In a previous post, I pointed out the importance of the Long Tail concept. This concept was coined by Chris Anderson and it states niche products and services in low demand could be the big revenue generators.  Chris Anderson is also promoting businesses to embrace the “freemium” concept.

He believes that anything on the internet will be FREE, and companies will be competing with this idea unless they choose to offer FREE.  According to InternetNews.com, “There are a lot of ways to make money,” he said.  Give a basic version of a service or application away for free, but also offer more full-featured versions.” With a “freemium” type model, a product or service is offered free to a large number of customers hoping a minority will pay for a premium or added-value service.

How could this maybe relate to lead generation or the Leadpile Marketplace?
How about the idea of giving away leads for FREE knowing that down the road this is going to result in a long term satisfied client? How about offering potential great partners FREE web design assistance or custom banners and forms? People get to use the service and understand it’s value, then they want to commit based on their experience with already using the company.” This concept is really not anything new, but maybe in the lead generation business it is time networks look at not just each individual client as a way to make the most money, but look at offering something to clients for free, knowing that the long term benefit to their company is much greater.

Sounds like the idea …give a little, get a lot!

Have you ever tried to find a unique book in a store, and for one reason or another it was just not available? You then go online and that is where you end up finding that “treasure”.  Going online has become a very popular place for shoppers to find items that are far and few between.  

According to Wikipedia, Chris Anderson coined the phrase “long tail” because products in low demand or which have low overall sales, could be the big revenue generator for online stores. “Internet to consumers has revolved around lower prices, consumer benefit (a.k.a. consumer surplus) from access to increased product variety in online book stores is ten times larger than their benefit from access to lower prices online. Thus, the primary value of the internet to consumers comes from releasing new sources of value by providing access to products in the long tail, according to Wikipedia.”

Leadpile Lead Exchange feels we are the outlet for new lead types that you can’t necessarily get anywhere else.  The LeadPile Lead Exchange, while having its “hits”, also has a long tail developing. LeadPile, The World’s Largest Online Exclusive Lead Exchange has handled the buying and selling of 37 different lead types in the past 90 days.

The Leadpile Marketplace allows the actual originators of leads, and the lead buyers themselves, to decide what price they are each willing to sell, and buy, their leads at, and the way in which the lead delivery will take place.