Leadpile’s Blog

Some very interesting information regarding women and what they prefer. Bizreport.com study finds that women of different age ranges are either on their PCs or their mobile phones more so than the other. This information is very important for Leadpile publishers because knowing your demographics and how to create sites effectively, will ultimately make or break your success with marketing. The study finds that women under the age of 25 tend to be more on their mobile phones, versus on the PC. Whereas women over the age of 40 tend to be more on their PCs. This means that mobile content types of sites should really be geared towards the younger age women, where the web based sites should really target the older women. If these two groups of women are spending their time on one or the other, really how does this affect publishers wanting to generate leads?
This really points out a few different things to pay attention to if you want to effectively market to women. If you are looking for various sources of advertising you might tend to be more effective with younger women if you are using things such as social networking, SMS marketing or Google Adsense on mobile applications. Your target audience would be younger and you would want to choose lead types that would work well with this demographic. However, if you are wanting to target a product/service to older women utilizing the traditional web would be the way to go.
This study really makes sense in the fact that the younger and younger generation will adapt to what is the most up to date technology, where older women are more comfortable in the PC world that they were brought up in. My guess would be if this study had included women over the age of 60, that they would tend to not have much involvement on the internet, and other sources of advertising would work better with them. Understanding what is going on with different demographics is very important as a publisher, because if you are not marketing effectively you waste time and advertising dollars. Studies such as this one is something to pay attention to and really try and understand, so we all can become effective in marketing our products and services to the right target market.

Ok, say a consumer is paying about a $100 a month on their cell phone bill… how excited will they be to receive some advertising on that cell phone? Well, rest assured, many individuals and companies are trying to figure out how to tap into this mobile market. Yesterday Yahoo and Coupons Inc. forged a partnership that could bring coupons to mobile devices. Mobile coupons have already been tested in certain markets. To say there are a few things to work out, would be a huge understatement. GPS may be used in the future. Imagine you are walking near a Starbucks and all of a sudden you get text message offering a discount or special at THAT Starbucks. What if you are already in line at Starbucks when you get the text? What if you are driving 50 MPH when you get the text? Perhaps it would be better if you could click once to order your favorite drink, and have it waiting when you walk into that Starbucks. How much advertising will be accepted by consumers? Clearly, there are many questions about mobile advertising, and just as clearly there are few answers. One thing is certain: mobile advertising is on the way. How will it work for all parties?