Leadpile’s Blog

Canada is no longer an out of the way market that U.S companies do not want to do business with. Many of the hot Canadian companies are all coming together to try to sell themselves. These agencies are going to be traveling around the United States to show marketers that cities like Montreal and Quebec are the ideal new hot spot for market testing. Why is this? According to adage.com, “its language barrier prevents much outside media from seeping in, and vice versa — makes it an ideal place for U.S.-based marketers to experiment with new ideas and approaches before rolling them out to wider audiences.”
Several larger companies such as MasterCard and Mazda are way ahead of the game and have been utilizing Canada as a test market for several years now, both with great success. By testing in a smaller market with a smaller budget, marketers are able to see what works and what does not with out throwing their whole budget out the door. This also allows companies to try a more “out of the box” method.
LeadPile is a head of the game when it comes to working in Canada. Currently we are generating Canadian payday leads in Ontario. We are finding great success generating leads in Ontario and have plans to expand to some of the other Canadian markets.

Payday loans are something that we discuss a lot on this blog, and are happy to let our readers know that we are expanding our payday loan/cash advance market into Canada. There was a high enough demand to warrant Leadpile to venture into this fairly unsaturated market. We are proud to be able to help those in Canada get connected with those lenders that want to provide them with one of these short term loans. If you are already a Leadpile publisher, you can access this new offer in your seller account. If you are not currently a part of the Leadpile Marketplace, contact us immediately!!! We look forward to this great new market that we are now venturing into!

Payday loans get a bad name, but are a necessary option for many individuals. Recently there has been a lot of bad press about payday loans and the high interest rates that are associated with them, however not all is bad about these loans. Payday loans help many people in tough times, times when they have no other option or places to turn.

According to Online PR News , a recent study shows that people living in states that currently have banned payday loans, turn to more desperate measures having far worse long term effects on the individuals financial standing. Over drafting accounts and bouncing checks is not a better option.

The benefits that payday loans can bring are enormous, allowing people to get help in times of need. At LeadPile, we generate thousands of payday loan leads and match these leads up with payday loan companies able to help them get through what they are dealing with. Payday loans are an asset, and are necessary in today’s economy.

Till the season to be jolly….. Payday loan season has arrived. Networks, lenders and all those that are in the payday loan industry are fast approaching the busiest period of the year. The need for a payday loan becomes more and more in demand during the holidays, because people need to take out a quick short term loan to get things such as Christmas gifts.


Leadpile is proactively trying to keep up with the demand of the payday loan lead buyers/lenders, and the publishers that are requesting more resources to generate these leads. We are happy to introduce some pre pop sites (www.1500check.com AND www.uscashapproval.com) which makes the user experience much better when it comes to filling out the required information, and some new Microclick iForms for publishers to place on their websites. These are a great addition to the Microclick forms, ads, banners and landing sites we have available for our publishers.
Till the season to be jolly! Let’s talk payday loans!!!!

Going a day or two without hearing something on the news about our unemployment rate or consumers buried in credit, has not really happened lately. So it really was not a surprise for me to see MSNBC.com reporting that, in the month of September, there were almost 125,000 bankruptcy filings. This is one of the highest months ever, since the bankruptcy laws had changed back in 2005. We are all waiting to see if the housing market is really starting to become more stable, and this then could help us to see this bankruptcy filing statistic go down, not up. It’s like a domino effect, once the housing market truly becomes stable, more people will hopefully be keeping their jobs because our nation’s consumers will begin to feel okay to spend money to keep our businesses open.
Leadpile will continue to monitor the legal industry, and will continue to try and connect some of these consumers needing legal help. Sometimes it is not a matter of filing bankruptcy, but just a case where someone needs to be connected with someone that can give them some much needed advice. Leadpile is generating bankruptcy leads, and will continue to do this as long as there is a need for these consumers to get help online.

This week Google launched a test for the ‘Wave”, a new interface for communication that allows group discussions, email, instant messaging, picture and video editing and posting, blogging… there really is not much that this new communication tool does not do! A selected 100,000 people were invited by Google to use this new tool during it’s testing phase, and then to supply feedback and suggestions.
The Wave is set up in a real time format allowing conversations to transition from email to live conversation such as instant messaging. According to wave.google.com, the definition of a Wave is as follows:

• A wave is equal parts conversation and document. People can communicate and work together with richly formatted text, photos, videos, maps, and more.
• A Wave is shared. Any participant can reply anywhere in the message, edit the content and add participants at any point in the process. Then playback lets anyone rewind the wave to see who said what and when.
• A Wave is live. With live transmission as you type, participants on a Wave can have faster conversations, see edits and interact with extensions in real-time.

If the Wave is able to combine all of the forms of conversation that are currently available, how will this change an industry such as Lead Generation? Will this replace the need for topic specific forums, and blogs? If a demand for lead types is posted, and instantly a supplier is able to respond and make a connection and discuss in an open format for others to see, it could be a huge thing for brand recognition! Being able to edit content and rewind to see where posts are coming from, could be an asset when the need for “damage control” arises.
I have signed up to be on the list of hopefuls in the next rounds of invitations sent out, I can’t wait to get on this wave!

Leadpile is looking for more publishers to drive traffic to our car warranty offer. With recent changes to the car warranty industry, many are turning to the internet for leads of people looking to purchase a car warranty/auto service plan/vehicle protection plan. Leadpile realizes this, and has created custom banners and a landing site for our publishers to utilize. If this is something that you would be interested in doing, let us know!

One of the newest forms of advertising is mobile adverting/SMS marketing. Being that this form of lead generation is completely different, there has to be alternative ways to measure success. After looking into this further, Gigaom.com pointed out some valid points on how mobile advertisers can effectively track stats.

Reach

Mobile enables a closed loop functionality like no other medium. Transactions are essentially a measure of the “true” ROA. We need to measure how a campaign impacts a company’s bottom line. If the campaign doesn’t move the needle over time, it didn’t really work, but we won’t know whether or not it has without measuring.

Leadpile has seen some successful publishers generating quality leads through mobile advertising, however after reviewing some of these point, maybe there are some enhancements Leadpile and other networks need to look at implementing. How big will mobile advertising get?

In an effort to connect those that have some leads to sell, those looking to purchase leads, and those working in the lead generation business, Leadpile has rolled out it’s own Classifieds Section. So are you someone who is looking to sell a large list? The Leadpile classifieds section will be the place for you to try and sell that list to someone who is in need of it. Or you could be a company that is looking for a unique lead type, and we might be the perfect place for you to post that ad to get those leads. It’s free to sign up!

GOT LEADS?
NEED LEADS?

When someone needs some quick cash, most think of getting a payday loan because it is quick and no credit check is required. However, in recent years, credit unions have tried to come up with an alternative to a payday loan, but some seem to be similar in many aspects. Does this mean that our nation’s credit unions will be getting put under a microscope like most payday lenders? The unfortunate thing is that many of these consumers are needing “emergency” money, so places like credit unions are trying to jump in and help out their customers with creating these short term loans. There is certainly a need, or credit unions would not look at creating their own version of a payday loan, but really what is the difference? Is there some way all lenders can come together to create one “short term emergency loan” that can help our nations consumers get out of trouble? Leadpile hopes so, because we really want to continue to be able to generate leads of those that are looking to be connected with someone that can help them. Sounds like the credit unions and the payday lenders have a common goal >> help consumers! Right?

Leadpile has rolled out a new offer for the payday loan lead type, and we are looking for more traffic!
We are looking for traffic to Green-paydayloan.com through PPC, email marketing, banner or social networking. The top payout is currently at $73.60. If you are a Leadpile publisher and looking to drive traffic to the offer, you can locate the text link in your seller account under the “offers” tab. If by chance Leadpile is not already working with you, we would like to see you join our marketplace and generate payday loan leads as a Leadpile seller/publisher!
As we all know, a lot of consumers are looking for help in their temporary setbacks, so a payday loan is a lot of the time that in-between money that is going to help them in their current situation.

Some very interesting information regarding women and what they prefer. Bizreport.com study finds that women of different age ranges are either on their PCs or their mobile phones more so than the other. This information is very important for Leadpile publishers because knowing your demographics and how to create sites effectively, will ultimately make or break your success with marketing. The study finds that women under the age of 25 tend to be more on their mobile phones, versus on the PC. Whereas women over the age of 40 tend to be more on their PCs. This means that mobile content types of sites should really be geared towards the younger age women, where the web based sites should really target the older women. If these two groups of women are spending their time on one or the other, really how does this affect publishers wanting to generate leads?
This really points out a few different things to pay attention to if you want to effectively market to women. If you are looking for various sources of advertising you might tend to be more effective with younger women if you are using things such as social networking, SMS marketing or Google Adsense on mobile applications. Your target audience would be younger and you would want to choose lead types that would work well with this demographic. However, if you are wanting to target a product/service to older women utilizing the traditional web would be the way to go.
This study really makes sense in the fact that the younger and younger generation will adapt to what is the most up to date technology, where older women are more comfortable in the PC world that they were brought up in. My guess would be if this study had included women over the age of 60, that they would tend to not have much involvement on the internet, and other sources of advertising would work better with them. Understanding what is going on with different demographics is very important as a publisher, because if you are not marketing effectively you waste time and advertising dollars. Studies such as this one is something to pay attention to and really try and understand, so we all can become effective in marketing our products and services to the right target market.