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Trade Shows!

July 11, 2008 By: Cristina B. Category: Lead Exchange, Lead Generation, lead exchanges

lead exchange Trade Shows!

I was on the EcomXpo online trade show this week and WOW, pretty amazing people.  So I’m at the lounge to interact and market, yet you see a few attendees craving attention.  Being mean, to put their name out there.  Yes, being indecent, vulgar  and obnoxious.  But for the most, part it was a phenomenal show and the interactions with some more serious players were beyond concrete.  Of course I got a good laugh in the lounge. 

I must say trade shows are hard work, even online.  Great experience it is but next week follow ups will be constant dialing to reach out and indulge in making new partners.  

Trade shows respect has moved into different directions.  

Working with advertisers and publishers, many might think its a waste of time to attend the trade shows. What matters is what works, not what its “thought”.  The facts count.  The facts are that they work, get a feel for the networking inside trade shows and how it will bring in business and strategic partners.  

I remember going to ad-tech, sure the interaction is there.  Nothing like talking face to face and meeting the person on the other side of the phone.  But one thing that bothers me is some of these attendees are just their for the booze!  Each time I talk to them, they are with a new company, they talk a big game but talk is cheap and when it comes down to business they are shady.  Its ridiculous that one person has been with 5 different companies within the industry in a short period of time.  

I scratch my head and ask myself “who hires them?”.  Now, now, I’m being honest not offensive, but realistically why would you hire someone that has been with a multitude of lead exchanges in such a short time and doesn’t fit in.  

Ad-Tech, Affiliate Summit, EcomXpo and all other trade shows believe it or not is a perfect place to network and create new partners.  Over 10,000 exhibitors and attendees go to these social networks so that’s a lot of business.  

When you do get a chance visit some of the conferences and discussions that are offered. You will learn valuable information that all in all will be beneficial to your business.  

In the lead exchange open doors for new opportunities, there is a need for leads in almost every industry, you just have to know how to approach it! 

Online Payday Loan Article from Bankrate.com.

July 09, 2008 By: Andy J. Category: Lead Exchange

lead exchange Online Payday Loan  Article from Bankrate.com.

The Following is a from Bankrate.com by Laura Bruce, September 12th, 2005. I thought this would be an interesting post for People following Online Payday at the Lead Exchaneg Blog.

It’s a tempting alternative to walking into the check-cashing store on the corner. Online payday lenders are popping up on the Internet, offering fast, short-term loans to cash-strapped consumers, in the anonymous comfort of cyberspace.

But if you borrow from these businesses, you might have more to worry about than the astronomical interest rates traditionally associated with payday lenders in general.

For starters, you’ll provide an amazing amount of personal data — Social Security number, driver’s license number, mother’s maiden name and, of course, your name, address and employment information — to the Web site.

You’ll also give your checking account number and bank routing number, so the lender will have access to your account. The lender will deposit your loan into your checking account and dip into your account to extract interest, fees and the principal. Some require that you fax them your latest pay stub, most recent bank statement, photo ID and a voided check.

But to whom are you giving this information? More than likely you won’t have a clue. Many Web sites that pop up when you do a search for something such as “payday loans” aren’t lenders at all. Take Advance Cash Loans, which states at the bottom of its home page, “Advance Cash Loans is not an online provider of online payday cash advances. We simply connect people seeking fast cash advances with online providers of instant cash advances so they can get the advance cash that they need, as soon as possible.”

A Consumer Federation of America (CFA) survey, of 100 online payday lenders and referrals sites, found that many are run from outside the United States and, perhaps, out of reach of American laws.

“You don’t know where your information is going,” says Jean Ann Fox, director of consumer protection at CFA.

“Many times you can’t find who the domain is registered to. There are Internet payday lenders outside the country, in Canada and on islands in the Caribbean that you can’t find with a magnifying glass. It’s like handing a stranger a blank check.”

Bankrate.com tried to contact three payday lenders. Only one could be contacted, and no one there would answer questions or return calls.

Are these businesses fly-by-night scammers that will steal your identity, trap you into budget-busting, long-term borrowing habits, or illegally siphon money out of your bank account? Nope, not necessarily. But you should think long and hard before sending your information to companies that are so stingy about their own information, Fox says.

“If you borrow from them, you’re not seen in line at the corner payday lender, so there’s privacy and that might be a selling point. But I hope it’s offset by sending all that personal information over the Internet. It’s a financial strip search. They want every piece of your financial information. People should be afraid to provide that information. I wouldn’t want to give that to someone over the counter, much less over the Internet.”

Traditional payday lenders — the so-called brick-and-mortar shops — are represented by Community Financial Services of America, a trade association. Online payday lenders have no such organization and, therefore, have no one to represent them. But Andy Jacob, CEO of Leadpile.com, a company that seeks leads for salespeople in the cash-advance business and other industries, calls the growth in online payday lending “explosive.”

“What’s happening in online is happening fast and furious. The major players are trying to position themselves to be the leader online. It’s a bifurcated space right now. There are many players that are lead generators that aren’t in the payday loan space and they’re attempting to secure the lead to themselves. Many payday-loan companies are late to the game. It’s challenging to figure out which company is doing what right now.”

The growth of online payday lending is presenting problems for state law enforcement officials and consumer advocates. Earlier this year, the Massachusetts Office of Consumer Affairs and Business Regulation ordered 91 companies marketing Internet payday loans to stop. The companies were reportedly charging annual percentage rates averaging 300 percent and fees averaging $30. The state says none of the companies were licensed to offer loans to residents.

Some of the letters we sent to these companies were returned when the post office was unable to find the address,” says David Cotney, senior deputy commissioner at the Massachusetts Division of Banks. “That reinforces our concern about consumers handing over personal information. That’s one of the reasons licensing is required; it gives the consumer some recourse.”

James Brusselback, enforcement chief at Washington State Department of Financial Institutions, says his division is investigating some 10 online payday lenders.

“The difficulty with the online outfits is in locating them, and then some of them claim that our state law doesn’t apply to them, so we have that issue of trying to bring them under our state law. I guess part of their argument is that they’re not located in the state and that their home-state law is sufficient to protect their customers. The requirements in those states — Nevada and Utah — are far less than what we require.”

Karolyn Klohe, financial legal examiner in Brusselback’s department, says consumers can have a tough time stopping online payday lenders from taking money out of their accounts.

“A common complaint against online payday lenders is that the customer is required to give banking information, whereas if they walk into a payday lender store they give them a postdated check. But what’s happening online is the payday lender uses the bank information to make unauthorized withdrawals from the consumer’s account. They say they’re collecting funds owed to them. They can make these withdrawals in a way they can’t with a postdated check.”

Turning to a payday lender — online or on the corner — is almost universally discouraged by consumer advocates. But the alternatives can seem thin to someone who needs cash to see them through to the next paycheck. Many banks offer bounced-check protection plans that consumer advocates often equate with payday lending. A notable difference, perhaps, is that the consumer is less likely to be able to overdraw several times and end up owing money they probably can’t repay.

“The long-term solutions include getting a good spending plan and building a nest egg of savings,” says Fox. If you can afford to pay $45 every payday to keep a $300 loan from bouncing, then you can afford to save it so you don’t need to borrow in the future.

“Pawn shops are cheaper than payday loans. On rare occasions you can ask your employer for an advance. Negotiate directly with whomever you owe. Get a second job. Put off purchases until you can pay. None of these are comfortable. It’s appealing to write the check without having money in your checking account and walk out with cash, but it comes at a high price.”

In their survey of Internet payday loan sites, CFA found that loans of $200 to $2,500 were available, but $500 was the most-frequently offered. Finance charges ranged from $10 per $100 up to $30 per $100 borrowed. The most common rate of $25 per $100 translates into an annual percentage rate of approximately 650 percent if the loan is repaid in two weeks.

Many states have passed laws regulating payday and small loan laws. Consumer Federation of America has compiled important information that consumers should be familiar with before borrowing.

MicroClick Ads Turning Affiliate Marketing Upside Down, reports Leadpile

July 08, 2008 By: Andy J. Category: Lead Exchange

upside 

 

MicroClick Ads Turning Affiliate Marketing Upside Down, Reports LeadPile

 

Phoenix, Arizona -July 8th, 2008 — Within three weeks of announcing the introduction of their new “MicroClick Ads”, LeadPile has created quite a buzz in Affiliate Marketing Circles throughout the United States, Canada, and the UK. Leadpile, The World’s Largest Online Exclusive Lead Marketplace, or Lead Exchange, has reported that the MicroClick Ads have contributed to a 17% increase in production for selected Lead Publishers, and have helped LeadPile to continue its position as the leader in the Lead Exchange Revolution.

 

What are MicroClicks? Simply put, MicroClick Ads are very small single page mini sites that open a new window enabling Affiliate Publishers to have much more control over their own sites than with “Old Fashioned Affiliate Programs”. The MicroClick ads are a tremendous innovation for Publishers desiring to monetize their traffic. To see what everyone in Affiliate Marketing is talking about, please visit http://www.leadpile.com/microsites.html

The MicroClick Ads give Publishers total control over their own site giving them more compelling monetization opportunities for their content.  For the first time ever, Leadpile’s MicroClick Ads place Publishers in total control of their own sites, and their own income because MicroClick ads are located their own Websites, and secured on Leadpile’s Secured Servers. MicroClick Ads have been designed for those Publishers knowledgeable with HTML and JavaScript, and those who are not. Inserting the MicroClick ads into a website is fast, simple, and easy.

Andy Jacob, Founder of Leadpile, says “There is absolutely no limit to the number of MicroClick Ads a Publisher can place on a site. All they need to do with their site is to target each keyword that they want, add the simple code automatically provided by the LeadPile System, and the LeadPile Lead Exchange does the rest. Jacob says, “This could be a game changer for Affiliate Marketing as we know it.”

 

About LeadPile:

Leadpile, the World’s Largest Exclusive Online Lead Marketplace/Lead Exchange, offers the Lead-Gen “Space” the Largest, centralized location for Buyers and Sellers of Exclusive Leads to engage in an exclusive  Lead Exchange, or Lead Marketplace. The Leadpile Marketplace allows the Originators of Leads, and the Lead Buyers themselves, to decide what price they are each willing to sell, and buy, their leads at, and the way in which the lead delivery will take place. Visit LeadPile at http:///www.leadpile.com , or visit the Lead Exchange Blog at http://www.leadpile.com/lead-exchange-blog.

 

 

Cash America – people need responsible Cash Advances

July 07, 2008 By: Andy J. Category: Lead Exchange

dog

 

 

According the  AP, Pawnshop operator and cash advance provider Cash America International Inc. boosted its second-quarter guidance Monday. Cash America said it now expects to post a second-quarter profit of 62 cents to 64 cents per share, up from previous guidance of 51 cents to 54 cents per share.

The Company says its online cash advance product offering posted strong revenue growth and lower-than-expected loan losses.

This is to be expected as more and more people will need responsible Cash Advances as we see more and more of the underbanked population continue to be hit be high gas prices, and economic uncertainty.

 

 

 

Economy Crunch Hits Starbucks!

July 02, 2008 By: Cristina B. Category: Lead Exchange, Lead Generation, Lead Marketplace

lead exchange Economy Crunch Hits Starbucks!Who could ever imagine Starbucks famous for those fabulous Lattes and Frappuccinos we all love, White Mocha being my personal favorite,  would be closing down 600 stores by 2009 according to NY Times.  Initially, Starbucks plans were to only close 100 stores but with the housing crises that affected California and Florida the hardest, which is a large region that Starbucks covered, Starbucks has definitely been struck as well.

Starbucks is now closing 70% of their newest stores that have been open less than 3 years.  As of Sept 30th, 2007 they had 6,973 stores worldwide.  That’s leaving 12,000 people unemployed, doing the math its  7% of their global workforce.  Sad to see so many cheerful employees go. 

So not only is gas pricing going up, housing going down, cost of food increasing but now Starbuck is shutting down doors.  Well, with a cup of coffee averaging $4-$5 society simply cannot afford it. 

So your asking how is this related to the Lead Industry? 

 

  • JOBS – More Home Based Business Opportunity Seekers
  • DEBT – Credit card debt will rise as some will continuously charge their credit card to get by.
  • MORTGAGE- More consumers taking equity and refinancing to pay bills.
  • PAYDAY LOANS – Loosing your job is not easy, the average person lives paycheck by paycheck more payday loan request will be demanded. 
  • INSURANCE – More demand for health insurance and life insurance coverage.
  • BANKRUPTCY-More consumers filing bankruptcy buried in debt.   

 

Consumers will be in big need of your help!  Starbucks is just an example of how the economic struggle is affecting not just individuals but companies as well.  A lead exchange will help companies offer services to consumers in need.  More demand in the financial space that’s for sure.  

lead exchange Economy Crunch Hits Starbucks!

Customer Service, Do you have it?

June 30, 2008 By: Marci K. Category: Lead Exchange, Lead Marketplace

customer service

Webster’s says that Customer service is “Assistance and other resources that a company provides to the people who buy or use its products or services.” It also says that a Customer “Is a person who purchases goods or services from another; buyer; patron.”

 So how do we handle the different types of customers? First, we define them.

  1. The Satisfied Customer – Everything always works out and is in perfect order all the time.
  2. The Never Satisfied Customer – No matter what happens nothing is ever right and nothing can ever fix it.
  3. The Impatient Customer – Wants everything done now, even if the people and services are not available. MAKE IT HAPPEN! NOW!
  4. The Trying to Get Stuff for Free Customer – They want something for nothing and will try to get a free “whatever” from you to make them happy.

 These are all types of customers that we all may or may not have seen, dealt with or been at one time or another and all know what they are like. What we need to do is act like Customer Service Representatives and treat them all as individual types and not all the same. You don’t treat an Impatient Customer like a Trying to Get Something for Free and offer them something else when all they want is what they came in for.  Use the skills that you have been trained to use and then you can make every customer feel special and appreciated.  

 Read Customer Service Tips… We should all know. This should help to know what skills are needed.

 At Leadpile we are dedicated to giving the best Customer Service possible so that every customer is a Satisfied Customer.  We want to make your experience with us the best that it can be. 

Lead Generation and Keywords Tracking

June 21, 2008 By: Eugen I. Category: Affiliate Marketing, Lead Generation

affiliate marketing Lead Generation and Keywords TrackingHow much are your keywords worth? Being involved in the PPC or SEO, you will be constantly challenged to find the right keywords to use. One way to track which keywords are giving you conversions  is to place a tracking pixel in your confirmation pages. Leadpile has made this process easier than ever before.  For those using the MicroClick Form, Leadpile provides a detailed report that will display the Search Engine and the “Keyword” used by the visitor to find the website. Only the visits that resulted in a transaction are displayed. This report is based on the “referrer” and for that reason, you don’t need to add anything in the tracking URL. Once you take the MicroClick Form and you add it to you page you are done. All the stats are being gathered and displayed for you in the account. A snapshot of one of our Publishers’ report is provided below.

Leadpile Search keywords and conversions

It’s the only time when such tools are made available to the publishers. We believe that the affiliate marketing is changing, and the current publishers are looking for more than just ways of sending traffic to “offers”, they are looking for ways to become part of the lead-gen space.

New Payday Offers and MicroClick Ads

June 17, 2008 By: Eugen I. Category: Affiliate Marketing, Lead Exchange, Lead Generation, Lead Marketplace, Lead Verticals

Payday Offer - MicroClick Ads

Just in one week after the Offers and MicroClick ads were released, the volume of Payday/Cash Advance Leads, have exploded in our Lead Marketplace/Lead Exchange. The Buyers we currently have are very excited about the new developments, and as a result of our continuing effort to bring valuable leads in the lead-gen space, we’ve seen a tremendous increase in quality and volume.

Thanks to our publishers and their amazing creativity, our Offers (banners and text ads), together with the MicroClick Ads, are placed on spots that we never thought of, starting with confirmation pages, exit traffic or direct traffic to pages that have an amazing volume of traffic. Two of the things that were very attractive to our publishers, was the fact that our MicroClick ads would load really fast and that our Microsites are on secured sites (HTTPS). The secured sites alone has increased the CVR (conversion rate) with almost 14%.

Faster, better and more alternatives is the key to succeed in an industry where everything changes continuously.

Any suggestions are welcomed, as our commitment is to make the Payday Leads vertical a stronger and better vertical for every everyone involved in Leadpile’s Lead Marketplace/Lead Exchange.

Do you like cookies?

June 11, 2008 By: Eugen I. Category: Affiliate Marketing, Lead Exchange, Lead Generation, Lead Marketplace, Lead Verticals

affiliate marketing Do you like cookies?
Who doesn’t? Well, we love them and we hate them at the same time. They are sweet, but if we have too much of them will be unhealthy. Well, it’s the same with the cookies we use for tracking.

The HTTP cookies (or the tracking cookies), are parcels of text sent by a server to a web client (usually a browser) and then sent back unchanged by the client each time it accesses that server. HTTP cookies are used for authenticating, session tracking (state maintenance), and maintaining specific information about users, such as site preferences or the contents of their electronic shopping carts. (Wikipedia:cookies)

The reason we hate them is because we can’t count on them. In the affiliate marketing, a cookie is storing the affiliate ID and the offer we use on our site, so if something happens with the cookie, we (the affiliates/publishers) are not going to get paid for the transaction. A cookie can be blocked by the browser settings, it can be deleted or it just expires. Every time something like this would occur, we are loosing the tracking, so we are loosing money.
For this reason, and not only, we have developed the MicroClick Form (previously known as the I-SaveNow Form), which was released to small groups of webmasters in 2001. The main advantage of using the Form, instead of a regular banner or text ad, was the embedded “producer ID” (affiliate ID) in the form, which would be consistent, no matter what the browser settings were, or if the visitor would delete (destroy) later on the cookies. Also, instead of having 30 days expiration time (as the cookies have), the producer ID would be available for tracking for as long as you are keeping the form online.

The response from the affiliates (publishers) or Lead Sellers (in Leadpile’s Marketplace) has been fantastic. Over the years we have grown our Marketplace to thousands of publishers that are using our forms for their websites, generating millions of impressions daily.

Unfortunately, the ones that don’t have a website in place or they have something that isn’t specific to a certain industry, they will still have to redirect the consumer to a website with specific content related to the advertised product/service. To fill in this need, Leadpile has developed the offers and the new MicroClick Ads, which are more like Microsites, used to host the Form and capture the visitor data. In order to keep the traffic focused on the publisher website and increase their monetization capabilities, we have developed the Microsites to open in new small windows. Same as we did with the Form, the MicroClick Ads and sites are hosted by secured servers, so the transactions can be processed through a secure socket layer (SSL) connection. Unfortunately, we will have to use the cookies for this process.  I guess we will have to love the cookies, with their good and bad consequences. The good news is that, if you choose to go on a “diet”, you have that option with Leadpile. 

Good things!

Leadpile’s New MicroClick Ads and Offers

June 09, 2008 By: Eugen I. Category: Affiliate Marketing, Lead Exchange, Lead Generation

affiliate marketing Leadpiles New MicroClick Ads and Offers
We are pleased to announce that our new Offers and MicroClick Ads will soon be available inside our Seller (Publishers) accounts.

These will help tremendously our publishers to increase their revenue. Beside from the fact that this helps our publishers to generate more leads and make more money, our new offers, sites and MicroClick ads will help our Lead buyers (advertisers) to receive better leads. We are seeing a very positive response from our Advertisers. Some of their words are “I like the forms and the message”. The reason for these comments it’s because to a buyer, the process from a click to a lead and the message posted on the form (or the site) it is crucial to the leads quality.

We hope that our new offers will make our Marketplace better for all the parties involved. Thank you all for making this happen.

Attention Lead Sellers (Publishers) – The Microsites are here!

June 04, 2008 By: Eugen I. Category: Affiliate Marketing

Big Earnings with Leadpile!

We have some really exciting news! It seems that we are really trying to make everything tiny :) Here at Leadpile we say “Space does matter!” … not size (actually I just made it up now).

Starting with our Form (the I-SaveNow form), to our current new release of the “Microsites”. The Microsites are small one page sites that will be opened in a new window, giving you total control over your own site and adding a incredible monetization opportunity for your content. Now, not only you will have the capability to use our Form wherever you want on your page, but you can also use text links (or actually even banners) that will popup a screenshot and direct the visitor to a Microsite where, the consumer, can fill out the form. On a Mouse Over effect a screenshot will appear, and by clicking on the link or screenshot, it will open a new window with the microsite.

To see how it works, please visit the following link:
MyOnlineRequest.com
- go with the mouse over the links you see in the main content of the page: payday, credit repair.

More information will be available soon!


 

It’s time!!! We are ready to show you how to take a full advantage of the new Microsites.

… Okay, let me say it: MicroSites will Rule The World

Some of you are more knowledgeable when it comes to HTML and JavaScript, so will have no problems whatsoever to play around with the code. We have tried to make it as easy as possible for everyone, and this is just phase 1. The phase 2 will make everything available for you inside your account, so you can go through an easy wizard to create the code you want.

There is no limit on the number of ads you put on your site. Target each keyword you want and add the code to the keyword, and we do the rest.

On the mouse over the visitor will see a snapshot of the microsite, and by clicking on it, a new small window will open where the consumer can start filling out the form.

Why is this so great? Well, the consumer will not leave your site, you can have as many “links” as you want, and in addition to these, you can still add links to our different offers, or even our I-SaveNow Form.

It’s just a simple copy and paste and you are ready to go!

To learn more about it and check the samples please go to:

http://www.leadpile.com/microsites.html

If there are any questions, please don’t hesitate to contact your account manager. Thank you for your time.