Leadpile’s Blog

We are entitled to desire the best possible product for the lowest price we can pay. It is good for ourselves and it makes sense, at least for a while. This is what everyone wants, better products and services in the quickest time and for the lowest price… we do tend to love these superlatives, aren’t we? Outsourcing our work, get cheaper labor, putting as much as we can in the “hands” of the technology, we do whatever we can so the society can enjoy more the benefits and pay less for it gets. The other side of the coin is that, sometimes, lowering the price it has its consequences – loss in quality. That’s something that can be seen in the lead-gen space as well.
Often we desire the highest quality leads for pennies. Not that we are not entitled to do desire so, but it all comes with it’s advantages and disadvantages. There is for sure an advantage in paying less, but it might end up costing you more, but not until you “waste” your money for couple of months. Setting the wrong expectations when you start a new account with a lead-gen company will definitely not bring you to success. So, one the main recipients in building a long term relationship and a successful campaign is to set the right expectations from the start. The lead sources are always going to be different and you will receive mixed results in the process. It’s the same as when you are going yourself into Adwords, trying to generate mortgage leads (just as an example) that would cost you below $0.60 a click. You will know that if you set that price per click and you have chosen a competitive keyword such as “home refinance”, you will not be getting any traffic to your site, or maybe you have chosen to advertise under a different term, which is not directly targeting your industry, hoping that consumers you will be clicking your ad and will fill out your form (or give you a call). In both instances, you will know from the start that you will not be able to receive 1000 clicks a day, nor to receive a 35% CVR (from click to lead).

Having said that, your choices and the way you are pricing your leads will determine precisely the success of your campaign. Fortunately, Leadpile has been aware of this from the start and we’ve been building a proprietary system that will enable you to choose exactly what you receive, how much and from what source. Depending on your business model, how big your call center is, or the way you use the leads, you can choose the right type of lead from our Lead Exchange.

Either you buy leads from Leadpile, or you buy leads from any other vendor, setting the correct expectations is one of the most important things you can do when you start your campaign.

Leadpile, not only that has created a system that will enable you to create multiple campaigns, choose the exact lead you need and from the best converting source, but it can also provide you with a custom delivery, which will send you the leads right to your server where they can be processed by your scripts in order to manage them accordingly.

Lead buyers – reallocating their advertising budgets from PPC into the lead-gen… because it works. 

You can have your money spent on PPC and try to compete with the big budget companies over the first 10 or 15 placements, or you can choose a lead-gen company that will send you the leads you desire for a lower price. If you will start working with a Lead-gen company, ask them if they produce their own leads. The value and power of a lead-gen company resides in its knowledge of generating their own leads and the ability to increase their CVR while improving the lead quality.

Spending less for a quality lead it’s just one of the advantages of choosing to work with a lead-gen company. Another tremendous advantage will be the option you have in filtering your leads. A Debt Settlement company, for example, can filter your leads by the consumer’s debt amount, or a mortgage company can filter the leads by LTV, loan amount and even credit score. If you choose to advertise on the paid search, the same lead could cost you 3 times or more, and unfortunately, you will also be paying for leads you can’t use. 

Why a lead-gen company can deliver you the same quality leads for a lower price than producing the leads yourself? It’s all about the supply. The webmasters are choosing working with a network or a lead exchange due to the fact that they have a higher acceptance rate for their leads. This brings to the Lead Exchange a larger supply of leads for the buyers (advertisers) and more money for the sellers (publishers). 

Leadpile, producing leads in over 30 verticals for the last 7 years, has improved constantly the process from a click to a complete application, resulting in an increased CVR and a lower price per acquisition for its buyers. We wouldn’t be here if our work wouldn’t have been valuable, considering that Leadpile had no outside funds and the Lead Exchange was built entirely on the profit from producing its own leads.

Since we opened up the Lead Exchange, our publishers can use the same technology that makes the lead-gen a better alternative to the traditional affiliate networks. Instead of crowding their pages with banners, they choose to place a form on their site that will give them an instant access to the entire network of buyers. 

The lead-gen space its just in its infancy, and it’s here to stay. 

What is the quality assurance program that each lead generation company should follow?

Leadpile has built its reputation on both lead volume and quality. Started as one of the largest producers of finance leads, Leadpile kept its promise to deliver the top quality leads and never compromise when it comes to lead sources and advertising channels. 

Generating leads by incentivizing the consumer is probably one of the major problems in the leadgen space. Delivering incentivized leads can be a short term revenue and it has all the chances to hurt the entire business on the long run. 

If we would have to outline the quality assurance program, it would look something like this: 

• No Incentives
• No misleading information
• No adult content
• No old leads (Real time generated leads only) – major difference between Leadpile and SalesGenie for example
• No third party submissions – Consumer must submit the information online
• No gambling content
• No SPAM
• No Adware/spyware
• No fly by night companies – All websites are owned by legitimate, reachable owners, with valid contact/taxpayer identification

Lead production needs to be continuously monitored to ensure that every publisher meets stringent standards.