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Online Media Buys Defeats Offline Print Spend in 2010

Christina — Mon, 20 Dec 2010 17:37:05 +0000

Exciting news for online advertisers! Online advertising spend comes in at #1 in 2010, totaling $25.8 billion, closely followed by print publications at $25.7 billion. Many advertisers have shifted offline spend to new online campaigns, some even dabbling in social networking media buys. Advertisers are shifting offline dollars to campaigns that have more measureable results such as banner ads or email campaigns. Even more stunning forecasts are that online display spend will overtake search ads by 2014.

Affiliate Tip Of The Week!

Natasha Aronov — Mon, 13 Dec 2010 21:47:47 +0000

It’s time to look back over the year at our accomplishments, as well as the things we wished to or still need to fulfill for ourselves and others. Our clients need us as much as we need them – we are all connected as a large network and our success is always dependent on the connections we have created and maintained. We can end the year strong and better ourselves starting today. Give back to all your partners and show them gratitude as each one of them helped you one way or another to get you where you are at. 2011 can bring you the opportunity to accomplish great things!

New Jumo Site to Help Others

Nicky — Tue, 30 Nov 2010 20:45:57 +0000

Facebook co-founder Chris Hughes has introduced a new site named Jumo, which will work much like Facebook only this site is to help a project or issue of your choice. As Facebook has become a very common social network, Jumo aims to be a social network that also gives back to your community. With Jumo, issues such as cancer, public schools, poverty and 3,500 other organizations are brought to light.

Each individual one has their own page with information on the cause like how to help, locations of these places, and who you would need to contact. Providing information or “likes” about yourself can connect you to issues that you personally are interested in or local areas that may need your help.

While Facebook is concentrated on things like friends and social gatherings, Jumo offers a place for people to gather to share or explore issues that others are also concentrated on. Although many focus on the Holiday season to give back, this new site is an outlet to bestow charity all year long.

Do You Understand Your Customer?

Mari Woods Holt — Mon, 12 Apr 2010 08:06:06 +0000

Working in lead generation it is really important to know who your client is and who you are are trying to target. Unfortunately, what happens with many networks/agencies is that they are wrapped up in generating as many leads as they can, they are not focusing on who they are targeting. Knowing the consumer that you are targeting, does it really matter that you don’t know the ins and outs of what the consumer is you are marketing to? Many would say it is not totally important, but I feel knowing as much as you can about your target market/consumer can make or break the effectiveness of your marketing campaign.
APNews seems to agree. “The independent Marketing Tracking & Maximisation Specialist also found that Marketers around the world classify ad agencies into three groups: (1) the Result-Drivers who truly believe that the primary purpose of a campaign is to deliver the bottom line results of their clients, and do whatever they can for that (35%); (2) the Result-Pretenders who claim they believe in making campaigns that deliver results, but are internally not prepared to put in place the relevant systems and processes to do so (43%); and (3) the Dreamers who still live in old “Adland” (22%).” There were also 3 weaknesses identified in those that are not truly focusing on the actual result of their consumers:
1. The customer insight is not deep enough
2. Too award driven and not enough customer focused
3. Not effectively tracking to know what is working with each media campaign

Bottom line: know your customer and what advertising is working effectively. This applies to lead generation or any other marketing techniques where you are trying to target consumers.

LeadPile Named Top Ten Performance Marketing Network by Revenue Performance Magazine

Mari Woods Holt — Mon, 21 Dec 2009 04:11:52 +0000

In recent news, Leadpile is getting some great recognition from Revenue Performance Magazine. Here is a recent press release from December 11th:
Revenue Performance Magazine today ranked LeadPile as a Top Ten Performance Marketing Network in the United States in the Advertising and Marketing Category with 10 or fewer employees. LeadPile ranks the #1 Ad Exchange in the prestigious Revenue Performance Blue Book Top 20 rankings. The list is designed to provide some answers, by aggregating expert views, traffic data, and measures of industry influence.

LeadPile joins MediaTrust, ShareASale, Commission Junction and NeverBlue in the top ten list. LeadPile is the premier Lead Exchange, providing a central marketplace for the buying and selling of targeted consumers or “leads”. According to Revenue Performance Magazine, LeadPIle was selected to the celebrated Top Ten List because of its size, growth, and simplicity it offers both buyers and sellers of leads.

Eugen Ilie, LeadPile’s Marketing Director, says, “We are honored to be included in such an important publication as Revenue Performance Magazine. It is a testament to our team that we have been evaluated on our overall influence and reputation, and have earned the spot decided on by so many industry experts. It is our goal to continue to live up to such an honor, and our entire organization is committed to continuing to leverage our position in multiple verticals within the industry.”
LeadPile is the premier Lead Exchange, providing a central marketplace for the buying and selling of targeted consumers or “leads”. The Company, also ranked by Inc. Magazine as the Number 3 Company in the United States in the Advertising and Marketing Category with 10 or fewer employees, is the world’s largest exclusive online lead marketplace. LeadPile offers the lead-gen space the first ever, secure, online centralized location for buyers and sellers of exclusive leads to engage in an efficient, exclusive, lead exchange.

Payday Loan Leads & Leadpile Lead Exchange

Mari Woods Holt — Wed, 07 Oct 2009 12:00:53 +0000

Till the season to be jolly….. Payday loan season has arrived. Networks, lenders and all those that are in the payday loan industry are fast approaching the busiest period of the year. The need for a payday loan becomes more and more in demand during the holidays, because people need to take out a quick short term loan to get things such as Christmas gifts.

Leadpile is proactively trying to keep up with the demand of the payday loan lead buyers/lenders, and the publishers that are requesting more resources to generate these leads. We are happy to introduce some pre pop sites (www.1500check.com AND www.uscashapproval.com) which makes the user experience much better when it comes to filling out the required information, and some new Microclick iForms for publishers to place on their websites. These are a great addition to the Microclick forms, ads, banners and landing sites we have available for our publishers.
Till the season to be jolly! Let’s talk payday loans!!!!

BIG Benefits With Working With Networks VS Direct One On One Relationships

Mari Woods Holt — Mon, 31 Aug 2009 14:27:24 +0000

In the last few years many new ad networks or lead exchanges have surfaced. Many have survived and many have not. The need for networks and exchanges like Leadpile Lead Exchange came about because of the desire to connect multiple publishers with multiple advertisers to create simplicity for both parties. In addition to simplicity, is there any other reason that a publisher or advertiser should look at using a network versus one on on relationships?
1. As consumers get online more and more, publishers and advertisers need to figure out the best way to get the largest captive audience in once place. This is very difficult if you are trying to set up one on one relationships. Networks and exchanges allow this to be done without the hassle of developing one on one relationships.
2. There are cost benefits to the advertisers with working with network versus working directly with a publisher who usually has higher margins than the networks. This increase cost if passed on to the advertiser, whereas networks have higher volumes which allows there to be more of an ability to have lower margins.
3. The advertisers can capture all types of traffic sources in just a few networks versus trying to get a different publisher for each traffic source they are interested. For instance, to really diversify you want to utilize social networking, PPC and SEO, and SMS marketing.
4. Networks allow publishers an opportunity to sell their traffic/leads to various types of buyers/advertisers which allows them to diversify their ads to have everything funnel through one place, versus setting up one on one relationships with each advertiser.
5. Sophisticated networks/exchanges like Leadpile offer the technical capabilities for advertisers and publishers detailed reporting of the their campaigns. This creates simplicity for the publishers or advertiser with being able to have one place to track all their campaigns. This could be very large headache for someone to track each campaign they have one on one with.
Everyone in this industry has their own opinion on what is more effective: networks or one on relationships, however there just seems to be more benefits with working with an exchange or network versus trying to set up one on one relationships.

Leadpile on Twitter – Let our users KNOW

Eugen Ilie — Sat, 31 Jan 2009 06:37:54 +0000

Twitter has become a phenomenon. People connect to each other, following each other, and I guess create a different type of network. Even at a point where Evan Williams doesn’t know exactly how to monetize it, he is improving the core of the platform. Slowly, but surely, it’s becoming one of the new “things to do” online. From the networking perspective, Twitter is offering an amazing opportunity for companies out there to keep their readers informed with what is going on at the current moment. Apparently, even the journalists can make some extra money by releasing the news to their subscribers before the article shows in the paper. Of course the subscribers should pay a membership fee.

Leadpile will most likely use Twitter as well, keeping our clients informed with what is going on in the office. We can update the clients on new offers, increase in payouts, or the addition of new buyers in a certain verticals.

If you are using the Twitter, please follow our messages … Just search for vp_leadpile on Twitter, and you will find me.

The Internet & The Election Of Our 44th President

Mari Woods Holt — Fri, 07 Nov 2008 06:45:14 +0000

First, I would like to say congratulations to our next president of the United States. No matter who everyone voted for, we are all keeping an eye on how the future of our struggling America pans out. Secondly, there was something that America should really pay attention to, and that is an amazing effect the internet had on the election of our 44th president.
The internet AND social networking tools contributed to the Barack Obama being elected. According to businessstandard.com,“Obama, on his part, has refined the digital act further — a fact revealed during his presidential announcement speech in Springfield last October when he said: “Let us be the generation that reshapes our economy to compete in the digital age…” A few examples of this being implemented, was in the case where almost 300,000 people created accounts on the barackobama.com website, he became the first YouTube politician, got involved on Facebook, MySpace, text messaging and all other avenues of the internet for fund raising and party awareness.
Another interesting aspect in this presidential campaign was, “Obama has proposed the creation of the nation’s first Chief Technology Officer (CTO) to ensure that the American government and all its agencies have the right infrastructure, policies and services for the 21st century. The CTO will have a specific focus on transparency, by ensuring that each arm of the federal government makes its records open and accessible as the e-government Act requires. The CTO will also ensure technological interoperability of key government functions”, according to Business Standard.
No matter who was elected, the excitement of the internet and the power it can have also excited Leadpile Lead Exchange. We are in it for the long hall on wherever this great internet craze LEADS us!

Should Lead Buyers Provide Conversions On Puchased Leads?

Mari Woods Holt — Mon, 27 Oct 2008 15:06:47 +0000

Exchanges, marketplace, networks, lead providers, lead generators or all the above are places any advertiser/lead buyer can purchase leads. How ever or where ever you get your leads, there are going to be variations in the conversions you have as a advertiser. Why is this? One large factor is the end user- the person/company that purchases the lead has a major affect on how well purchased leads convert.

A recent article on Lead Market Watch brought up some good points about lead buyers providing performance data to the lead provider. As a lead buyer, you want to get the most amount of leads at the least amount of cost to your company. Also, having the highest conversions to sales with the least amount of money invested in these leads is very important. Therefore, would you be cutting off your own feet if you provided how the leads are specifically performing to the company that provided them to you? When things aren’t going so well, the natural thing to do is always complain and express that. However, should you tell the lead company what the results of these leads was, in order to provide them with specific information on the lead providers bringing in the leads? Would providing this information eventually promote the exhange/network etc to increase the cost per lead if they are seeing the specific success you are having? These are a lot of tough questions that I am sure have a lot of different opinions on.
Here are Leadpile Lead Exhange we welcome lead buyers to provide conversions to us and also any potential issues with the leads. The more information we have on the leads the more we can help the next guy that is wanting to buy leads from us.
On a side note, each buyer of leads is going to have different ways of working leads they purchase. Knowing that, it is hard to actually compare apples to apples with leads. Knowing overall specifics of the leads and the companies buying them, will also help us to see any sort of consistancy on that lead type.
Some other questions lead providers might be curious to know are:
1. How long is your sales cycle?
2. How quickly do you call the leads you purchase?
3. How many times to you call the leads?
4. How many leads does it take for your company to get an application?
5. How many applications does it take for you to get a sale?
6. Approximately what kind of cost/fees does the customer absord for your service?
This information can be very helpful to any company that is providing leads, however there could be some information that is just not something that the lead buyers want to provide.