile’s Secured Servers. MicroClick Ads have been designed for those Publishers knowledgeable with HTML and JavaScript, and those who are not. Inserting the MicroClick ads into a website is fast, simple, and easy.

Andy Jacob, Founder of Leadpile, says “There is absolutely no limit to the number of MicroClick Ads a Publisher can place on a site. All they need to do with their site is to target each keyword that they want, add the simple code automatically provided by the LeadPile System, and the LeadPile Lead Exchange does the rest. Jacob says, “This could be a game changer for Affiliate Marketing as we know it.”

About LeadPile:

Leadpile, the World’s Largest Exclusive Online Lead Marketplace/Lead Exchange, offers the Lead-Gen “Space” the Largest, centralized location for Buyers and Sellers of Exclusive Leads to engage in an exclusive  Lead Exchange, or Lead Marketplace. The Leadpile Marketplace allows the Originators of Leads, and the Lead Buyers themselves, to decide what price they are each willing to sell, and buy, their leads at, and the way in which the lead delivery will take place. Visit LeadPile at http:///www.leadpile.com , or visit the Lead Exchange Blog at http://www.leadpile.com/lead-exchange-blog.

I will like to complete one of the previous posts (Lead Generation and Keyword Tracking), when I discussed Leadpile’s Search Engine Tracking as a tool for our Publishers – for those using our MicroClick Form (previously known as the “I-SaveNow Form”).

• Detailed report which provides the Publisher with the Search Engine and the “Keyword” used by the visitor to find their website.
• Displays only the visits that resulted in a transaction.
• This report is based on the “referrer” and for that reason, you don’t need to add anything in the tracking URL.
• A sample snapshot report is provided below:

One of the other features that our Publishers are enjoying, and we are excited to let you know that it has come to a mature state, is the Adwords API integration. The Publishers can create the tracking right from the account and upload it into their Adwords campaign. It will track the “client” (Adwords Account), the Campaign, the AdGroup, the Keywords and whether or not the traffic is coming from Content Network or not.

Fast, simple and terrific tracking available for every Publisher has made our Marketplace an attraction to the PPC Advertisers. With just few clicks you can control your Profit and set the appropriate bids that will lead you to your financial goals.

Please check the following link for a snapshot of the report:

How much are your keywords worth? Being involved in the PPC or SEO, you will be constantly challenged to find the right keywords to use. One way to track which keywords are giving you conversions  is to place a tracking pixel in your confirmation pages. Leadpile has made this process easier than ever before.  For those using the MicroClick Form, Leadpile provides a detailed report that will display the Search Engine and the “Keyword” used by the visitor to find the website. Only the visits that resulted in a transaction are displayed. This report is based on the “referrer” and for that reason, you don’t need to add anything in the tracking URL. Once you take the MicroClick Form and you add it to you page you are done. All the stats are being gathered and displayed for you in the account. A snapshot of one of our Publishers’ report is provided below.

It’s the only time when such tools are made available to the publishers. We believe that the affiliate marketing is changing, and the current publishers are looking for more than just ways of sending traffic to “offers”, they are looking for ways to become part of the lead-gen space.