Leadpile’s Blog

Canada is no longer an out of the way market that U.S companies do not want to do business with. Many of the hot Canadian companies are all coming together to try to sell themselves. These agencies are going to be traveling around the United States to show marketers that cities like Montreal and Quebec are the ideal new hot spot for market testing. Why is this? According to adage.com, “its language barrier prevents much outside media from seeping in, and vice versa — makes it an ideal place for U.S.-based marketers to experiment with new ideas and approaches before rolling them out to wider audiences.”
Several larger companies such as MasterCard and Mazda are way ahead of the game and have been utilizing Canada as a test market for several years now, both with great success. By testing in a smaller market with a smaller budget, marketers are able to see what works and what does not with out throwing their whole budget out the door. This also allows companies to try a more “out of the box” method.
LeadPile is a head of the game when it comes to working in Canada. Currently we are generating Canadian payday leads in Ontario. We are finding great success generating leads in Ontario and have plans to expand to some of the other Canadian markets.

While the record labels are struggling to bring in revenue, social networking sites are where many companies are turning to help save them. According to Business Week, “The record industry has been hammered in recent years by online piracy and a dearth of mega-hits, with sales sliding steadily since their peak of $14.6 billion in 1999. As CDs sales have dropped, the labels have tried repeatedly to develop digital strategies to make up the difference, and they’ve all come up short. Last year was the industry’s worst yet in terms of revenue losses. The total value of digital and traditional sales dropped 12% in 2007, to $10.4 billion, compared with a 4.4% slide the year before, according to the Recording Industry Association of America (RIAA).”
Record labels are looking to utilize the internet to help this struggling industry, and why not partner up with social networking? Will MySpace Music be able to handle such a large partnership? They certainly have the audience for the record companies, but will it be used effectively? I guess we will all see how successful this partnership is, and if it works I am sure the rest of the record labels will be looking at social networking to increase sales.
Leadpile Lead Exchange works in affiliate marketing, and this sounds like another form of affiliate marketing that could also work effectively.