Leadpile’s Blog

It is official…. Leadpile has teamed up with Payday loan lenders to help deliver real time, qualified, payday loan customers to their institutions. In an effort to try and connect as many people as we can with the payday loan lenders, we have rolled out the “NEW” payday loan live transfers.
Business rules/filters we will capture before transferring the payday loan customer:

1. State the customer lives in.
2. Do they have a checking or savings account, if so which one?
3. How many outstanding payday loan(s) does the customer have?
4. Other filters such as the consumer’s income, do they have direct deposit, or employed by military and more!

If you are a payday lender and looking for unique consumers transferred to you, simply contact us and we will help you connect with those consumers that are needing a payday loan.

Just when we thought the auto industry was headed in the right direction, a recall happens with Toyota…. then another recall.. then another recall with Honda. I don’t know about you but this is scary for the auto (finance) industry that we very much work in. Going to a dealership was like going to a ghost town, and then things finally started getting better. This shake up with Toyota, and now Honda, could not have come at a worse time. The struggling auto industry was finally heading in the right direction, and then this all happens. The ironic thing about the recent recalls is the fact that the two companies now in the news were the ones that stayed out of the negative lime-light in the last few years. Kudos I guess to our nation’s automakers for already having gone through the “bad” part of the auto industry hiccups, but gosh when is the auto industry going to get a break? Let’s all keep our fingers crossed that the auto industry keeps moving forward, not backwards!

The auto makers have been in the news lately with the Toyota recall, and now some positive news from Ford. A couple negative years of profits seems to have come to an end with Ford Motor Company. MSNBC is reporting that Ford actually had a profit of 2.9billion dollars for 2009. That’s HUGE for an industry that has had so many struggles. Ford avoided bankruptcy, unlike it’s US competitors, so how did they squeeze out a profit for 2009? It seems that the Ford Credit division helped the overall bottom line.
One thing I hope continues to move in the right direction, and that is people continue to still look to purchase cars… and more importantly they go online!

As of January 1st 2010, a new payday lending law was imposed in Washington. “The new law limits the size of a payday loan to 30 percent of a person’s monthly income, or $700, whichever is less. It also bars people from having multiple loans from different lenders, limits the number of loans a person can take out to eight per 12 months, and sets up a database to track the number of loans taken out by people.” This will be something that lenders will now have to pay attention to.
Leadpile will be watching the status of Washington and payday loans, because we work with publishers nationwide, and we will be interested in any legal changes that happen in this particular state.

Believe it or not Wi-Fi is going to be available in cars in the near future (2010 to be exact). Many of us need to go to coffee shops or other public places that allow us the convenience of getting internet access, however it seems that Ford cars are going to be starting to install WI-FI capabilities in next years models. This will be possible with the SYNC system who is partnering up with Microsoft. Consumers will then be able to utilize their laptops in their cars wherever they want!
The advancement of technology is so amazing. Not only can people use their cell phones to access the internet, now they are going to be able to sit in their cars and be on an actual laptop when needed. So will something like this maybe impact the lead generation world, where more people can potentially fill out online forms such as Leadpile’s Microclick form on a website? I think so!

Recent news with Leadpile and the payday loan industry was that we entered the Canadian cash advance space, and now we are excited to announce we are now going to be working with Canadian auto finance leads. Just like the US auto industry, this appears to be the time when the Canadian auto finance industry starts taking a turn for the better. People need cars whether they are in Canada or the US, and we are looking to match them with dealers.
We are seeking new publishers to generate this lead type and also additional buyers that are working in Canadian auto leads. If this is something that you are looking at doing, please contact us!!!

It seems new payday lending laws will be taking effect in January in the state of Washington. The new laws will limit the maximum loan amount to $700, or 30% of the consumer’s monthly gross income, whichever is less. There is going to also be a limit on the number of loans a consumer can take out to 8 loans in a 12 month period of time. One other stipulation implemented in this new law is that anyone who is in default on another loan, or still paying back a loan, can not take out a new payday loan starting in January.
My question is…. will these new regulations limit the number of leads that payday lenders purchase in this state, or will they still be interested in extending loans to consumers in the state of Washington? My guess is they will still very much be interested in obtaining payday loan leads from Leadpile and other lead providers in the state of Washington. Consumers need these short term loans and payday lenders should still be the ones providing them to the consumers.

Canada is no longer an out of the way market that U.S companies do not want to do business with. Many of the hot Canadian companies are all coming together to try to sell themselves. These agencies are going to be traveling around the United States to show marketers that cities like Montreal and Quebec are the ideal new hot spot for market testing. Why is this? According to adage.com, “its language barrier prevents much outside media from seeping in, and vice versa — makes it an ideal place for U.S.-based marketers to experiment with new ideas and approaches before rolling them out to wider audiences.”
Several larger companies such as MasterCard and Mazda are way ahead of the game and have been utilizing Canada as a test market for several years now, both with great success. By testing in a smaller market with a smaller budget, marketers are able to see what works and what does not with out throwing their whole budget out the door. This also allows companies to try a more “out of the box” method.
LeadPile is a head of the game when it comes to working in Canada. Currently we are generating Canadian payday leads in Ontario. We are finding great success generating leads in Ontario and have plans to expand to some of the other Canadian markets.

Payday loans are something that we discuss a lot on this blog, and are happy to let our readers know that we are expanding our payday loan/cash advance market into Canada. There was a high enough demand to warrant Leadpile to venture into this fairly unsaturated market. We are proud to be able to help those in Canada get connected with those lenders that want to provide them with one of these short term loans. If you are already a Leadpile publisher, you can access this new offer in your seller account. If you are not currently a part of the Leadpile Marketplace, contact us immediately!!! We look forward to this great new market that we are now venturing into!

Payday loans get a bad name, but are a necessary option for many individuals. Recently there has been a lot of bad press about payday loans and the high interest rates that are associated with them, however not all is bad about these loans. Payday loans help many people in tough times, times when they have no other option or places to turn.

According to Online PR News , a recent study shows that people living in states that currently have banned payday loans, turn to more desperate measures having far worse long term effects on the individuals financial standing. Over drafting accounts and bouncing checks is not a better option.

The benefits that payday loans can bring are enormous, allowing people to get help in times of need. At LeadPile, we generate thousands of payday loan leads and match these leads up with payday loan companies able to help them get through what they are dealing with. Payday loans are an asset, and are necessary in today’s economy.

Till the season to be jolly….. Payday loan season has arrived. Networks, lenders and all those that are in the payday loan industry are fast approaching the busiest period of the year. The need for a payday loan becomes more and more in demand during the holidays, because people need to take out a quick short term loan to get things such as Christmas gifts.


Leadpile is proactively trying to keep up with the demand of the payday loan lead buyers/lenders, and the publishers that are requesting more resources to generate these leads. We are happy to introduce some pre pop sites (www.1500check.com AND www.uscashapproval.com) which makes the user experience much better when it comes to filling out the required information, and some new Microclick iForms for publishers to place on their websites. These are a great addition to the Microclick forms, ads, banners and landing sites we have available for our publishers.
Till the season to be jolly! Let’s talk payday loans!!!!

Going a day or two without hearing something on the news about our unemployment rate or consumers buried in credit, has not really happened lately. So it really was not a surprise for me to see MSNBC.com reporting that, in the month of September, there were almost 125,000 bankruptcy filings. This is one of the highest months ever, since the bankruptcy laws had changed back in 2005. We are all waiting to see if the housing market is really starting to become more stable, and this then could help us to see this bankruptcy filing statistic go down, not up. It’s like a domino effect, once the housing market truly becomes stable, more people will hopefully be keeping their jobs because our nation’s consumers will begin to feel okay to spend money to keep our businesses open.
Leadpile will continue to monitor the legal industry, and will continue to try and connect some of these consumers needing legal help. Sometimes it is not a matter of filing bankruptcy, but just a case where someone needs to be connected with someone that can give them some much needed advice. Leadpile is generating bankruptcy leads, and will continue to do this as long as there is a need for these consumers to get help online.