Q2 2010 North America Email Trends are in! Results show email open rates remaining steady while clickthroughs declined.
This analysis is comprised from 5.6 billion sent emails by Epsilon in April through June of 2010.
Here are some quick stats:
- Open rates increased 18% from the same time 2 years earlier
- Click rates (5.3%) decreased 5.9%
- Average volume per consumer is up 10.5%
- The non-bounce rate slightly increased from 94.1% to 94.8%
Mailers need to practice creating relevant email messages to their consumers, also cutting back on image heavy email and using text based email has shown higher clichthrough rates due to many email platforms blocking images within emails.
Feel free to share your email tips and tricks!