The Text Messages (SMS) have been always an interesting and productive way to generate leads or more business, including Branding awareness.
We knew about it, test it with our Offers, and our Publishers are doing it as well, but we never seen such results as we are seeing in the last month. The MicroClick Ads and the Microsites are some of the favorites when it comes to our Publishers using text messaging to promote the offers.
Just to have an idea of the efficiency, please check out the following numbers:
The number of Impressions represent the number of people reaching the website from a text message. Out of everyone that have seen the site, almost 73% clicked on the form and 55% of them completed it – reached the confirmation page.
The EPM isn’t too bad either, with $1,437.57 for one thousand of impressions. The highest we’ve seen ranges between $2,500 and $3,200, but that’s more from targeted traffic, new customer base (PPC traffic).
The rule of success is to be creative and test new ways to build your customer base, offering quality and good service to consumers. Nothing is “Impossible” and things can be done in a very effective way without loosing the quality.