Leadpile's Blog» networking

Facebook While Flying?

Natasha Aronov — Tue, 01 Feb 2011 21:42:50 +0000

A handful of airlines including AirTran Airways, Alaska Airlines, American Airlines, Delta, United Airlines, U.S. Airways and Virgin America have teamed up to free in flights Facebook access during the month of February. Gogo Wi-Fi network and Ford will be making it possible to logon and update your current status while in the air this month. Additional internet access other than Facebook with start at $4.95.

Affiliate Tip Of The Week

Natasha Aronov — Tue, 07 Dec 2010 21:28:11 +0000

Networking is part of what we do, and it’s critical for our growth and success in this industry. When looking at the networking aspect of our business, remember a simple rule: offer to help others first, and they will return the favor. Understand their challenges and see what you can do to help them out in achieving better results.

Facebook Founder Donates $100 million

Nicky — Tue, 28 Sep 2010 17:18:38 +0000

Just before the release of the movie “The Social Network”, Facebook founder Mark Zuckerberg announced he was donating $100 million for education that will go toward improving public schools in Newark, New Jersey. A new foundation named Startup: Education will focus on improving education in the United States. The mayor will be working with the education plan to strategize this reform.

Zuckerberg is hoping that his donation being public will help to influence others to do the same thing. This is the first donation that he has decided to do with his $6.9 billion fortune, making him one of the youngest billionaires on the Forbes 400 list of richest Americans.

Despite some skepticism over the timing of the donation being so near to the movie release, the donation is nonetheless valuable. With over 500 million users to Facebook, it is good to see that the social network is giving back to the community in such a large way. Hopefully, this is the beginning of more donations to come and not just for good press to surround the movie.

Twitter Trying To Preserve User Experience…

Natasha Aronov — Tue, 25 May 2010 22:13:23 +0000

Twitter has made the decision to ban third-party advertisements on its site in an effort to keep control on the integrity and monetization of the site. According to PCWorld, Twitter is building a firewall that will block out the advertisments that tarnish the coherent “timeline”. As this change may help with the amount of “spam” you receive in your timeline, it also appears that Twitter would prefer to make money with its “Promoted Tweets platform” this change will restrict just anyone from posting their own advertisements.

Twitter has listed these 3 reasons as being behind this decision:

• Preserve Twitter’s unique user experience
• Focus on long-term monetization, rather than the short-term goals of third parties
• Ditch covering all costs of maintaining its network — third parties apparently shoulder little responsibility

Those who will be/will not be affected by this new change:

• Services that do not generate revenue, or do so without advertising (such as subscriptions), will not be affected.
• To pay, groups can establish a revenue split with Twitter or agree to license their data stream. Using Promoted Tweets is encouraged.

The fine details — such as minimum fees and revenue splits — have not been established and Twitter is likely to implement fees on a case-by-case basis.

LeadPile team members all have Twitter pages that can give you information regarding new or exciting offers before anyone else!

To follow us on Twitter:

LeadPile Twitter Page: http://twitter.com/Leadpile

Mari Holt LeadPile Twitter Page: http://twitter.com/mari_leadpile
Eugen Ilie LeadPile Twitter Page: http://twitter.com/Eugen_LeadPile
Natasha Aronov LeadPile Twitter Page: http://twitter.com/N_LeadPile

Internet Marketing – Keep yourself up to date!

Eugen Ilie — Sat, 15 May 2010 22:02:22 +0000

Are you up to date with the new offers and developments in the industry, especially from your competitors? If not, you will be missing out.

Your clients need an educated affiliate manager or salesperson to can guide them in becoming more successful. In this fast pace industry, it’s imperative to keep yourself up to date with the new offers and industry news.

Myself, being a Mac user and spending most on my time in Mail app, I found the following solution:

Create your Google Alerts
Create a feed for every keyword (example: Leadpile, Hydra Network, MediaWhiz, etc)
Add each Feed to your Google Reader
Group them in a Folder
Add them to your preferred RSS reader – in my case, I have added a new RSS to my Mailboxes

Now I can get alerts on all the topics I am interested in, and they will show straight into my Inbox.

Do you have any recommendations as to what topics I should follow? Let me know!

Twitter & Yahoo! Combining Forces!

Natasha Aronov — Thu, 25 Feb 2010 16:27:26 +0000

Twitter and Yahoo! have announced a new relationship that will change the “tweeting” world forever! As if there is not already enough instant access to your friends, neighbors, and now even your dogs every tweeted thought, Yahoo! search will now include real-time twitter updates!

According to CNN, real-time tweets will now be available to the 600 million users in Yahoo’s global network. Twitter users will also be able to update their status from Yahoo! sites and share content from Yahoo! in their Twitter stream.

LinkedIn Is A Great Source For Traffic?

Mari Woods Holt — Thu, 18 Feb 2010 08:06:40 +0000

Being in the internet marketing industry, it is pretty common knowledge that there are huge benefits to utilizing the social networking site LinkedIn. However, have you ever thought of LinkedIn as a source for traffic to your site? Webpronews, referenced some good points about the business social networking site, and it’s huge advantages. “You need to take into consideration that LinkedIn has the highest average household income per user over any other social networking site (even NYTimes.com and BusinessWeek.com readers).” “That being said, these are business decision makers you are targeting with your traffic from LinkedIn. The network is for real, and it will only continue to grow in time as there are currently 60 million professionals.”

The steps you should follow in order to truly maximize the capabilities of the LinkedIn site:
1. Complete your profile.
2. Increase you connections.
3. Customize your website links.
4. Answer questions.
5. Update your status.
6. Join niche groups.
7. Post comments in groups.
8. Add RSS feeds to groups.
9. Create a group.
10. Add the blog application to your profile.
I find this information very helpful and am going to look at following these steps with my LinkedIn profile, but also with the Leadpile profile. In the age of competitive traffic, finding a “free” way to get more traffic to your site is very very important. LinkedIn seems to be able to help with that if we all use it to it’s fullest potential.

What Was Your Favorite Super Bowl Ad?

Natasha Aronov — Fri, 22 Jan 2010 08:01:01 +0000

Those five words seem to be to most said that day after the Super Bowl. It seems as if people are more interested in watching the new television ads rather than the actual Superbowl (unless your team is playing or you have money riding on it, of course!). This year does not seem as if it is going to be any different. According to a Nielsen survey, 51 percent of viewers are more interested in watching the Super Bowl for its ads, rather than the actual game. The survey also shows that viewers are more likely to remember the ads that are shown in the first quarter rather then the second, third, and fourth (the fourth having the least recall, only at 25 percent). Most of the ads that show in the fourth quarter tend to have similar ratings to a regular television commercial.
So how much cash is being shelled out this year? For a thirty second spot, it will cost an advertiser three million dollars. When spending that type of money for such a short period of time, advertisers are trying harder than ever to make sure that their commercials are remembered. Companies such has Papa Johns got creative by taking this years Super Bowls roman numeral and turning it in to a new pizza offer. Super Bowl XLIV will now be a Papa Johns Xtra Large four(IV) topping pizza. Boost Mobile is giving consumers a sneak peak of their ad on YouTube, for hopes that it will create excitement and buzz before it is aired during the game. Brands are also trying to use social media more for their Super Bowl advertising. Marketers are realizing that social networks is a great way to have people buzz about a product and get the word around.
It is interesting how on a daily basis so many of us will skip through the commercials, but for the Super Bowl we sit down to watch them. Some of the big players that you will see this year will be Frito-Lay, Boost Mobile, Diamond Foods, and many more. It is very important that brands are taking the time to make sure that they are remembered and are coming up with new and creative way to advertise. LeadPile has also been working hard to create new successful offers, however unfortunately we will be sitting this one out with advertising during the Super Bowl. Wishful thinking uh?
Now the only real question is, are you going to be watching it for the game, or the commercials?

LeadPile Named Top Ten Performance Marketing Network by Revenue Performance Magazine

Mari Woods Holt — Mon, 21 Dec 2009 04:11:52 +0000

In recent news, Leadpile is getting some great recognition from Revenue Performance Magazine. Here is a recent press release from December 11th:
Revenue Performance Magazine today ranked LeadPile as a Top Ten Performance Marketing Network in the United States in the Advertising and Marketing Category with 10 or fewer employees. LeadPile ranks the #1 Ad Exchange in the prestigious Revenue Performance Blue Book Top 20 rankings. The list is designed to provide some answers, by aggregating expert views, traffic data, and measures of industry influence.

LeadPile joins MediaTrust, ShareASale, Commission Junction and NeverBlue in the top ten list. LeadPile is the premier Lead Exchange, providing a central marketplace for the buying and selling of targeted consumers or “leads”. According to Revenue Performance Magazine, LeadPIle was selected to the celebrated Top Ten List because of its size, growth, and simplicity it offers both buyers and sellers of leads.

Eugen Ilie, LeadPile’s Marketing Director, says, “We are honored to be included in such an important publication as Revenue Performance Magazine. It is a testament to our team that we have been evaluated on our overall influence and reputation, and have earned the spot decided on by so many industry experts. It is our goal to continue to live up to such an honor, and our entire organization is committed to continuing to leverage our position in multiple verticals within the industry.”
LeadPile is the premier Lead Exchange, providing a central marketplace for the buying and selling of targeted consumers or “leads”. The Company, also ranked by Inc. Magazine as the Number 3 Company in the United States in the Advertising and Marketing Category with 10 or fewer employees, is the world’s largest exclusive online lead marketplace. LeadPile offers the lead-gen space the first ever, secure, online centralized location for buyers and sellers of exclusive leads to engage in an efficient, exclusive, lead exchange.

ATM’s Not As Convenient As We Think

Natasha Aronov — Fri, 04 Dec 2009 03:11:32 +0000

Almost everyone goes to the ATM to take out cash on a regular basis. Most of the time we do not even think about the task because it has become second nature. But have you ever found yourself in a situation where you need cash and you can find every other banks ATM, but not yours? It is not a big deal going to an ATM other than your own until you see that they are going to charge you around $3.00 to complete your transaction. Then on top of that your bank sometime charges you additionally for banking elsewhere. Over time all those fees can really add up!
Is anything currently being done to lower the fees or get rid of them at all? Currently, the Federal Reserve is reviewing the matter of the rising fees. This all started to come to the service when Bankrate.com found that out of network bank fees rose 12.6% from last year. Where every dollar counts these days, it would be great if the bank fees were eliminated or at the least, decrease. It should not cost an individual $5.00 to take out $20.00.
Here are some useful tips of how to avoid these fees:
1. Only withdraw money from your OWN bank
2. Use your debit/credit card
3. Get cash back when you are at the store
Maybe we should all go back to the old school way of banking… use a piggy bank!