http://www.leadpile.com/lead-exchange-blog Leadpile - The World's Largest Lead Marketplace / Lead Exchange - Where Lead Buyers and Sellers Meet! Tue, 16 Mar 2010 15:44:31 +0000 http://wordpress.org/?v=2.8.5 en hourly 1 http://www.leadpile.com/lead-exchange-blog/2009/09/30/convenience-on-a-new-2d-level/ http://www.leadpile.com/lead-exchange-blog/2009/09/30/convenience-on-a-new-2d-level/#comments Wed, 30 Sep 2009 14:15:38 +0000 Natasha Aronov http://www.leadpile.com/lead-exchange-blog/?p=21274 Have you ever received a coupon or incentive via email and then forget about it or lost track of it because you didn’t print it right away? Good news! JCPenny has selected a handful of it’s stores to test mobile coupons.
According to ONLINE MEDIA DAILY, 16 JCPenny locations installed “2D” capable scanners at registers that have the capability to read the barcode off the coupon directly from consumer’s cell phones with email capabilities. Customers can download a free application at cellfire.com/jcpenney or by texting “JCP” to 28888 from their cell phone.
JCpenny will be promoting several different incentives to test this during the holiday season. Pending the results of this trial, JCPenny will possibly expand this feature to additional stores.
“Ten million digital coupons were redeemed in the first six months of 2009, up 25% from a year ago.” For the high percentage of Blackberry and iPhone users that have their phones within reach every moment of the day, this could be potentially a great new thing! The incentive to use the coupon could be much greater given that printing, saving, and finding the coupon could be a thing of the past!

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