Leadpile's Blog» payday leads

Payday Loans In Washington In Question

Mari Woods Holt — Wed, 27 Apr 2011 03:07:47 +0000

It seems that a lot of people in the state of Washington are concerned over the internet lending industry, but my worries are that they are not doing enough research before applying for an online payday loan. Just as in Washington,there are businesses all around the internet that are not legitimate. It is the job of consumers to educate yourself if you are providing your personal information to a website. There are numerous legitimate websites out there (including Leadpile’s) that allow a consumer to securely request a payday loan. If you are a consumer and needing that extra short term cash, do your homework on the website you are filling out your information and make sure you are completing an online form that is secure. If there are issues in WA, there are potentially issues all over the US, but a lot of this lies with the consumers and knowing what you are doing. Knowledge is power for consumers!

Payday Loans-A Perfect Option For Many

Mari Woods Holt — Wed, 30 Mar 2011 16:19:22 +0000

There is a lot os scrutiny on payday loans and what their purpose is. However, many turn to these short term loans because they have no other option. These loans are overly scrutinized as bad for a consumer because their listed APR, which really is not applicable to a short term loan that does not last a year. The Missourian pointed up some positive benefits to the payday loans. For instance, “Research from the Federal Reserve Board indicates that such loans are not “predatory.” Rather, by supplying credit where otherwise there would be none, they help borrowers by enabling them to avoid less-desirable alternatives, such as fees associated with bounced checks, late bill payments and utility reconnections.” If the Federal Reserve Board understands there is value added to these types of loans, why are so many politicians and consumers looking down on payday loans as a “bad” option? Have they never had a reason to get a short term loan for some unexpected expense???? Probably not….

Colorado Passes Payday Lending Law

Mari Woods Holt — Wed, 18 Aug 2010 14:15:50 +0000

In recent payday loan news, the state of Colorado has passed a law restricting the APR on payday loans. The new law puts a cap of 45% APR. This is just following suit with some other states that have put some sort of restrictions on these short-term loans. Other states that have some sort of payday loan legislation or the payday loans are banned are the states of: AZ, AR, CT, GA, ME, MD, MA, NH, NJ, NY, NC, OH, OR, PA, VT and WV.
Many talk about installment loans or other short-term loan options. Is there going to be a transition from what we all know as a “payday loan” to something else to help those consumers that need the help? Either way, there HAS to be an option for consumers. If we want to call it payday loan.. installment loan, or whatever, consumers need to have somewhere to turn for unexpected situations that happen in their lives.

Leadpile: Official Sponsor At OLA Conference

Mari Woods Holt — Mon, 19 Oct 2009 11:00:18 +0000

OLA (Online Lenders Alliance) is an organization that has been around since 2005 representing the online lending industry. Leadpile is a proud sponsor at this year’s fall conference in Colorado Springs, CO. Attending and sponsoring such an event, allows us to be amongst others that are working on initiatives to help build the payday loan industry in a positive manner. This upcoming conference will be a great opportunity for Leadpile to meet with those that we are working with now, and those that we can potentially team up with in the near future. We look forward to meeting everyone at the conference!

Leadpile Lead Exchange Looking For More Payday Loan Traffic

Mari Woods Holt — Wed, 22 Jul 2009 04:26:22 +0000

Leadpile has rolled out a new offer for the payday loan lead type, and we are looking for more traffic!
We are looking for traffic to Green-paydayloan.com through PPC, email marketing, banner or social networking. The top payout is currently at $73.60. If you are a Leadpile publisher and looking to drive traffic to the offer, you can locate the text link in your seller account under the “offers” tab. If by chance Leadpile is not already working with you, we would like to see you join our marketplace and generate payday loan leads as a Leadpile seller/publisher!
As we all know, a lot of consumers are looking for help in their temporary setbacks, so a payday loan is a lot of the time that in-between money that is going to help them in their current situation.

What payday loan/cash advance leads seem to be selling.

Mari Woods Holt — Tue, 03 Jun 2008 16:28:59 +0000

Based on my observation of the payday lead industry, there seems to be a handful of qualities that the payday lead buyers are wanting. These specifics could change, but from what I am seeing these are what leads are selling:

1. The customer are not in the military.

2. The customer has a bank account and preferably checking account with direct deposit.

3. The customer is employed for at least 6 months and making at least $1200-$1500/month income.

4. The customer is employed, not receiving benefits or self employed.

5. The customer provides accurate banking information and other information on their application (payday lead buyers have a way of confirming if it is invalid bank routing# or invalid social security numbers).

6. The customer is not in default on another payday loan or not actively in the process of getting a payday loan with another lender (will show as a duplicate in Teletrack).

7. Some states have implemented payday lending laws and those leads will have a harder chance at selling if they sell at all.

8. Some payday lead buyers do not buy on the weekends, because they are not there to work the leads.

The question is, when will these criteria change or when will another state implement payday lending laws that prohibit these kinds of loans? This lead type reminds me of the subprime mortgage era. The best of the best will have to keep up on the laws, and what the payday lenders are really looking for to be successful in generating this lead type. Some of these customers really do need the assistance and this payday loan will make or break if they “survive” to their next payday.

Controversial bill on the state’s payday lending industry

Andy J. — Mon, 02 Jun 2008 21:52:09 +0000

Ohio Gov. Ted Strickland has signed a controversial bill on the state’s payday lending industry. House Bill 545 caps the annual percentage rate on payday loans in the state at 28 percent, down from the 391 percent maximum currently permitted. Among other provisions, the bill also limits consumer borrowing at $500 or 25 percent of base monthly pay per loan, restricts borrowing to four times per calendar year and extends the term of a loan to 31 days from 14 days. According to Business First of Columbus, The legislation’s 90-day window closes at the end of August, when some of the more than 1,600 payday lending shops in the state already have indicated they’re planning to shut down. Lenders have said that among the law’s provisions, the new APR cap could hurt the industry by making their short-term loans unprofitable. H.B. 545, which was introduced in the House April 29, cleared the Ohio Senate May 14. Let’s hope Ohio has not overreached causing pain for their own constituents.

Leadpile tops 15,000 Lead Buyers Accounts

Eugen Ilie — Wed, 21 May 2008 02:46:45 +0000

With over 15,000 Lead Buyers (Advertisers) Accounts, we cover over 50 active verticals to which we deliver leads on a daily basis. Our top verticals, consisting in the largest amount of leads produced each day, are:

Payday Leads
Auto Financing Leads
Debt Consolidation Leads
Debt Settlement Leads
Credit Repair Leads
Car Insurance Leads
Bankruptcy Leads
Home Based Business Leads
Prepaid Credit Card Leads
Life Insurance Leads
Car Warranty Leads

The increasing price for the SEM (Search Engine Marketing) campaigns and the management of an internal Affiliate Network, creates a good environment for our Lead Marketplace, as the buyers are more attracted to the flexibility and the quick access to a good source of leads. The internet is leveraging the lead price and our goal is to offer the highest quality leads to our Buyers (Advertisers), and in the same time being able to create a marketplace where the Publishers, on the other hand, can monetize their web traffic as never before possible.