Leadpile's Blog» lower my bills

Lead Quality In A Lead Exchange

Mari H. — Mon, 29 Sep 2008 14:16:57 +0000

The quality of leads in a lead exchange is one of the most important factors in making the exchange work. Leadpile Lead Exchange currently allows 48 hours for a lead buyer to return a lead for bad contact information. Our quality control department is there to provide feedback from the leads being returned to the business development department. If there is any sort of consistency with bad quality, the issue will be addressed individually with the lead seller/publisher.
However, how does a lead company potentially deal with lead quality if they do not allow returns?
According to the Leadcritic, Lower My Bills has not allowed leads to be returned for some time. However, they incorporate an expected return rate into the cost of the leads. Do you think this is as affective as companies allowing returns?
Each lead company is different on the time frame they allow leads to be returned, and that is another question to address. What is a fair amount of time to allow a lead buyer to return a lead? Is it maybe simplified to do things the LMB way, and just incorporate the cost of potential lead returns into the cost of the leads?
Leadpile Lead Exchange believes that hearing the feedback of the buyers – good and bad – is crucial for us to make this marketplace work effectively. If we do not get feedback from our lead buyers, we don’t know how to fix a “problem” that we might have. We LOVE feedback… good and bad!

Lower My Bills …. more changes?

Mari H. — Fri, 25 Jul 2008 13:40:39 +0000

…………..

On a previous post I spoke about Lower My Bills (LMB) and some changes they were going through. However, I think I am seeing some changes going on again. Looking around on the net I saw some of those “dancing” people, yet the advertisement were about AUTO INSURANCE? Yeah, auto insurance! The ad was a LMB advertisement about lowering your auto insurance rates. So, is LMB RE-focusing on other industries besides JUST refinance? If you take a look at their website it talks about all sorts of lead types, however I guess we usually all know them for mortgage, NOT insurance. Maybe something new is in the works?

According to RUMORY.com, some companies could be experiencing some potential changes to adjust with the declining economy. Tough times right now for just about any industry. I will say Leadpile Lead Exchange is fortunately thriving while others are going through some tough times.
Will all the major online lead generation companies survive, and if they do what will their main focus for lead gen be in?

Lower My Bills doing something new?

Mari H. — Thu, 19 Jun 2008 13:48:05 +0000

We ALL know those lovely dancing people in the Lower My Bills advertisements. Unique online advertising that promotes consumers to click on their animated banners. Anyone in the mortgage world who has ever bought leads, has probably at some point or another purchased leads from this company. In recent weeks, I have been writing some various posts about different aspects of our economy and how it seems to be affecting different online companies.
Who would have ever thought there would be an affect on such a large company as Lower My Bills. It appears that it has.
LMB it seems is now getting into remarketing through email campaigns? They weren’t doing this already? From what I read they were not. So what could be the reasoning behind something like this? Was there never a need to remarket because the payouts on selling leads multiple times was enough to satisfy them? Has business slowed down so much that they need to remarket their database to generate new online activity (new leads, clicks, better EPL etc)? Maybe the cost for online marketing is too costly for them, and they need to come up with lower cost ways to generate leads?
No matter what the reason is, there seems to be not one industry or company that is not some how affected by what is going on in our economy.
Companies must start thinking outside the box in order to come up with more efficient ways to generate business at a lower cost. Email marketing seems to be the answer for Lower My Bills, so what are other companies going to do to adjust and stay afloat?
I HOPE THAT DOESN’T MEAN THE DANCING PEOPLE BANNERS ARE GOING TO GO BYE BYE……..