Ford Introduces “MY KEY”
Ford is stepping up and taking action to assist parents in controlling the speed when their teenager are behind the wheel. Teenagers account for a large percentage of car accidents, mainly due to speeding. Ford has just introduced a new feature called “My Key”. My Key will play a major role in decreasing potential car accidents caused by teenagers.
Parents will be able to limit teen drivers to a speed of 80mph, using a computer chip on the key. Parents also have the option of controlling the stereo volume, which has been known to also distract teen drivers. In addition, there is a programable chip that can be installed to set off a six second chime, if the driver is not wearing their seat-belt. Parents can even instruct to set up an annoying chime that will keep going off if they go over 45, 55, or 65mph. Safety first!
My Key will be rolled out in the summer of 2010 in both cars and trucks. It will debut in the new 2010 Ford Focus, but also become a part of both Lincoln and Mercury models.
Ford will get a lot of attention with the My Key. I’m sure it will quickly spread across other recognized brands. Smart move for Ford to lead the pack on targeting safety and teens. Teens of course are not thrilled, but overall it’s a great feature that Ford created to promote safety.
What do you think about this new My Key? Is it a thumbs up or thumbs down?