Loyalty cannot be blueprinted. It cannot be produced on an assembly line.
In fact, it cannot be manufactured at all, for its origin is the human heart-the center of self-respect and human dignity.
It is a force which leaps into being only when conditions are exactly right for it-and it is a force very sensitive to betrayal.
MAURICE FRANKS

Here is what you can do to make sure that your employees are loyal to your company and this will help in making your customers loyal as well.

1.      Offer more than just a job – Offer someone a career with your company. Someone who is invested and motivated will be a better employee than someone who views their position as a job.

2.      Generate goodwill through good deeds – Be involved in the community and get your employees involved.  Here at Leadpile we are involved in a project to help schools and families who need financial assistance. All the employees are involved in picking out a project and it is rewarding to see where our gift helps.

http://www.leadpile.com/lead-exchange-blog/2008/06/05/leadpile-charitable-contributions-to-donorschoose/ 

3.      Empower employees – Let your employees have some lines of communication where they can share ideas and influences on company policies and practices. This will promote team work.

4.      Invest in training and development – If you don’t get proper training to your employees then they feel that they are not worth anything. Take the extra effort to make them feel worthy of their position and place in your company. This will breed loyalty.

5.      Recognize and reward often – Give praise to an employee when they have done something well and you may find they will be more productive after receiving it. Don’t say anything and you may find the opposite happening. Even a simple “Good job” is a great thing to hear.

6.      Get to know your employees – Treat your employees as individuals and not as a group. They are a group of individuals and each has their own way of working. Don’t think that everyone is the same and knows what their cubicle neighbor does. It is not always that way.

Here at Leadpile we work hard to earn your loyalty and keep it. We continue to be the Worlds Largest Exclusive Lead Marketplace because of you. Our customers.