Leadpile’s Blog

There is a great concept going on over here at Leadpile!! Lead sellers and lead buyers are referring people over to our lead exchange, because of the positive experience they are having working in our marketplace. The cool thing is these people referring affiliates over, are earning a commission for up to 6 months. That is unheard of.
After taking some look around the net, I can see that some networks pay people for referring affiliates to their company, but Leadpile has taken on a different approach than that.
You refer someone over here, we pay you based on the amount they buy or sell, not a set payout. That makes it a lot more potential payout for referring someone over.
Invite a Lead Seller or Lead Buyer to join the Leadpile Exclusive Online Lead Marketplace, and you will earn a 10% commission from every primary Lead sale, or Lead purchase, made under that account for the first 30 days, and an additional 2% for the following 5 months.

We all know people in this industry, so why not make a few extra dollars for bringing them over?
This is Leadpile’s way of saying THANK YOU for referring some of them here.
You can even put some FUN buttons on your website, that allow people to click on and become a lead buyer or lead seller.

According to a BtoB magazine survey, nearly half (45.4%) of B2B marketers plan to increase spending on lead-generation programs in the second half of 2008. “The online survey of 273 corporate marketers, conducted in May, also found that of those planning to increase spending the majority (39.4%) plan an increase of 11-20%. Half (49.9%) of marketers say increasing lead-generation activities is their top priority, followed by proving the ROI of marketing expenditures (27.1%).

According to the survey, even though the budgets for lead-gen programs are rising, the biggest obstacles for increasing spend on such programs, the majority of respondents (47.2%) reported, was that they do not have reports to show the ROI for what they are spending. Moreover, 41.8% cited sales management lack of follow-up impeding their ability to show ROI; and 11% said the biggest obstacle was their agency’s not knowing how to prove ROI.”

This is a very interesting survey. We often find that a few simple suggestions to our Lead Buyers in terms of Sales Approach can make all the difference in the world. For many companies, it is not about lead quality, as much as it is about the quality of their Companies Sales Cycle.

At LeadPile we strive to create long-term partnerships with our clients! Our high driven endurance to maximized your ROI is important to us. We have some of the hottest quality leads in the industry.

Payday/Cash Advance, Auto Financing, and Debt leads are beyond our most demanded lead types! If you need these leads delivered to you via POST, LeadPile can do it! We can integrate via XML, SOAP, or HTTP POST.

We are currently expanding to new verticals and augmenting volume due to the high demand in our marketplace. We would like to invite you to join the World’s Largest Online Lead Marketplace and let us help you succeed with the quality lead!

Lead buyers – reallocating their advertising budgets from PPC into the lead-gen… because it works. 

You can have your money spent on PPC and try to compete with the big budget companies over the first 10 or 15 placements, or you can choose a lead-gen company that will send you the leads you desire for a lower price. If you will start working with a Lead-gen company, ask them if they produce their own leads. The value and power of a lead-gen company resides in its knowledge of generating their own leads and the ability to increase their CVR while improving the lead quality.

Spending less for a quality lead it’s just one of the advantages of choosing to work with a lead-gen company. Another tremendous advantage will be the option you have in filtering your leads. A Debt Settlement company, for example, can filter your leads by the consumer’s debt amount, or a mortgage company can filter the leads by LTV, loan amount and even credit score. If you choose to advertise on the paid search, the same lead could cost you 3 times or more, and unfortunately, you will also be paying for leads you can’t use. 

Why a lead-gen company can deliver you the same quality leads for a lower price than producing the leads yourself? It’s all about the supply. The webmasters are choosing working with a network or a lead exchange due to the fact that they have a higher acceptance rate for their leads. This brings to the Lead Exchange a larger supply of leads for the buyers (advertisers) and more money for the sellers (publishers). 

Leadpile, producing leads in over 30 verticals for the last 7 years, has improved constantly the process from a click to a complete application, resulting in an increased CVR and a lower price per acquisition for its buyers. We wouldn’t be here if our work wouldn’t have been valuable, considering that Leadpile had no outside funds and the Lead Exchange was built entirely on the profit from producing its own leads.

Since we opened up the Lead Exchange, our publishers can use the same technology that makes the lead-gen a better alternative to the traditional affiliate networks. Instead of crowding their pages with banners, they choose to place a form on their site that will give them an instant access to the entire network of buyers. 

The lead-gen space its just in its infancy, and it’s here to stay. 

If you follow the LeadGen business, you probably have already heard that the LeadPile Exchange recently announced that it has topped the 15,000 mark in Buyer Accounts. While this is quite an interesting accomplishment for Leadpile Exchange, the real key is to monetize these buyer accounts by placing them in the position to provide accelerated growth to the platform.

Leadpile’s advanced proprietary exchange system places lead buyers in the position to receive exclusive leads “real-time” in the format they want, and with any filters they need. It also can provide lead buyers the opportunity to simply self-select and download as many leads as they desire from the huge lead database. Many people ask why would a Lead Buyer use Leadpile’s Centralized Online Exclusive Lead Marketplace instead of an “Old Fashioned Affiliate Program”. It’s really quite simple. Leadpile’s exchange provides Lead Buyers with an incredible platform to reach the finest Lead Sellers in the world. Lead Buyers can bid on Leads making the marketplace more efficient. And not only that, Lead Buyers will pay a much lower commission than with “The Old Fashioned Affiliate Program”. And more importantly, Lead Buyers in the exchange purchase leads on a real time basis, and only buy what their system is set up to buy, with the filters you desire!

Welcome to the Leadpile Lead Exchange Exchange! Our blog about everything Leadgen, lead exchanges, lead marketplaces, affiliate marketing, and lead industry news.

While Leadpile is at the forefront of the Lead Exchange/Lead Marketplace Industry, there are many interesting things that are continually going on within the LeadGen Industry. It is for this reason that we invite all interested parties to participate in making this a great place for information, thoughts, and exchange of ideas.

As you may already know, Leadpile believes that the Internet LeadGen space has been a bifurcated marketplace for too long. This is the reason why we have built Leadpile’s centralized Lead Exchange and Lead Marketplace the way we have. Simply put, the system places buyers and sellers of leads to engage in the business of doing business…fast, simple, and easy.

At Leadpile, we believe that Lead buyers should have access to the highest number of quality lead sellers in one simple to use location. And, we believe that Lead Sellers want access to the world’s strongest lead buyers, who will bid for their quality leads.

We welcome all of our friends, competitors, business associates, and Lead Marketplace and lead Exchange participants to participate here.

Thank you in advance:

Andrew Jacob and Florin Ilie; Founders, Leadpile Lead Exchange/Lead Marketplace