Leadpile's Blog» market

New Can for Pepsi

Nicky — Tue, 08 Feb 2011 20:14:50 +0000

Pepsi has come up with a “skinny” design for their new Diet Pepsi can. The new design is a taller and slimmer shape that is meant to, “…compliment today’s most stylish look”, according to chief marketing officer, Jill Beraud. The product will launch in March after being introduced to New York’s fall fashion week. Window display specialist Simon Doonan is also helping with the release of the Diet Pepsi’s new design and image of fashion and style. Although the new diet can will be available shortly, the older version will also still be available.

Remote Button for Netflix

Nicky — Tue, 04 Jan 2011 17:40:21 +0000

About one in four digital TVs are internet ready and Netflix has decided to continue their success with this market. Already having 16 million subscribers, Netflix will now have its own button on remote controls for Blu-Ray players, TVs and other electronic appliances that are connected to the internet. Brands like Sony, Panasonic, Toshiba and more will be on board with the new button. The button displaying the Netflix logo will give people instant access to stream movies as well as several popular TV shows from ABC that were added last month.

Facebook Controls Quarter of Display Market Share

Christina — Mon, 08 Nov 2010 23:07:57 +0000

Facebook has become number 1 in serving display ad impressions. Not only are they number 1 but they served more then double of Yahoo who came in second place. What is even more remarkable is the growth Facebook saw. Facebook’s market share has grown from 9.2% in Q3 to 23.1% this year. ComScore also reports the Top 10 online Brand Advertisers and their display market share.

Scottrade: 1.9%
AT&T: 1.7%
Experian: 1.2%
Verizon: 1.1%
Progressive: 1.0%
Netflix: 1.0%
GM: .8%
Disney: .8%
Toyota .7%
Procter & Gamble .6%

Autos and the New Generation

Nicky — Tue, 21 Sep 2010 16:47:21 +0000

Generation Y adults are making it more difficult for the auto world by not having such a large dependence on cars. Todays generation is more likely to buy items such as software, computers, smart phones, or music. Motorists from the ages of 21-30 make a up market of about 80 million people.
Although sales are not expected to decrease, they will not likely be as high as the baby boomers generation who make more multiple car purchases and view cars as a status object. Instead, they are looking for cars that are more affordable and simplistic.

The generation Yers tend to see cars as an environmental threat. Even with the new Hybrid and electric cars, many still view autos as being a polluter. Auto manufacturers and dealers alike are scrambling to find a way to appeal to this generation as the baby boomer’s generation turns 65 next year and won’t be their largest consumer base any longer.

Leadpile works closely with auto finance leads and still has a large demand that tell us people are still interested in purchasing vehicles. Todays consumers might be looking for different types of vehicles,but they are still looking nonetheless.

Microsoft Trying To Keep Up With iPhone

Nicky — Fri, 23 Jul 2010 14:59:29 +0000

Microsoft is stepping up to the plate and creating a market for their new phone, the Microsoft Windows 7 Phone.

Although the last attempt to compete with the iphone failed when creating the KIN phone, senior vice president of mobile Andy Lee says,

“…We’re back with something very different and innovative.”.

The new Microsoft phone will feature a Find My Phone service that offers people a way to look on their computer and trace where their phone is if it becomes lost. It will also have a companion site for storing photos, contacts, etc.

As part of a plan for publicity, they will be distributing the new phone to their 87,000 workers for Microsoft. The new phone is set to launch around October or for the Holiday season. Leadpile

Will Hardcover Books Be A Thing Of The Past?

Christina — Mon, 19 Jul 2010 22:06:08 +0000

For the first time, electronic books for Amazon’s Kindle has outnumbers sales for hardcover books consecutively for the past 3 months. The Kindle which has been on the market for 33 months has been selling an average of 143 ebooks for every 100 hardcover books. This number recently jumped to 180 ebooks for every 100 hardcover books sold on Amazon.com.

Consumers who do not own a Kindle can enjoy Kindle books on many other devices such as laptops, ipohnes, ipads, Blackberries and Android phones.

This study does not include paperback book sales but it’s amazing how technology plays such a large role in such a simple pleasure.

Twitter Increases Returns On Email Marketing?

Monica Vo — Fri, 25 Jun 2010 21:40:12 +0000

A recent study indicated that the use of at least three social media options in email marketing campaigns lead to a 55% higher click-through rate. The interesting thing is that only about half of email marketers are adding some sort of social element to their email campaigns.

The real ROI comes in the shared messages of these type of campaigns. Messages that included a sharing option generated 30% higher click-throughs than emails without the social sharing links. Three or more generated 55% higher click-throughs. Twitter alone showed a 40% higher CTR than without a sharing link. Twitter appears to be the most popular option at 67.2% of all social emails with Facebook coming in a close second at 62.7%.

Think about it, you send an email to a million users in your email list. If 55% of the users that click through your message and share it with their 130+ friends on Facebook or followers on Twitter, imagine how much ROI you are getting on that email campaign without any additional cost! Folks, time to start A/B testing!

LeadPile does Offers?

Mari Woods Holt — Wed, 30 Jul 2008 00:40:09 +0000

No its not a rumor! It is a confirmation, LeadPile does have the ability to HOST an offer. LeadPile, has expanded to great expectations and the sky is the limit when it comes to new ideas. Working with a variety of Partners we find different ways to work together.

Are you a serious client that do not have an incentivize offer and needs traffic? Guess what? LeadPile should be the name coming out your mouth. We already have traffic on our sites. We are the largest in the industry and everyday we have new companies that are excited to being a part of LeadPile as they are being referred to us by our current partners having strong success. We target the Best. We look for quality, which is the key and a major role in the continuous of working together long time and the reason why our partner retention is at a sky rocket level!

There are different ways that we can work together, LeadPile is not just a Lead Generation company its a true Lead Exchange. If you have an offer and need more sign ups, call us. We will make this the best experience ever and you will be happy you picked up that phone.

Take a minute and think about this, if you are currently receiving 25 applications a day and you are making a few hundred or even thousands dollars from them, wouldn’t it make logical sense to work with your marketing department and generate 100 applications and quadruple your ROI. I think it does, LeadPile have the traffic you need and I kid you not, it will be the best financial decision that you make!

LeadPile, Top Rank Lead Exchange

Mari Woods Holt — Fri, 25 Jul 2008 00:31:24 +0000

Tracking your Payday campaign could never be easier. Let’s talk about the LeadPile lead exchange and some unique tools provided inside your campaign to better assist you.

LeadPile, Payday/Cash Advance vertical has launch above expectations. We are the Source for Payday/Cash Advance leads. For uniqueness the placement in our marketplace is powerful. You see inside your campaign you will see your current bid price, your rank, and the top bid. Yes, our top payday buyer is currently paying $68.50. Our quality can stand in front of our price.

The rank is significant as it will elaborate how many more campaigns are currently active, funded and have priority to accept a lead first. Our lead exchange is Market Driven. Rank 1 will have the opportunity to purchase the lead first. Be aware that you will be receiving higher quality. Not so much due to the cost, but consider this, you are coming across new consumers that are in some serious need of a loan that might only fill out one application online, hence was our application.

I always suggest to get a good placement in our PING tree. If you are an aggregator and you are working with extended amount of buyers you want to take a good placement. Offer them the best quality lead that they have not seen within the acceptable time frame.

I provided this screen shot so that you can view and understand how it works. At any time a buyer can go through the “main settings” inside there campaign and increase the price so that they can jump over a few affiliates. That’s the nature of a lead exchange. You have total control over your price and you are notified of your placement. This way you can make some logical financial evaluations and define where you need to be at that makes sense for your company.

With a Lead Exchange such as LeadPile we make it user friendly so that you can at all time have the information you need right in front of you! No wonder, we are the Largest Online TOP Rank Lead Marketplace!

Lead Exchanges say NO to SPAM

Florin I. — Thu, 24 Jul 2008 18:59:29 +0000

If 85% to 95% of all emails being handled by the ISPs represent spam which mostly are unwanted messages abusively and indiscriminately sent by unscrupulous marketers or scam artists, and the costs associated with the necessary bandwidth and network maintenance are supported by the ISPs, which in turn get paid by everyone that’s using the internet one way or another, then spammers are really picking our pockets.

Someone has to pay for creating and supporting the infrastructure required by 100 BILLION SPAM emails PER DAY!!! And that’s not cheap: the estimated costs were about $100 BILLION in 2007. So with 1,412,489,652 internet users worldwide (http://www.internetworldstats.com/stats.htm) and $100 billion in money spent/lost in connection with the spam, it comes to about $70.79 per person using the internet per year.

Incredibly, about 80% of all spam is sent by fewer than 200 spammers (http://en.wikipedia.org/wiki/E-mail_spam), which would mean that each spammer steals nearly $500 MILLION per year from everybody else. Now is that grand theft or what? If a bank had HALF A BILLION stolen by 200 different people in a year I would tend to believe these people would be caught pretty fast.

LeadGen companies and Publishers that specialize in internet marketing do need to have an ethical conduct and refrain from spamming. LeadPile has built its reputation as a lead marketplace / exchange that strictly prohibits the practice of spam or any other abusive or deceptive marketing methods. All marketplace participants have to abide by strict rules which ensure that consumers are protected, and the lead exchange continues to grow based on the benefits it brings to consumers, lead buyers (advertisers) and lead sellers (publishers). All accounts have a dedicated account manager who is in constant communication with lead sellers and our quality control division is closely monitoring the leads production. Confidence in using the LeadPile Lead Exchange is critical to its success and the marketplace proved to be incredibly successful at attracting both quality lead sellers and lead buyers (http://www.reuters.com/article/pressRelease/idUS215372+06-May-2008+MW20080506).