Leadpile’s Blog

Landing a fish is just like landing a customer. Why do some businesses fail when others succeed? Here are 10 ways to keep your business afloat.
1. Know what you’re after: Know your products demographics, typically 20% of your audience will generate 80% of your revenue.
2. Know where to fish for your customers: Now that you know your customer find out where they spend their time. Find the blogs they read, the social networking sites they frequent, and their sites of interest.
3. Be aware of your competition: Do some investigating of your competition. See what design style, copy, images are working for them. Don’t necessarily copy but know what’s out there so you can learn.
4. Use good bait: Your product isn’t the only one. Make sure you use compelling graphics, catchy copy and have some value to your site to make your product stand out amongst the rest.
5. Setting the hook: Make sure once your customer bites you have an amazing offer they can’t pass up. It’s your job to get them threw the door once they’ve come a knockin.
6. Forget catch and release: Remember is a lot more cost efficient to re-sell to an existing customer. Re-marketing, high-quality affiliate offers and up-sells are great ways to retain customers.
7. Test the waters: Try different marketing campaigns, A/B test landing pages, test time and/or day of the week. Find when your product best performs and increase your ROI.
8. Don’t get discouraged: You’re not going to know everything over night. Continue to educate yourself on your competition and bettering your offer, you’ll land your big fish soon enough.
9. Partner up to get a bigger catch: Partner up with sites that can help you real in a bigger catch, having an offer that compliments yours on your site and referring traffic can be a great idea.
10. Enjoy the trip: Be proud of what you’ve learned, not everyone will succeed but enjoy the journey of trying.

Are you up to date with the new offers and developments in the industry, especially from your competitors? If not, you will be missing out.

Your clients need an educated affiliate manager or salesperson to can guide them in becoming more successful. In this fast pace industry, it’s imperative to keep yourself up to date with the new offers and industry news.

Myself, being a Mac user and spending most on my time in Mail app, I found the following solution:

• Create your Google Alerts
• Create a feed for every keyword (example: Leadpile, Hydra Network, MediaWhiz, etc)
• Add each Feed to your Google Reader
• Group them in a Folder
• Add them to your preferred RSS reader – in my case, I have added a new RSS to my Mailboxes

Now I can get alerts on all the topics I am interested in, and they will show straight into my Inbox.

Do you have any recommendations as to what topics I should follow? Let me know!

Day in and day out I have great conversations about what a publisher thinks they should do to become an effective affiliate in the Leadpile Marketplace. Like other networks, there are certain things that any affiliate should do to become an effective affiliate marketer. The Examiner points out some good points on becoming a successful affiliate marketer.

1. Create a website
*Don’t just throw a website together and not put any thought into it. Add some creativeness and content to the website, so others can enjoy their experience too.
2. Create a website about something you enjoy
*Design your website around something you enjoy and will want to work on. If you are excited about the website then that will come through to the visitors, and they will enjoy their experience too.
3. Take the website seriously
*Unfortunately, just having a website is not enough. The website has to flow well. Putting the right type of design and content on the site will ultimately make the site attractive and EFFECTIVE.
4. Build links
*Once you have a completed website, you want to try and get ranked in the search engines. Having other sites link to your site will ultimately help with this search engine ranking, but you have to have something on your site to make others want to link to you. Once you have others linking to your site, you now have 2 ways for people to get to your site- search engine AND other sites that have linked to you. Having traffic to your site is ultimately the goal because that potentially = more $$.
5. Develop affiliate partnerships
*Monetizing your website with offers and banners is a great way to make money with your completed website. Using companies like Leadpile allows you to capture leads from your site, and then earn revenue from those leads selling. The other way is working directly with traditional affiliate networks like CJ. Do your research and find offers that will flow with the website you have created AND make you money. Once this project is working well, look at doing it all over again with additional websites to maybe run other sorts of offers. Find your niche and what you are good at doing effectively. Is it financial offers, product offers, work from home offers, or a combination of them all?
6. Track statistics of your website
*To help you determine what is working well for you on these sites, then you might want to implement some sort of tracking system. Monitoring your statistics will allow you to make necessary changes with your campaigns. Utilize various sources of traffic and see what works with the particular site. Some networks will control how you drive traffic to the site, so you will always want to find that out. Finds networks that even have their own tracking available for you so you can have that as an additional source of information. You can never have too much information to be successful in the affiliate world!
Become a Leadpile Super Affiliate………

Leadpile Lead Exchange is happy to be a part of another great way to network.  The eComXpo is a great place to find new affiliates and companies out there, right at your fingertips.  There are virtual booths, a networking lounge, presentations and even an ability to exchange business cards.  If you are not a part of the eComXpo craze, take a look and see how to become a part of this modern innovative way to network from your computer.