Leadpile’s Blog

After reading an article today on DMnews I found it very interesting when they were discussing an additional way for business owners to monetize their websites more with an automative system.  For instance, there are consumers that navigate around on websites and would like to speak with a live person about questions or needs they have.  The product or service the website is offering is maybe not cut and dry like buying a new pair of shoes. Therefore, companies are now implementing a new telephone application system called TAP (telephony application provider).  This is a system that can be integrated with these website owners that allows them to put a “call” button on their website for consumers to click on.  This button does not ring the consumer to their office or phone, but instead it routes them through an answering system that filters the calls properly.

A phone system is a high expense potentially for business owners, however with this system it is rented by the business owner.  This saves some cost for the business, yet allows the consumers looking for help to be converted to potential sales.  So why not just get an 800# and have consumers call that number when they are on the website wanting questions answered?  Some websites might have too much traffic on their site and not be able to handle the calls themselves, and can not afford routing the calls to a call center.  Some website owners are simply that – website-owners not offices with a bunch of employees and an office full of people to take care of calls.  However, this website owner wants to not let potential clients slip through the cracks and not get questions answered if they are on the website.  This system can potentially save money for that business by directing the phone traffic correctly,  and this system will also help with the lead generation follow up.  These systems have the ability to be programed to answer some basic questions and properly direct the consumers.  Is sounds to me like an automative receptionsist, but costs the business a lot less money.

So how does this impact money made on the website and lead generation?  Businesses have websites because it is less expensive to run a business through a website, instead of through a regular office.  However, if there is business on the table and clients coming to the website, these companies will not always have the people just submitting the request to purchase the produce or service (lead).  Therefore, businesses must come up with cost effective ways to capture the attention of those that need additional help.  This system allows them to generate leads from their website, in addition help confused customers become sales also.  Some consumers would simply leave the website if there was no phone number to call or to get any kind of help.  Sounds like a great idea for the average small to midsize business with limited funds, but looking to make the most money they can on their website!  Every customer is just as important as the next……