Lead-Gen and the recipe for a lead buyer success
We are entitled to desire the best possible product for the lowest price we can pay. It is good for ourselves and it makes sense, at least for a while. This is what everyone wants, better products and services in the quickest time and for the lowest price… we do tend to love these superlatives, aren’t we? Outsourcing our work, get cheaper labor, putting as much as we can in the “hands” of the technology, we do whatever we can so the society can enjoy more the benefits and pay less for it gets. The other side of the coin is that, sometimes, lowering the price it has its consequences – loss in quality. That’s something that can be seen in the lead-gen space as well.
Often we desire the highest quality leads for pennies. Not that we are not entitled to do desire so, but it all comes with it’s advantages and disadvantages. There is for sure an advantage in paying less, but it might end up costing you more, but not until you “waste” your money for couple of months. Setting the wrong expectations when you start a new account with a lead-gen company will definitely not bring you to success. So, one the main recipients in building a long term relationship and a successful campaign is to set the right expectations from the start. The lead sources are always going to be different and you will receive mixed results in the process. It’s the same as when you are going yourself into Adwords, trying to generate mortgage leads (just as an example) that would cost you below $0.60 a click. You will know that if you set that price per click and you have chosen a competitive keyword such as “home refinance”, you will not be getting any traffic to your site, or maybe you have chosen to advertise under a different term, which is not directly targeting your industry, hoping that consumers you will be clicking your ad and will fill out your form (or give you a call). In both instances, you will know from the start that you will not be able to receive 1000 clicks a day, nor to receive a 35% CVR (from click to lead).
Having said that, your choices and the way you are pricing your leads will determine precisely the success of your campaign. Fortunately, Leadpile has been aware of this from the start and we’ve been building a proprietary system that will enable you to choose exactly what you receive, how much and from what source. Depending on your business model, how big your call center is, or the way you use the leads, you can choose the right type of lead from our Lead Exchange.
Either you buy leads from Leadpile, or you buy leads from any other vendor, setting the correct expectations is one of the most important things you can do when you start your campaign.
Leadpile, not only that has created a system that will enable you to create multiple campaigns, choose the exact lead you need and from the best converting source, but it can also provide you with a custom delivery, which will send you the leads right to your server where they can be processed by your scripts in order to manage them accordingly.