Leadpile’s Blog

In years past, online media was not an option. Years ago you did radio, television, mail or things like billboard advertising. However, in recent years performance advertising has been something most companies are venturing into to promote their product(s). Lead generation is a performance type of advertising, however not all are embracing it because of various objections they have to it.

1. No money to do lead generation
2. Lead generation does not work
3. They do not know how to set up CPL campaigns
4. They do not have any creatives to do a lead generation campaign
5. They don’t have any incentives to offer the consumer on a CPL campaign
6. They don’t really care about leads
7. They don’t have the time to work on a lead generation campaign

These are all commons excuses companies will make instead of moving forward with a lead generation campaign. Mediapost.com points out all these excuses companies have on why they are not getting into lead generation.
These are all legitimate objections to lead generation, however companies like Leadpile are open arms to speak with anyone that has any questions or concerns about doing lead generation. Where else can you get a targeted consumer that is opting in for a specific product or service? Lead generation allows companies to focus less on generating clients and more on handling the targeted ones that they are working with in their lead generation campaigns. As a company trying to generate business, would I want to send out a 1000 mailings or purchase leads of 50 people who opted in for my service? Hands down lead generation produces a higher ROI if you are utilizing your lead generation campaign effectively. Ask a lot of questions of the lead generation company you are potentially working with, so you know the process from A to Z. Know how the leads are being generated, where they are being generated and what the cost to you is. You will see, lead generation will be an effective way for you to spend your advertising dollars.