Who is still picking up the Sunday Paper? It has some fascinating stuff like clip off coupons, find an automobile, or look for a job. Sunday mornings, while I go for breakfast, I see the older generation reading the newspaper. Not so much the younger ones, they choose to have their laptops next to them or their iPhones.
I was reading an article today on www.investopedia.com regarding the yard-sales. They were explaining how to set up a yard-sale and make some cash. I’m familiar with the advertisements inside a lead exchange, but this was somewhat out of the box thinking. The article is called “In A Cash Crush? Hold A Yard Sale” by Lisa Smith. Lisa is explaining how to advertise and how to have a successful Yard Sale by making it unique using Craigslist, or putting colorful bulletins or advertising in the newspaper.
It all comes down to: targeting the audience. The older generation are not computer savvy, and they are not sitting on their computers as long as the younger generation, so they are better of reading the paper. Than you have some other people that are traveling a lot, they are more targeted by the bulletins. The ones hanging out in the Starbucks, with their computers, or with their web enabled phones, are going to see your ads on the web. The internet is the highest growing method of advertising, and it’s also the most targeted one. Not only that you are able to target exactly the demographics you are looking for, but you are able to track the efficiency of your campaign as never been possible before. You care see where the consumer came from, what ad they clicked on, how long they’ve been reading your page and even how long it took them to finish an online application.
After reading this article, I came to think about advertising to the leads that did not sell in our marketplace. These are mostly aged leads that were left behind because the advertisers met their caps. They might not be of any interest to the current buyers buying real time leads, but they are a treasure to the companies interested in cherry picking their leads. LeadPile Lead exchange has an increasing network of publishers and active verticals that is doing business in. As the Largest Online Lead Marketplace, LeadPile Lead exchange has a good number of valuable leads that can work out for the advertisers that have small budgets, or they want to complement their current inventory of leads.
Testing out different venues of advertising or using aged leads and filtering them by the consumer initial interest, can bring some value to your current business.
Leadpile is working closely with the buyers to increase their ROI, and we are committed to your, the Advertiser, success.
