The Hill.com states there are new limits that will be presented for the first time at a House Financial Services subcommittee hearing today.  These lobbyists are getting ready to put their gloves on to prevent stringent federal regulations. The article goes on to say, “The Community Financial Services Association of America, the industry’s main trade association in Washington, is planning to raise more than $1 million from its 14,000 store members for a lobbying campaign this year. The industry expects to have 11 lobbyists working the issue in the Capitol, and is coordinating with online lenders and with some of the larger individual payday firms with their own Washington lobbyists.” Leadpile will be keeping an eye on the efforts of these lobbyist and hoping their efforts benefit the consumer. They are ultimately the ones that this is about, and if they want to take out a loan or use any other service, this should be something THEY decide on.