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Housing Rescue Bill

July 23, 2008 By: Mari Holt Category: Affiliate Marketing, Lead Exchange, Lead Generation, Lead Marketplace, Mortgage Homeowner Leads, lead exchanges

lead exchange rescue

I just finished reading that The House is expected to pass a $300 billion housing rescue bill aimed at aiding homeowners in trouble and help them avoid foreclosure and supporting mortgage giants Fannie Mae and Freddie Mac.

If the Senate passes the bill and Bush signs it, thousands of borrowers will be able to refinance their unaffordable old mortgages into new, low-cost fixed-rate loans insured by the Federal Housing Administration.  

The Congressional Budget Office has estimated that 400,000 borrowers with $68 billion in loans may benefit from the program. The bill will only allow as many as 1 through 2 million borrowers to participate in the program.

Some of the qualifications for these loans are as followed:

  • Prior loan issued during Jan 2005 – Jun 2007
  • Have an up to date mortgage or in default
  • Once loan is reissued you will not be able to take home equity from your home for 5 years unless used to pay for up keeps on home.

This will definitely help the mortgage industry.  More loans officers will start focusing on purchasing mortgage leads from lead exchanges as they will now be able to help the consumer. 
 

 

I love it when 2 hours a day on the Internet is “a relatively little time”

July 22, 2008 By: Andy J. Category: Auto Lead Exchange, Lead Exchange, Lead Generation, Lead Marketplace, lead exchanges

kid internet 

I just love a recent article from eMarketer. They say that  an online survey by Ipsos Reidfound that Internet users in Canada ages 12 to 17 spent an average of 13 hours per week online in early 2008 (compared with 19 hours for adults). That number has not increased since Ipsos began measuring online teen behavior in 2004.

Emarketer says that “Several factors may account for the relatively little time teens spent online. One is the significant number of daytime hours devoted to school during most of the year. Another is the influence of parents—54% of online teens surveyed said their parents placed time limits on their Web use”.

Isn’t it a great time to be involved in Internet Marketing and a lead Exchange when people say that  Internet users in Canada ages 12 to 17 spending an average of 13 hours per week online is a “relatively little amount of time!”

Love it!

Consumers aren’t the only ones struggling the economy bite so are companies!

July 17, 2008 By: Mari Holt Category: Lead Exchange

lead exchange carries debt

 

Market Watch released this afternoon that Coca Cola shares went down .18 cents, that’s 18% down this year so far. But they are not the only ones affected by the Nationwide struggle that’s affecting Millions of consumers and businesses.  

Market Watch also reported J.P. Morgan Chase & Co. second quarter net income fell 53%, the company took over $500 million in costs for its Bear Stearn’s acquisition. Microsoft shares dropped 5.7%.  IBM shares are down .06%. Investment bank Merrill Lynch shares drop 7.1%.  Capital One Financial Corp registered a 4.9% decline. The list goes on and on.

Businesses are also being affected and loosing money.  What’s happening with the market?  These well known companies that were once making millions are now losing millions.  Gas pricing is going up at ridiculous cost. The cost of food has climb.  Unemployment rates are over the hill tremendously.  Debt is at the highest peak.  More Americans are filling for Bankruptcy.  Airline fairs are rising.  Less people are taking vacations.  Student’s are falling behind on their student loan payments.  More families are being affected by bank foreclosures.

Is this truly healthy for America?

I have talked about the consumers battle against the dead end they are facing.  Although its not just consumers its also major firms and corporations, for years investors were glorified to subsidize in these companies but now are selling shares and stocks.   

Everyone in society has somehow been affected.  Its lead exchanges such as LeadPile that are here to assist and help in each way we can.  LeadPile is partnered with some of the best affiliates in the market to provide quality leads.  Within our partnerships we are targeting consumers and businesses that need your help to clear their debt, to help with bankruptcy, to assist with business loan or business cash advance, to aid with credit restoration or a payday loan, to help them get finance to buy a house or a new car! 

LeadPile focuses on targeted traffic and provides applications or contacts to companies that can help consumers or business in the services they are in desperate need of! 

 

lead exchange dead end wall

 

A New Gas Price Tab added to East Valley Tribune

July 17, 2008 By: Mari Holt Category: Auto Lead Exchange, Lead Exchange, Lead Marketplace, lead exchanges

lead exchange gas price

 

I love this tab! Its new, a space specifically for U.S. gas pricing rates. Great marketing Idea!  I’m now in http://www.eastvalleytribune.com/page/gasprices everyday comparing gas prices.

It allows you to see the “crude oil price” and the fluctuation of the gas rate. It defines the average gas price in the U.S. currently at $4.10 the highest gas price in Beaver Island, MI at $5.49 as well as the lowest in Lordsburg, NM currently at $3.69.

You can click on a city and state and it will list gas stations and the pricing per gas.  Its a phenomenal site.  Not only is East Valley Tribune going to get more hits for this tab but now consumers going to there site will browse, market, fill out request, and bookmark them. An ideal place for marketing that’s for sure!

In the lead exchange, great place to start marketing can define the quality of the leads generated, getting more serious consumers to your sites will effectively ensure higher quality leads.  I must say to catch the attention of the audience is in high demand for lead generation.  What better way than to give your consumer facts about the best place to pump gas!

 

Dynamic Pricing or Tier Structure?

July 15, 2008 By: Mari Holt Category: Lead Exchange, Lead Generation, lead exchanges

lead exchange price

 

Let’s go into Dynamic Pricing and its advantage.  Let’s say you have a network of advertisers but they all pay different pricing on leads.  How do you integrate this in a dynamic pricing tier for the auto and payday vertical?  Everyone wants first look. In a lead marketplace top bidder will get first look.  Segregate your advertisers by pricing.  

Here’s an example.  You have 5 companies buying from you.  Comp.1 can pay $6, Comp.2 can pay $29, Comp.3 can pay $40, Comp.4 can pay $10, and company 5 can pay $23.  Set up 3 campaigns in our lead exchange.  Campaign 1 set it at $6 Campaign 2 set it at $23 and Campaign 3 set it at $40.  Set up different affiliate IDs and put Comp 1 and 4 on campaign 1, company 2 and 5 on campaign 2 and company 3 on campaign 3.  This way you, we PING leads for your advertisers within the price they can afford to pay and you PING back a response with the price you accepted the lead and sold at.

Dynamic pricing works in different ways.  We can set up a unique tier that we will PING a lead at and you can POST back the price the lead was sold at. In addition, you can set up various parameters as filters, such as if you have zip codes that will pay a higher amount than others we can set up campaigns for higher paying zips and a different campaign for lower paying zips. We can also set it up by states, or even customers.  Whatever works best for you we can do.

The technology within our marketplace is so extreme that our integration and the variation of methods that we can assemble is quite intense.

With Tier Pricing, you set up the tier that you feel comfortable paying, we PING you at that price and you POST a reject or accept response letting us know if you will buy the lead or not.  You will pay the price the Tier is set for that we receive accepts on.  The lead exchange works fantastic, you can up your bid to subscribe you in a higher placement or you can go lower if you need too.  

Take into consideration that you are also taking advantage of the redirect feature that is available when we are doing the POST. 

If you need ideas or suggestions on how to set up your dynamic pricing or tier structure give our friendly experienced staff a call.  We will work with you to make this the best experience in the history of lead gen and find the solution that will best fit your companies platform.  And, finding the best way to set up your campaigns for your network of buyers!

 

Is SSN on leads truly important?

July 15, 2008 By: Mari Holt Category: Lead Exchange, Lead Generation, Lead Marketplace, lead exchanges

lead exchange Is SSN on leads truly important?

Sure, all Cash Advance and Auto Groups want the SSN on the leads.  My question is, are they truly necessary?   Many may say, “well, sure it is!”  It’s needed to run a credit check when applying online.  What happens to leads that don’t provide an accurate Social or that become skeptical and refuse to provide it.

With identity theft in the U.S. affecting over 10 million Americans a year across the U.S. according to a study by the Berkeley Law School, you will experience less people providing their social on leads.  Especially, if they have been victims of identity theft.  Wouldn’t you agree?

What does this mean?  In a lead exchange, we provide safe, secured sites that are developed to ensure that the consumer feels comfortable.  Even then we will get leads where the consumer did not provide the Social.  Realistically, this doesn’t mean the lead is bad.  Payday lenders and Auto Dealers, can purchase leads of such and call them.  Making the consumer comfortable in providing sensitive data.  Consumers will need to earn your trust and understand that their information will not just be floating around and getting to the wrong hands. 

Buying leads with no SSN will bring in more business.  You will close more deals.  Lead exchange will increase your ROI, when you use all aspects to them.  Getting full applications is a great benefit, but don’t forget about the consumers that are interested but become uneasy with just providing all their personal information online.  They are a sure candidate to close more deals, I’m sure.

Its always easier when you can talk to a person directly! Keep that in mind.

Will Leadpile’s Auto Lead Exchange help dealerships in tough times?

July 14, 2008 By: Andy J. Category: Auto Lead Exchange, Lead Exchange, Lead Marketplace

auto lead exchange Will Leadpiles Auto Lead Exchange help dealerships in tough times?

Many industry experts are predicting that intensifying economic pressure is sure to lead more auto dealers to consider closing. According to the Detroit News, “General Motors Corp., Ford Motor Co. and privately held Chrysler LLC are going through cash at a faster rate than they generate it, and investors worry that one or more of the companies could run short, perhaps before the end of next year”

According to the Wall Street Journal,  “Ford, GM and Chrysler are running programs aimed at reducing their dealership network by weeding out under-performing sites while bolstering profitability potential for those who remain. The auto makers are kicking in cash to help dealers buy out one another or exit the business”.

What will happen to Dealerships as more competetion, and a weekening economy, continues to “hit” them?

The answer is pretty straight forward. Competition will reign supreme, and efficiencies in sales cycles, cash flows, and ROI’s will rule the day.

What does this mean for the portion of LeadPile’s business that makes up our Online Exclusive Auto Lead Exchange?  Simply put, as more efficiency is demanded by the market, only those companies that can compete with an efficient deliverable (in this case an auto lead), will continue to gain market share.

If you are a lead buyer in our Online Auto Lead Exchange, and you need anything at all to make your buying experience even better, please do not hesitate to ask. We are at your service!,

Trade Shows!

July 11, 2008 By: Mari Holt Category: Lead Exchange, Lead Generation, lead exchanges

lead exchange Trade Shows!

I was on the EcomXpo online trade show this week and WOW, pretty amazing people.  So I’m at the lounge to interact and market, yet you see a few attendees craving attention.  Being mean, to put their name out there.  Yes, being indecent, vulgar  and obnoxious.  But for the most, part it was a phenomenal show and the interactions with some more serious players were beyond concrete.  Of course I got a good laugh in the lounge. 

I must say trade shows are hard work, even online.  Great experience it is but next week follow ups will be constant dialing to reach out and indulge in making new partners.  

Trade shows respect has moved into different directions.  

Working with advertisers and publishers, many might think its a waste of time to attend the trade shows. What matters is what works, not what its “thought”.  The facts count.  The facts are that they work, get a feel for the networking inside trade shows and how it will bring in business and strategic partners.  

I remember going to ad-tech, sure the interaction is there.  Nothing like talking face to face and meeting the person on the other side of the phone.  But one thing that bothers me is some of these attendees are just their for the booze!  Each time I talk to them, they are with a new company, they talk a big game but talk is cheap and when it comes down to business they are shady.  Its ridiculous that one person has been with 5 different companies within the industry in a short period of time.  

I scratch my head and ask myself “who hires them?”.  Now, now, I’m being honest not offensive, but realistically why would you hire someone that has been with a multitude of lead exchanges in such a short time and doesn’t fit in.  

Ad-Tech, Affiliate Summit, EcomXpo and all other trade shows believe it or not is a perfect place to network and create new partners.  Over 10,000 exhibitors and attendees go to these social networks so that’s a lot of business.  

When you do get a chance visit some of the conferences and discussions that are offered. You will learn valuable information that all in all will be beneficial to your business.  

In the lead exchange open doors for new opportunities, there is a need for leads in almost every industry, you just have to know how to approach it! 

Cheaper Gas For Cash!

July 09, 2008 By: Mari Holt Category: Lead Exchange, Lead Generation, Lead Marketplace

lead exchange Cheaper Gas For Cash!

As you may know, I’ve written a few recent articles about the economy.  Today I heard a new marketing technique that sneaky gas stations are doing. 

Apparently, a few gas stations attract the public by promoting a lesser price per gas.  However, with the price of gas increase this year, gas stations are aware that most consumers are paying with their credit cards, considering it takes a lot more money to fill up.  Did you know that some gas stations are charging extra when using a credit card? Doesn’t surprise me one bit! For example, if you use a Visa you might have an increase of 2%.  So as an example, if you thought you were paying $4.11 you would actually be charged $4.19.  Hey, that .08 cent difference starts adding up, also consider the monthly fee your credit card is charging on top of that.  Pretty expensive gas, I must say.

How to prevent this well, make sure that one, you check that the price match up on the screen when you swipe your card, and secondly check your receipt.  This sounds tricky but it certainly real.  Many gas stations lure the consumer that are paying with cash  to come inside, instead of the little window.  Many gas stations have a mini mart with yummy treats.  Yes, I know each time I walk in I don’t only pay for gas but I grab a few goodies on the way as well, I’m sure I’m not the only one.  But its a marketing technique.  

How does this reflect a lead exchange?  It’s related in an awkward way.  We already know that a large number of consumers are in some serious credit card debt, well with the gas stations new marketing techniques this will increase consumers debt.  Meaning, more consumers will be seeking help online to clear their unsecured debt.  In addition, it reflects how marketing is not only done online, but everywhere you go.  Driving a consumer in, will get them to spend.  With our lead exchange we don’t mislead our prospects.   The consumers are driven to our websites through extensive PPC campaigns and they are knowingly submitting a request to be contacted for a specific service.

I must admit, this was news to me when I first learned that some gas stations charge higher prices for gas when paying with a credit card. 

Online Payday Loan Article from Bankrate.com.

July 09, 2008 By: Andy J. Category: Lead Exchange

lead exchange Online Payday Loan  Article from Bankrate.com.

The Following is a from Bankrate.com by Laura Bruce, September 12th, 2005. I thought this would be an interesting post for People following Online Payday at the Lead Exchaneg Blog.

It’s a tempting alternative to walking into the check-cashing store on the corner. Online payday lenders are popping up on the Internet, offering fast, short-term loans to cash-strapped consumers, in the anonymous comfort of cyberspace.

But if you borrow from these businesses, you might have more to worry about than the astronomical interest rates traditionally associated with payday lenders in general.

For starters, you’ll provide an amazing amount of personal data — Social Security number, driver’s license number, mother’s maiden name and, of course, your name, address and employment information — to the Web site.

You’ll also give your checking account number and bank routing number, so the lender will have access to your account. The lender will deposit your loan into your checking account and dip into your account to extract interest, fees and the principal. Some require that you fax them your latest pay stub, most recent bank statement, photo ID and a voided check.

But to whom are you giving this information? More than likely you won’t have a clue. Many Web sites that pop up when you do a search for something such as “payday loans” aren’t lenders at all. Take Advance Cash Loans, which states at the bottom of its home page, “Advance Cash Loans is not an online provider of online payday cash advances. We simply connect people seeking fast cash advances with online providers of instant cash advances so they can get the advance cash that they need, as soon as possible.”

A Consumer Federation of America (CFA) survey, of 100 online payday lenders and referrals sites, found that many are run from outside the United States and, perhaps, out of reach of American laws.

“You don’t know where your information is going,” says Jean Ann Fox, director of consumer protection at CFA.

“Many times you can’t find who the domain is registered to. There are Internet payday lenders outside the country, in Canada and on islands in the Caribbean that you can’t find with a magnifying glass. It’s like handing a stranger a blank check.”

Bankrate.com tried to contact three payday lenders. Only one could be contacted, and no one there would answer questions or return calls.

Are these businesses fly-by-night scammers that will steal your identity, trap you into budget-busting, long-term borrowing habits, or illegally siphon money out of your bank account? Nope, not necessarily. But you should think long and hard before sending your information to companies that are so stingy about their own information, Fox says.

“If you borrow from them, you’re not seen in line at the corner payday lender, so there’s privacy and that might be a selling point. But I hope it’s offset by sending all that personal information over the Internet. It’s a financial strip search. They want every piece of your financial information. People should be afraid to provide that information. I wouldn’t want to give that to someone over the counter, much less over the Internet.”

Traditional payday lenders — the so-called brick-and-mortar shops — are represented by Community Financial Services of America, a trade association. Online payday lenders have no such organization and, therefore, have no one to represent them. But Andy Jacob, CEO of Leadpile.com, a company that seeks leads for salespeople in the cash-advance business and other industries, calls the growth in online payday lending “explosive.”

“What’s happening in online is happening fast and furious. The major players are trying to position themselves to be the leader online. It’s a bifurcated space right now. There are many players that are lead generators that aren’t in the payday loan space and they’re attempting to secure the lead to themselves. Many payday-loan companies are late to the game. It’s challenging to figure out which company is doing what right now.”

The growth of online payday lending is presenting problems for state law enforcement officials and consumer advocates. Earlier this year, the Massachusetts Office of Consumer Affairs and Business Regulation ordered 91 companies marketing Internet payday loans to stop. The companies were reportedly charging annual percentage rates averaging 300 percent and fees averaging $30. The state says none of the companies were licensed to offer loans to residents.

Some of the letters we sent to these companies were returned when the post office was unable to find the address,” says David Cotney, senior deputy commissioner at the Massachusetts Division of Banks. “That reinforces our concern about consumers handing over personal information. That’s one of the reasons licensing is required; it gives the consumer some recourse.”

James Brusselback, enforcement chief at Washington State Department of Financial Institutions, says his division is investigating some 10 online payday lenders.

“The difficulty with the online outfits is in locating them, and then some of them claim that our state law doesn’t apply to them, so we have that issue of trying to bring them under our state law. I guess part of their argument is that they’re not located in the state and that their home-state law is sufficient to protect their customers. The requirements in those states — Nevada and Utah — are far less than what we require.”

Karolyn Klohe, financial legal examiner in Brusselback’s department, says consumers can have a tough time stopping online payday lenders from taking money out of their accounts.

“A common complaint against online payday lenders is that the customer is required to give banking information, whereas if they walk into a payday lender store they give them a postdated check. But what’s happening online is the payday lender uses the bank information to make unauthorized withdrawals from the consumer’s account. They say they’re collecting funds owed to them. They can make these withdrawals in a way they can’t with a postdated check.”

Turning to a payday lender — online or on the corner — is almost universally discouraged by consumer advocates. But the alternatives can seem thin to someone who needs cash to see them through to the next paycheck. Many banks offer bounced-check protection plans that consumer advocates often equate with payday lending. A notable difference, perhaps, is that the consumer is less likely to be able to overdraw several times and end up owing money they probably can’t repay.

“The long-term solutions include getting a good spending plan and building a nest egg of savings,” says Fox. If you can afford to pay $45 every payday to keep a $300 loan from bouncing, then you can afford to save it so you don’t need to borrow in the future.

“Pawn shops are cheaper than payday loans. On rare occasions you can ask your employer for an advance. Negotiate directly with whomever you owe. Get a second job. Put off purchases until you can pay. None of these are comfortable. It’s appealing to write the check without having money in your checking account and walk out with cash, but it comes at a high price.”

In their survey of Internet payday loan sites, CFA found that loans of $200 to $2,500 were available, but $500 was the most-frequently offered. Finance charges ranged from $10 per $100 up to $30 per $100 borrowed. The most common rate of $25 per $100 translates into an annual percentage rate of approximately 650 percent if the loan is repaid in two weeks.

Many states have passed laws regulating payday and small loan laws. Consumer Federation of America has compiled important information that consumers should be familiar with before borrowing.

Leadpile’s Lead Exchange Monthly Donation!

July 08, 2008 By: Eugen I. Category: Lead Exchange, Leadpile Charities

Chicago, IL: Grades 9-12 (High School)
LeadPile Donation - DonorsChoose
Our Monthly Donation goes to Chicago, IL for the project “Documenting Student Leadership”.

Here is what the teacher says: “My students are looking for leadership opportunities within our school. I am starting a Student Leadership Committee designed to address student concerns and community building. I have a strong desire to document the process by taping the meetings, projects, events, assemblies and student reflections about the process and the results.” 

We wish them good luck with the project, and we thank all our business partners for helping in making a change in the world! 

MicroClick Ads Turning Affiliate Marketing Upside Down, reports Leadpile

July 08, 2008 By: Andy J. Category: Lead Exchange

upside 

 

MicroClick Ads Turning Affiliate Marketing Upside Down, Reports LeadPile

 

Phoenix, Arizona -July 8th, 2008 — Within three weeks of announcing the introduction of their new “MicroClick Ads”, LeadPile has created quite a buzz in Affiliate Marketing Circles throughout the United States, Canada, and the UK. Leadpile, The World’s Largest Online Exclusive Lead Marketplace, or Lead Exchange, has reported that the MicroClick Ads have contributed to a 17% increase in production for selected Lead Publishers, and have helped LeadPile to continue its position as the leader in the Lead Exchange Revolution.

 

What are MicroClicks? Simply put, MicroClick Ads are very small single page mini sites that open a new window enabling Affiliate Publishers to have much more control over their own sites than with “Old Fashioned Affiliate Programs”. The MicroClick ads are a tremendous innovation for Publishers desiring to monetize their traffic. To see what everyone in Affiliate Marketing is talking about, please visit http://www.leadpile.com/microsites.html

The MicroClick Ads give Publishers total control over their own site giving them more compelling monetization opportunities for their content.  For the first time ever, Leadpile’s MicroClick Ads place Publishers in total control of their own sites, and their own income because MicroClick ads are located their own Websites, and secured on Leadpile’s Secured Servers. MicroClick Ads have been designed for those Publishers knowledgeable with HTML and JavaScript, and those who are not. Inserting the MicroClick ads into a website is fast, simple, and easy.

Andy Jacob, Founder of Leadpile, says “There is absolutely no limit to the number of MicroClick Ads a Publisher can place on a site. All they need to do with their site is to target each keyword that they want, add the simple code automatically provided by the LeadPile System, and the LeadPile Lead Exchange does the rest. Jacob says, “This could be a game changer for Affiliate Marketing as we know it.”

 

About LeadPile:

Leadpile, the World’s Largest Exclusive Online Lead Marketplace/Lead Exchange, offers the Lead-Gen “Space” the Largest, centralized location for Buyers and Sellers of Exclusive Leads to engage in an exclusive  Lead Exchange, or Lead Marketplace. The Leadpile Marketplace allows the Originators of Leads, and the Lead Buyers themselves, to decide what price they are each willing to sell, and buy, their leads at, and the way in which the lead delivery will take place. Visit LeadPile at http:///www.leadpile.com , or visit the Lead Exchange Blog at http://www.leadpile.com/lead-exchange-blog.