The quality of leads in a lead exchange is one of the most important factors in making the exchange work. Leadpile Lead Exchange currently allows 48 hours for a lead buyer to return a lead for bad contact information. Our quality control department is there to provide feedback from the leads being returned to the business development department. If there is any sort of consistency with bad quality, the issue will be addressed individually with the lead seller/publisher.
However, how does a lead company potentially deal with lead quality if they do not allow returns?
According to the Leadcritic, Lower My Bills has not allowed leads to be returned for some time. However, they incorporate an expected return rate into the cost of the leads. Do you think this is as affective as companies allowing returns?
Each lead company is different on the time frame they allow leads to be returned, and that is another question to address. What is a fair amount of time to allow a lead buyer to return a lead? Is it maybe simplified to do things the LMB way, and just incorporate the cost of potential lead returns into the cost of the leads?
Leadpile Lead Exchange believes that hearing the feedback of the buyers – good and bad – is crucial for us to make this marketplace work effectively. If we do not get feedback from our lead buyers, we don’t know how to fix a “problem” that we might have. We LOVE feedback… good and bad!

On a previous post I spoke about Lower My Bills (LMB) and some changes they were going through. However, I think I am seeing some changes going on again. Looking around on the net I saw some of those “dancing” people, yet the advertisement were about AUTO INSURANCE? Yeah, auto insurance! The ad was a LMB advertisement about lowering your auto insurance rates. So, is LMB RE-focusing on other industries besides JUST refinance? If you take a look at their website it talks about all sorts of lead types, however I guess we usually all know them for mortgage, NOT insurance. Maybe something new is in the works?

According to RUMORY.com, some companies could be experiencing some potential changes to adjust with the declining economy. Tough times right now for just about any industry. I will say Leadpile Lead Exchange is fortunately thriving while others are going through some tough times.
Will all the major online lead generation companies survive, and if they do what will their main focus for lead gen be in?