Leadpile’s Blog

Who is still picking up the Sunday Paper?  It has some fascinating stuff like clip off coupons, find an automobile, or look for a job.  Sunday mornings, while I go for breakfast, I see the older generation reading the newspaper. Not so much the younger ones, they choose to have their laptops next to them or their iPhones. 

I was reading an article today on www.investopedia.com regarding the yard-sales.  They were explaining how to set up a yard-sale and make some cash. I’m familiar with the advertisements inside a lead exchange, but this was somewhat out of the box thinking.  The article is called “In A Cash Crush? Hold A Yard Sale” by Lisa Smith.  Lisa is explaining how to advertise and how to have a successful Yard Sale by making it unique using Craigslist, or putting colorful bulletins or advertising in the newspaper.  

It all comes down to: targeting the audience.  The older generation are not computer savvy, and they are not sitting on their computers as long as the younger generation, so they are better of reading the paper. Than you have some other people that are traveling a lot, they are more targeted by the bulletins. The ones hanging out in the Starbucks, with their computers, or with their web enabled phones, are going to see your ads on the web. The internet is the highest growing method of advertising, and it’s also the most targeted one. Not only that you are able to target exactly the demographics you are looking for, but you are able to track the efficiency of your campaign as never been possible before. You care see where the consumer came from, what ad they clicked on, how long they’ve been reading your page and even how long it took them to finish an online application. 

After reading this article, I came to think about advertising to the leads that did not sell in our marketplace. These are mostly aged leads that were left behind because the advertisers met their caps.  They might not be of any interest to the current buyers buying real time leads, but they are a treasure to the companies interested in cherry picking their leads.  LeadPile Lead exchange has an increasing network of publishers and active verticals that is doing business in.  As the Largest Online Lead Marketplace, LeadPile Lead exchange has a good number of valuable leads that can work out for the advertisers that have small budgets, or they want to complement their current inventory of leads. 

Testing out different venues of advertising or using aged leads and filtering them by the consumer initial interest, can bring some value to your current business. 

Leadpile is working closely with the buyers to increase their ROI, and we are committed to your, the Advertiser, success.

Insurance leads can be so targeted.  I’m starting to think its an actual sign up versus just the contact.  Everyone needs insurance, for your car, health, life, and even home.  But the criteria that’s required can be a bit hectic.  In my view all you really need is a contact that is interested, find a solution to helping that client.  Provide a service to consumers looking for insurance. 

Lets talk about car insurance for a minute.  If I can give you ten people that are truly interested in getting insurance for their car does it really matter what make and model? Are advertisers just being choosy where they can make more money or all in all, is it about helping the consumer find the services he/she needs? Let’s bring up health insurance.  Everyone needs health insurance.  When people are going online and they need an agent to assist them with more information so that a comfort zone can be built and they can understand what type of health insurance would work best for them? Is that a bad lead? No, I think not!

A lead, everyone has a different definition.  The true definition is simply a consumer that is interested in the product or service and need your help! So are leads with name, phone numbers, email, and address in a lead exchange a bad lead.  For a lesser price I actually think its a steal! Be thrilled that you can actually talk to someone on the phone. Its better than picking up the yellow pages and aiming at getting yelled at.  Contact is all you need, cross sale, offer a relative of theirs that service as well, make a quality impression that the consumer will tell their friend how helpful you were.  A lead is only as strong as the person working it!

Let’s really look into insurance, we all need it and its a necessity.  Its a healthy part of life. 

According to MSNBC today the numbers are in and retailers lost money, even though the 100 billion dollars worth of stimulus checks have been mailed out by the government. So where did all that money go?
A little over 1/4 of the Americans who received these checks used it for paying off some credit card bills. Only 11% used the money on discretionary items such as electronic items and travel.
Grocery stores to retail stores were offering discounts to come into their stores, to spend their stimulus money on THEIR products. Some retailers placed radio and television ads with reference to spending their stimulus checks at their stores. They all have reached for a piece of the pie.
It appears the winners were discount retailers such as Walmart, Target and Costco. The loosers, that were unfortunately not able to benefit, were department stores and clothing stores. So maybe it is a good time to go out there to get some REALLY good deals!!!!!
Another area that felt some negative effects of the stimulus checks was the payday loan industry. If consumers are getting checks from the government, then they don’t necessarily need a payday loan. However, everything seems to be headed back in the right direction for payday lenders/lead generators. Leadpile Lead Exchange focuses a lot of the payday vertical, so our heart goes out to all our affiliates that felt any negative effects of the stimulus checks going out.

Publishers are spending a lot of money on PPC campaigns through Google AdWords.  Have you ever researched the cost of producing a real time quality lead? Depending on the vertical, it can get really expensive, especially if you are looking for quality and genuine interest.

Capturing a name, number, email, address, best time to call, can get really expensive. If you want to target geographically, by zip or state, it will increase your price and lower the amount of traffic you are getting. A lead can be really inexpensive, if you are just capturing email address, and you incentivize it, but if you are looking to attract customers that are genuinely interested in your service, its not going to be .20 cents or .50 cents, it will be way more expensive. You can expect prices as these if you are looking for lists, but why would you do that when you have the Yellow Pages and costs you nothing. You can definitely get leads for such a price, but those will be leads that are generated from the yellow pages, or aged data (lists) of consumers that showed an interest in your service years ago.  So what is the price for a good, real time, exclusive leads? It depends, it can be very expensive, depending how competitive is your vertical.  You will get what you are paying for. In other words, you are going to be happy with the return on your investment (ROI).

Advertisers have to consider that publishers or lead exchanges are eating the cost of any leads that are invalid.  Paying anywhere between .25 to $1.50 per click, or even $15, does not guarantee a conversion. Even if we get a conversion, it will not necessarily mean that you, as a buyer, will accept the lead. If you are a Debt Settlement buyer, you might want only want $15,000 and above in Unsecured Debt, which will significantly increase the price to produce that lead. 

Lead exchanges welcome advertisers to join the marketplace to HOST their offers. Paying the right price for the lead, working with the lead exchange to optimize your campaign and filter the lead sources, will ensure a successful campaign for you, as a buyer, and for the Lead Exchange and its publishers. 

Think of it this way, lets say you need to travel to a different state.  Would you rather rent a bike or a car? By renting a bike, you will save money on gas and get in a better shape If you are concerned about the time you need to get to your destination, this will not work too well for you, and renting a car might be more suited for you. Time is money, and we all know it very well.

Make great choices and you will see more money coming into your business! Buy quality, real time exclusive leads, and you can be assured that Leadpile will be on your side from start to end! Pay the price that they are worth and you will get the satisfaction that you are searching for!

Leadpile’s Motto: “Good is the Enemy of Great!” – Jim Collins, Good to Great

I couldn’t count how many home based business exist.  Truly its so diverse that its unbelievable.  Think about it, home based business have been around for ages.  Remember Avon? Most women will.  Yes, that’s a home based business, earning 50% of what is sold. 

In this day in age society has expanded to different types of home based business.  From selling cosmetics, to vacation packages, to Tupperware, software, natural products , home improvements, to juices and vitamins and insurance to web development and much, much more.  So many people across the world are taking advantage of their own unique home based business.

Home Based Business is diverse for men and women to make some extra cash.  Believe it or not, many people actually live off the earnings in a MLM.

But part of the catch is the majority of these business needs a down-line to actually see earnings.  You need to sign more people up to be part of your down-line and you also benefit from there sales.  How do you think some of these MLM or HBB consumers actually make it in the day to day life.  Well, think about it, they are not spending gas money so they are saving cash on gas alone.  They are also, setting up there own hours and times that they want to work.  They are responsible for their own advertising.  And best, of all they are getting paid to work from home. 

Independent consultants are marketing and spending some of their own revenue to buy leads.  Yes, most Home Based Businesses are using leads to get more people to sign up within their network.  Its an investment that for many have been well work it.  With some extra cash in your pocket and an effective process to pay your bills, is a home based business right for you?

Forums – a great way to learn and get to know professionals in your niche. First time I read anything on a Forum I gave up after couple of threads, because of the aggressive and “no ending” fights going on in there. Hiding yourself in the Cyber Space under different names and start attacking anyone you feel like. Well, that’s still the case even in the best forums out there, but I guess that’s what helps creating the buzz. Together with the “exciting” and really “passionate” fights, you have the chance to meet very talented professionals that love the freedom of speech, and most likely can teach you more than any of the panelists from the trade shows you are going to. 

Some Forums are better than others, and I am not going to rank them here, because it’s very subjective, but for sure some can increase your level of adrenaline – WickedFire is just one example . One thing I can say for sure, go out there, check them out and learn from the Pros, as you will find many of them. 

Leadpile Lead Exchange (Marketplace or Affiliate Network) is definitely looking out there and learning from everyone. 

I will close this post with a quote: 

“The only good is knowledge and the only evil is ignorance.” Socrates

Many in the affiliate marketing world are getting ready to reunite with those in the industry, or see some NEW faces at the Affiliate Summit Boston. The Affiliate Summit is a great place to get to see what others are doing in the industry, hear some new concepts, and get some nice FREE goodlies from all the booths.
The mission of the Affiliate Summit is to be the leading global source of learning and networking opportunities surrounding the affiliate marketing industry, according to Webmasterradio.com.

Leadpile Lead Exchange will not be having a full booth set up, however we will be apart of the “Meet Market” gathering. We will also be visiting all the booths to say hi!
We looking forward to seeing all of our wonderful affiliates that attend the conference!

In 2006, I took a lot of heat for predicting One Trillion Dollars in retail Online Sales by 2012.

According to Emarketer and Nielson Online, Eight out of 10 respondents who had recently made consumer electronics purchases in a brick-and-mortar store said they had visited the store’s Website first. More than one-half said they purchased from the retailer on whose Website they had spent the most time. In addition 58% of respondents said they would choose the Internet for research in purchases before they would even choose their own friends and family.

While this study reported about Electronics, it is not a far reach to think that consumer research will certainly continue to dramatically increase in years to come.

At the Leadpile Lead Exchange, we are seeing consumers’ research under-banked services at exponentially increasing rates.

Look out Trillion! Here it comes!

No its not a rumor! It is a confirmation, LeadPile does have the ability to HOST an offer.  LeadPile, has expanded to great expectations and the sky is the limit when it comes to new ideas.  Working with a variety of Partners we find different ways to work together. 

Are you a serious client that do not have an incentivize offer and needs traffic? Guess what? LeadPile should be the name coming out your mouth.  We already have traffic on our sites.  We are the largest in the industry and everyday we have new companies that are excited to being a part of LeadPile as they are being referred to us by our current partners having strong success.   We target the Best.  We look for quality, which is the key and a major role in the continuous of working together long time and the reason why our partner retention is at a sky rocket level!

There are different ways that we can work together, LeadPile is not just a Lead Generation company its a true Lead Exchange.  If you have an offer and need more sign ups, call us.  We will make this the best experience ever and you will be happy you picked up that phone.   

Take a minute and think about this, if you are currently receiving 25 applications a day and you are making a few hundred  or even thousands dollars from them, wouldn’t it make logical sense to work with your marketing department and generate 100 applications and quadruple your ROI.  I think it does, LeadPile have the traffic you need and I kid you not, it will be the best financial decision that you make!

Tracking your Payday campaign could never be easier.  Let’s talk about the LeadPile lead exchange and some unique tools provided inside your campaign to better assist you.  

LeadPile, Payday/Cash Advance vertical has launch above expectations.  We are the Source for Payday/Cash Advance leads.  For uniqueness the placement in our marketplace is powerful.  You see inside your campaign you will see your current bid price, your rank, and the top bid.  Yes, our top payday buyer is currently paying $68.50.  Our quality can stand in front of our price.  

The rank is significant as it will elaborate how many more campaigns are currently active, funded and have priority to accept a lead first.  Our lead exchange is Market Driven.  Rank 1 will have the opportunity to purchase the lead first.  Be aware that you will be receiving higher quality.  Not so much due to the cost, but consider this, you are coming across new consumers that are in some serious need of a loan that might only fill out one application online, hence was our application.  

I always suggest to get a good placement in our PING tree.  If you are an aggregator and you are working with extended amount of buyers you want to take a good placement.  Offer them the best quality lead that they have not seen within the acceptable time frame.  

I provided this screen shot so that you can view and understand how it works.  At any time a buyer can go through the “main settings” inside there campaign and increase the price so that they can jump over a few affiliates.  That’s the nature of a lead exchange.  You have total control over your price and you are notified of your placement. This way you can make some logical financial evaluations and define where you need to be at that makes sense for your company.

With a Lead Exchange such as LeadPile we make it user friendly so that you can at all time have the information you need right in front of you!  No wonder, we are the Largest Online TOP Rank Lead Marketplace!

Watch LeadPile Specialty Finance TV Commercial Here!

According to TNS Media Intelligence (as reported by Emarketer), Automotive advertising spending in the US dropped to $1.99 billion in Q1 2008. That was down more than 14% compared with Q1 2007.

This does not surprise me that much as we predicted in 2005 that more and more Automotive Advertising would be spent online in the years to come. While the overall automotive advertising spending decreased, Internet spending was up 57.9% last year, to $441.6 million.

What does this mean to our Automotive Lead Exchange Participants? Simply put, being in the middle of the online auto lead space is not a bad place to be at all. Carpe Diem!

If 85% to 95% of all emails being handled by the ISPs represent spam which mostly are unwanted messages abusively and indiscriminately sent by unscrupulous marketers or scam artists, and the costs associated with the necessary bandwidth and network maintenance are supported by the ISPs, which in turn get paid by everyone that’s using the internet one way or another, then spammers are really picking our pockets.

Someone has to pay for creating and supporting the infrastructure required by 100 BILLION SPAM emails PER DAY!!! And that’s not cheap: the estimated costs were about $100 BILLION in 2007. So with 1,412,489,652 internet users worldwide (http://www.internetworldstats.com/stats.htm) and $100 billion in money spent/lost in connection with the spam, it comes to about $70.79 per person using the internet per year.

Incredibly, about 80% of all spam is sent by fewer than 200 spammers (http://en.wikipedia.org/wiki/E-mail_spam), which would mean that each spammer steals nearly $500 MILLION per year from everybody else. Now is that grand theft or what? If a bank had HALF A BILLION stolen by 200 different people in a year I would tend to believe these people would be caught pretty fast.

LeadGen companies and Publishers that specialize in internet marketing do need to have an ethical conduct and refrain from spamming. LeadPile has built its reputation as a lead marketplace / exchange that strictly prohibits the practice of spam or any other abusive or deceptive marketing methods. All marketplace participants have to abide by strict rules which ensure that consumers are protected, and the lead exchange continues to grow based on the benefits it brings to consumers, lead buyers (advertisers) and lead sellers (publishers). All accounts have a dedicated account manager who is in constant communication with lead sellers and our quality control division is closely monitoring the leads production. Confidence in using the LeadPile Lead Exchange is critical to its success and the marketplace proved to be incredibly successful at attracting both quality lead sellers and lead buyers (http://www.reuters.com/article/pressRelease/idUS215372+06-May-2008+MW20080506).