Some very interesting information regarding women and what they prefer. Bizreport.com study finds that women of different age ranges are either on their PCs or their mobile phones more so than the other. This information is very important for Leadpile publishers because knowing your demographics and how to create sites effectively, will ultimately make or break your success with marketing. The study finds that women under the age of 25 tend to be more on their mobile phones, versus on the PC. Whereas women over the age of 40 tend to be more on their PCs. This means that mobile content types of sites should really be geared towards the younger age women, where the web based sites should really target the older women. If these two groups of women are spending their time on one or the other, really how does this affect publishers wanting to generate leads?
This really points out a few different things to pay attention to if you want to effectively market to women. If you are looking for various sources of advertising you might tend to be more effective with younger women if you are using things such as social networking, SMS marketing or Google Adsense on mobile applications. Your target audience would be younger and you would want to choose lead types that would work well with this demographic. However, if you are wanting to target a product/service to older women utilizing the traditional web would be the way to go.
This study really makes sense in the fact that the younger and younger generation will adapt to what is the most up to date technology, where older women are more comfortable in the PC world that they were brought up in. My guess would be if this study had included women over the age of 60, that they would tend to not have much involvement on the internet, and other sources of advertising would work better with them. Understanding what is going on with different demographics is very important as a publisher, because if you are not marketing effectively you waste time and advertising dollars. Studies such as this one is something to pay attention to and really try and understand, so we all can become effective in marketing our products and services to the right target market.

Phoenix June 30th, 2009 — LeadPile, The World’s Largest Online Exclusive Lead Exchange announced today record results for its MicroClick Form (http://www.microclick.com) in June, 2009. LeadPile reports a record number of Lead Verticals being served by its MicroClick Form with Lead Sellers producing leads in 61 different verticals in the month of June. This makes the LeadPile MicroClick Form the most widely used Multi Vertical Lead Generation Form in the lead Marketplace and Lead Exchange Industry.

LeadPile’s Centralized Online Exclusive Lead Marketplace supports thousands of affiliates that use the exchange to sell to suitable lead buyers. By using the LeadPile MicroClick Form, Affiliates can focus on driving traffic to their pages and not on managing lead buyer relationships. Over 90% of LeadPile’s active affiliates are currently using the MicroClick form, offloading the responsibility for lead collection, management, technology infrastructure, and quality control to LeadPile.

Astoundingly, LeadPile’s MicroClick form has been used to produce leads as diversified as Tax Debt Relief, Home Improvements, Business Loans, Health Insurance, Equipment Leasing, Credit Card Processing, Cash For Gold and more.

Andrew Jacob, CEO of LeadPile says, “The LeadPile MicroClick Form allows us to handle leads across multiple verticals, including payday, starter credit, debt consolidation, credit repair, bankruptcy, auto financing, and homeowner. While the majority of leads currently being exchanged in the  Marketplace are in the Financial sector, the fact that Lead Sellers are using the MicroClick form to produce leads in over 60 verticals is very rewarding for our team.

Jacob adds, “I would like to personally thank our existing Lead Buyers and Leads Sellers for their business, and it is our promise to everything we possible can to help them in their efforts by continuing to provide the type of technology infrastructure and transparency that they have come to both expect, and deserve, from LeadPile.

To read more, please visit http://www.LeadPile.com/

There are not many people these days that have not had some sort of interest in going back to school.  Online degree/online education is a very important subject consumers tend to research online.  Leadpile Lead Exchange realizes this, therefore we have rolled out some banners and a landing site for our publishers to use as a way to connect future students with educators.

Those looking to further their education have some common questions, and they tend to look for these answers on the internet.  Questions such as:

*  How long will it take for me to finish?

*  How much time do I need to dedicate to this schooling?

*  What type of degree program should I do?

*  How much does it cost to do online education?

*  Where do I get connected with people to get information?

Knowing these questions are being asked, Leadpile is trying to connect those interested people with some of the answers.  If you are a publisher interested in connecting this very important group of people, with those that can answer their questions, please contact us.

www.fastonlinedegrees.com is a site our publishers can drive traffic to, or utilize our Leadpile Microclick forms and banners.  Congratulations to all those looking to pursue their education!

Companies working with consumers to modify their mortgages has been going on for almost a year now. However, Ocwen Financial Corp (a servicer of sub-prime mortgage) is one of the first mortgage servicers to begin modifying mortgages under the U.S. Department of Treasury’s Home Affordable Modification Program. The new government program was rolled out in an effort to help mortgage holders who are potentially going to fall behind on their mortgages.
According to Business Journal,”For a loan modification, lenders would have to reduce the mortgage payments to no more than 38 percent of the borrower’s income. The Treasury Department would share the cost for lenders to cut that debt-to-income ratio to 31 percent.
Loans could be extended to up to 40 years. Those lenders who do participate would have to modify all loans, not just the worst ones. Loans originated before Jan. 1 are eligible for the program, which runs through 2012. Homeowners who have an unpaid principal balance of as much as $729,750 can participate. There are also incentives for firms such as Ocwen (NYSE: OCN) that service these loans.
They will receive an upfront fee of $1,000 for each eligible modification meeting guidelines established created by the initiative. They will also receive “pay for success” monthly fees – as long as the borrower stays current on the loan – of up to $1,000 a year for three years.”
Leadpile Lead Exchange has seen the loan modification lead type go through periods of high demand to not much demand. Maybe this lead type has some more life in itself in our marketplace. There still seems to be consumers that will want to be a part of this new government plan. We shall see…..

In recent conversations with many of my affiliates, the conversations about the economy and the housing market have been very popular. The housing market as we all know has impacted those around us in a very dramatic way. There are short sales, foreclosures, and home sale conversations going on with those on the internet, and with those in our every day lives. If you are one that is in the market to buy a house, this is certainly the time to do that. However, knowing what a short sale , foreclosure and FSBO (for sale by owner) are is very important. To help with finding homes to purchase AND becoming educated on these terms, there is a list of websites that Hitwise.com considers the highest ranked real estate websites ending the week of 3/21/2009:

1. Realtor.com
2. Yahoo! Real Estate
3. Zillow
4. ZipRealty
5. RE/MAX Real Estate
6. US Department of Housing and Urban Development
7. Rent.com
8. Homegain
9. Trulia.com
10. ServiceMagic
11. Homes.com
12. Apartments.com
13. Century 21 Real Estate
14. Foreclosure Store
15. Foreclosure.com
16. Reply!
17. RealtyTrac
18. Coldwell Banker Real Estate
19. RealEstate.com
20. MyNewPlace

Leadpile Lead Exchange is always looking for new partnerships with websites such as these, and any other websites that are looking to be monetized. However, we are also looking for those sites that are great resources for consumers to learn information from, such as the ones listed above. Being educated on a large transaction, such as buying a home, is key to making that transaction that much more successful. These listed websites can certainly help with accomplishing that, so you might want to take a look!

The social networking site Twitter has become very popular, and sometimes obsessive, way of life for a lot of people. Businesses are also utilizing Twitter as a way of getting their names out there, and selling promotional ideas and products.  These business are trying to cash in on the free advertising they get using Twitter.  However, knowing this is happening, one of Twitter’s co-founders is in the midst of creating a “twitter-like” fee-based service. This service will be potentially be an account a business could create which will have more features geared toward a business. There is no estimated time that this “new” Twitter will roll out, however I know a lot of businesses will want to be a part of it.  According to the Wall Street Journal, “Twitter will get a cut of one outside business that sprang up this week, a Web site called ExecTweets. The site, launched by online advertising network Federated Media, displays tweets from business executives.” Those that don’t know what a “tweet” is, it is a 140 character message stating your status.  You can have people follow you or you can follow others to know their current status.
Join the Revolution…. Follow Leadpile Lead Exchange on Twitter!

Got Gold?????

Unless you have been in a cave, you would know that the price of gold is on the rise.  Right now, the price per ounce of gold is pushing above $1000!  The price of gold has appreciated greatly during this economic downturn.  According to Time.com, “The supply of gold is also a factor in pricing. Many investors holding gold reserves have faced losses in their other assets, which would have led them to sell their gold. Ordinary people, too, have motive to sell their gold jewelry during a recession, which should increase the supply of gold on the open market and impede a price hike.”
Leadpile Lead Exchange has certainly recognized this increased demand in gold. Getting cash for your gold is hot in the affiliate marketing world, and on our televisions. I don’t think I can go an hour or two without seeing some sort of cash for gold commercial on t.v. Knowing this, Leadpile has created an offer, and is always looking for traffic to it (nationalgoldcenter.com). We have advertisers wanting more and more leads in this arena, and if you have a desire to jump on this band wagon, let us know.

The longer the internet has been around, the more people become “internet savvy” with finding exactly what it is they are looking for.  According to DMNews, generally consumers would conduct searches with one, two or three words. However, queries with four to eight words are becoming more and more popular. Consumers are getting smarter on knowing they would want a more specific search result, therefore entering in more words is providing them more specific results to choose from. In previous years, consumers would enter in a brand they were looking for and then have to navigate through the site for the information they were looking for. Because of this, experts state that brands need to have some sort of way to extract that traffic by having things such as a frequently asked questions (FAQ) page and blogs. This would allow that brand’s site still to come up in the consumer’s search results. Leadpile Lead Exchange also understands this, therefore we are always looking for ways to optimize the traffic of those that are looking to purchase or sell internet leads. How is your site? Are you optimizing it effectively to get the most out of the search engines traffic?

CSOs also known as Credit Service Organizations are unregulated companies that are now doing payday loans and other short term loans like auto title loans. It seems that with some recent payday loan regulations, there have been some that have been able to avoid the regulations because they are a CSO.  Credit service organizations offer payday loans and other short term type of loans without any limitations on fees they are charging the consumers.  However, they were initially created to help register our credit repair companies, not necessarily be a payday lender.  According to the dallasnews.com, “CSOs in Texas were originally established to control credit repair businesses; however, in the past few years, small-dollar lenders are operating as CSOs under a statutory loophole that allows them to obtain “an extension of consumer credit” for borrowers.”
Leadpile Lead Exchange works with all sorts of payday loan leads. These are all consumers that are looking for a short term fix to a temporary problem. Based on this article, CSOs are the ones that are doing some of the lending, not necessarily payday loan lenders per say.  Bottom line:  as a consumer understand any loan you ever take out and the fees associated with it.

An updated report has been rolled out protecting the privacy of consumers online.  Behavioral targeting is something a lot of website owners, search engines and other online advertisers do to determine certain information about consumers online activities.  This report was originally rolled out in November 2007, however there was a need to make some updates to the report.

One of the changes made allows websites owners to utilize consumers information for their own website marketing, however they can not share the consumer’s personal information for other gain.  According to DMNews, the report also discusses the potential benefits of behavioral advertising to consumers, such as the free online content that advertising tends to support, as well as the benefits of personalization.” So there is maybe some benefits to behavioral advertising?
The bottom line with this revised report is that the FTC is trying to make sure that consumers are protected while searching online. However, at this point the “leash” is very loose, and it appears the FTC is trying to let the online advertising industry handle this on their own. Furthermore, I am sure there will be some sort of intervention if consumer’s personal information continues to be violated.
Leadpile Lead Exchange believes in protecting consumers information in a way that those that are not supposed to have the consumers personal information do not. We generate thousands of leads per day, and are adamant on making sure we protect each and every one of those consumer’s private information.

Every time you check out at a retail store, do you recognize the statement, “would you like to save 10% on today’s purchase?”

You are getting asked this at all your favorite retails stores, because they are looking to have you open a new store credit card.  This is something that is enticing you to potentially save some money on that current purchase.  Who doesn’t want to save money, so many consumers choose to accept the offer.  However, do you know when you answer “yes”, that is giving that company to pull your credit and potentially affecting your credit score?

Any time anyone applies for new credit it affects your credit and it also affects your overall outstanding bills you are now going to have to pay.  Are these things that you think of when making that split second decision to say, “yes I would like to save 10% with that new credit card?”  According to bankrate.com, there are some pros and cons to retail credit cards.

Pros
• Promotions, discounts and other perks.
• Helps build credit history.

Cons
• High interest rates.
• Low credit limits.
• Lowers your credit score.
• Another spending temptation.

Once consumers have these sorts of credit cards and all other types of credit cards, it creates a potential financial hardship if there is a life changing event (ie- job loss, pay reduction, loss of spouse etc) that could put a consumer in a tough situation. Debt consolidation and debt settlement companies are great services to look into if you are buried in the debt. Leadpile Lead Exchange works a lot with these lead types, and I have to say in recent months there has been a lot more activity in those verticals. This tells me that too many people said “yes I would like to save 10% on this purchase”. Think before getting that next new credit card!

There are some new enhancements rolling out by Google. According to Reuters, Google has launched a software to track mobile users, and also new features to their Gmail email service.  This new mobile software allows cell phone users and other wireless devices to automatically share their whereabouts with family and friends.  Google recognizes there is some security issues potentially, so this is something that Google users can control who sees where they are etc.  This sounds like maybe a good idea for parents…. ?

The other news rolled out by Google are some features with the Gmail email service.  Google is always looking to continue to grow it’s Gmail email users, so implementing these new features will attract more users.  For instance, one feature will make a user solve a math problem before sending an email, giving them time to rethink and confirm they want to send the email.  Google says some people send emails accidently out of anger, frustration or just by mistake.  Another feature implemented was an alert to users who forget to upload attachments.  How many times do you mean to include an attachment and then forgot to include it?  Google realizes this and is trying to prevent that from happening.

These new features can only potentially add to the success of Leadpile Lead Exchange and other lead generation/affiliate marketing companies.  New technology only means more ability for consumers to be captured online for services and products they are looking for.