Leadpile's Blog» leads

Learn How an Industry Leader Generates Quality Leads

Marketing — Tue, 11 Oct 2011 13:04:13 +0000

Sam Valenzuela, President of LeadPile

The demand to generate quality leads is a constant challenge for marketers. While 74% of marketers see generating high quality leads as their number one business challenge, LeadPile offers their customers just that–the highest quality leads. LeadPile is the premier online exclusive lead generation marketplace, and their commitment to quality and trust has earned them the title of one of the fastest growing companies in America.

LeadPile was created after recognizing a number of unfulfilled lead gen needs in the B2B sector, including the challenge of generating quality leads. By building their marketplace around balancing the needs of both lead buyers and sellers, LeadPile has grown into the largest online exclusive lead marketplace in the industry. Inc. Magazine has now ranked LeadPile as one of the fastest growing companies for a third consecutive year.

Currently lead gen is a top priority for 60% of marketers, which makes finding quality leads increasingly important. “Providing quality leads for our customers sits at the core of our vision,” said Sam Valenzuela, President of LeadPile. “A key ongoing objective is to develop processes that strengthen the quality of leads to bring real economic value to our clients.”

The future of lead quality lies within increasingly sophisticated segmentation, targeting and conversions. LeadPile stands at the forefront of the lead gen industry by adapting marketplace features to meet changing market demands. Ultimately, it is the forward thinking approach to lead gen challenges that will continue to advance LeadPile as a leader in the industry.

ABOUT LEADPILE

LeadPile is the premier online lead marketplace for the B2B sector. LeadPile offers quality leads to buyers and sellers on a secure and centralized platform. Since 2009, Inc. Magazine has ranked LeadPile as one of the fastest growing companies in America. For more information about LeadPile, please visit LeadPile.com.

Twitter Increases Returns On Email Marketing?

Monica Vo — Fri, 25 Jun 2010 21:40:12 +0000

A recent study indicated that the use of at least three social media options in email marketing campaigns lead to a 55% higher click-through rate. The interesting thing is that only about half of email marketers are adding some sort of social element to their email campaigns.

The real ROI comes in the shared messages of these type of campaigns. Messages that included a sharing option generated 30% higher click-throughs than emails without the social sharing links. Three or more generated 55% higher click-throughs. Twitter alone showed a 40% higher CTR than without a sharing link. Twitter appears to be the most popular option at 67.2% of all social emails with Facebook coming in a close second at 62.7%.

Think about it, you send an email to a million users in your email list. If 55% of the users that click through your message and share it with their 130+ friends on Facebook or followers on Twitter, imagine how much ROI you are getting on that email campaign without any additional cost! Folks, time to start A/B testing!

Businesses, Social Media and Leads

Mari Woods Holt — Thu, 24 Jun 2010 14:53:34 +0000

Many companies use social media to generate more clients (consumers), however b2b companies are seeing that there might be some benefits with social media. Tweeting and posting status updates is a way of life with most consumers these days, however actual businesses online and “tweeting” is not necessarily as popular. Some are looking at maybe incorporating social media as a way to generate potential leads for their business. That being getting more consumers to their business or even trying to attract other businesses to their services. Companies like Dell target consumers, but now are looking at using social media to attract other businesses to utilize their products and services. This is something that many would not consider in previous years, however many are seeing that there could be some opportunity with social media. DMNews is reporting that places such as Twitter, Facebook and LinkedIn can also be a source for business to generate leads. So I guess if you are a business looking for more clients you might want to look at setting up accounts with Twitter, Facebook and LinkedIn soon, rather than later!

Leadpile is working with some b2b lead types and believes that there are ways that businesses can also look to the internet as a source of leads.

Education Opportunities For Wal-Mart Employees

Natasha Aronov — Fri, 04 Jun 2010 15:11:26 +0000

There may be more to working at Wal-Mart than welcoming guests with a smile and rolling down the prices!

According to msnbc.com employees at Wal-Mart may now be eligible to receive college credit for their in-store training and get a tuition discount towards a college degree. Wal-Mart has also committed to $50 million in assistance over a 3 year span to help it’s employees pay for books and tuition above the reduced rate at American Public university, an online school. American Public University has over 700,000 students, offers more than 100 certificate and degree programs. Wal-Mart also offers scholarships through its foundation and offers assistance to workers seeking GEDs. Executives believe that the link with the school will help workers land better jobs both inside and outside the Wal-Mart company.

LeadPile has recently started generating leads in the Online Education vertical!…We have some great affiliates that we are teamed up with to deliver the highest quality leads available! Interested in generating leads? Have a demand for leads? Reach out to a LeadPile team member!

LeadPile Twitter Page: http://twitter.com/Leadpile

LeadPile Facebook Page: http://www.facebook.com/home.php?#!/profile.php?id=524373532&ref=ts

Update: WI Governor Signs Payday Loan Bill

Mari Woods Holt — Wed, 19 May 2010 14:57:54 +0000

Payday loan lenders are not going to be happy with the Wisconsin governor because of a recent bill he just passed. Unfortunately, this governor felt the need to pass a payday loan bill that will put tighter restrictions on the payday loan industry. In addition, he even threw something in the bill that is also going to put restrictions on the auto title loan industry too.
Each of these states putting more and more regulations on payday loans is going to leave consumers with no resources to help them. Where are consumers going to go now, in order to get help with small unexpected bills that come up?

Tips For Managing Your Credit…

Natasha Aronov — Mon, 26 Apr 2010 15:27:19 +0000

Are you managing and in control of your credit? Checking your credit report is the first step in the right direction and helps you understand your credit history and current standing – it is also a good idea to watch and make sure nothing out of the ordinary pops up that you were not aware of.

According to Adam Levin, the chairman and co-founder of Credit.com there are five ways for better managing your credit:

1. Only use a fraction of your available credit
2. Use online banking tools to keep a close eye on your accounts
3. Open credit card mail and read the fine details
4. Manage your credit portfolio like an investment portfolio
5. Remember that credit seeps into every layer of your life

To read in detail about each of these tips:

http://www.msnbc.msn.com/id/36654400/ns/business-consumer_news/page/2/

To receive a free yearly credit report visit AnnualCreditReport.com.

LeadPile generates credit repair leads, matching consumers in need of help with companies who specialize in helping to repair poor credit.

Leadpile & Live Transfer Payday Loan Leads

Mari Woods Holt — Thu, 04 Mar 2010 05:17:30 +0000

It is official…. Leadpile has teamed up with Payday loan lenders to help deliver real time, qualified, payday loan customers to their institutions. In an effort to try and connect as many people as we can with the payday loan lenders, we have rolled out the “NEW” payday loan live transfers.
Business rules/filters we will capture before transferring the payday loan customer:

1. State the customer lives in.
2. Do they have a checking or savings account, if so which one?
3. How many outstanding payday loan(s) does the customer have?
4. Other filters such as the consumer’s income, do they have direct deposit, or employed by military and more!

If you are a payday lender and looking for unique consumers transferred to you, simply contact us and we will help you connect with those consumers that are needing a payday loan.

Will Toyota & Honda Recalls Impact Booming Auto Industry?

Mari Woods Holt — Thu, 11 Feb 2010 03:31:05 +0000

Just when we thought the auto industry was headed in the right direction, a recall happens with Toyota…. then another recall.. then another recall with Honda. I don’t know about you but this is scary for the auto (finance) industry that we very much work in. Going to a dealership was like going to a ghost town, and then things finally started getting better. This shake up with Toyota, and now Honda, could not have come at a worse time. The struggling auto industry was finally heading in the right direction, and then this all happens. The ironic thing about the recent recalls is the fact that the two companies now in the news were the ones that stayed out of the negative lime-light in the last few years. Kudos I guess to our nation’s automakers for already having gone through the “bad” part of the auto industry hiccups, but gosh when is the auto industry going to get a break? Let’s all keep our fingers crossed that the auto industry keeps moving forward, not backwards!

Positive News For Auto Industry: Ford Has Profits

Mari Woods Holt — Mon, 01 Feb 2010 04:25:30 +0000

The auto makers have been in the news lately with the Toyota recall, and now some positive news from Ford. A couple negative years of profits seems to have come to an end with Ford Motor Company. MSNBC is reporting that Ford actually had a profit of 2.9billion dollars for 2009. That’s HUGE for an industry that has had so many struggles. Ford avoided bankruptcy, unlike it’s US competitors, so how did they squeeze out a profit for 2009? It seems that the Ford Credit division helped the overall bottom line.
One thing I hope continues to move in the right direction, and that is people continue to still look to purchase cars… and more importantly they go online!

New Payday Lending Laws In Washington

Mari Woods Holt — Tue, 05 Jan 2010 04:11:25 +0000

As of January 1st 2010, a new payday lending law was imposed in Washington. “The new law limits the size of a payday loan to 30 percent of a person’s monthly income, or $700, whichever is less. It also bars people from having multiple loans from different lenders, limits the number of loans a person can take out to eight per 12 months, and sets up a database to track the number of loans taken out by people.” This will be something that lenders will now have to pay attention to.
Leadpile will be watching the status of Washington and payday loans, because we work with publishers nationwide, and we will be interested in any legal changes that happen in this particular state.