Thank you for visiting our Lead Exchange Blog! I hope you will find it useful. Good luck!

Ever wonder what search engine terms are used the most? I know I do, and search terms also tell a little bit about what is going on in the world around us. According to dmconfidential, eBay gets the award for the top terms (eBay and eBay.com)in the month of August. People trying to find bargains, or sell items they have I would say is partially responsible for this. Home depot was the next highest term used, followed by mapquest. The shopping/office supplies category received 43.15% of all paid search traffic. The fortunate thing is that this is an 8% increase from July’s 39.81%. Maybe people are staying home and doing more of their shopping online to try and get the best deal, without driving store to store. Business telecommunications and pharmaceutical & medical traffic was slightly up. However, travel and business/legal traffic was down for the month of August.
Another interesting fact, yet not surprising, is that Google accounted for 71% of all US searches in the month of August. In a distant second place was Yahoo with 18.26% followed by MSN (5.32%) and Ask (3.45%).
To truly be effective with lead generation, knowing this kind of information and detailed information about the verticals you are promoting is key to being successful. For instance, someone who is doing PPC for payday loan will loose a lot of money if they are not first aware of everything there is to know about payday loans, and also if they do not understand search engines.
Here at Leadpile, I am going to do everything I can to help publishers know what buyers are maybe looking for in a particular lead type. This helps with how the traffic is driven to the website and ultimately helps with conversions and payouts. Communication with your affiliate manager or account manger is key to running a successful lead generation campaign.

I could not believe my eyes when I saw this article on Yahoo. According to the Associated Press, a Michigan home sold to a women for $1.75 on Ebay. There were 8 others that had a bid on this home, however this Chicago women won out with her under $2.00 bid. It appears there is some work to be done on the home and some back taxes, however no matter how you look at it, it is a GREAT deal.
The sad thing in all this is that someone lived in this home and unfortunately lost their home. The women that purchased the home has not even seen the home, and has no intentions on living there. With what is happening in today’s economy, this is bound to be happening more. At one point or another hopefully Ebay will be more known for it’s bid environment on products, not homes. Time shall tell.
Leadpile Lead Exchange is also a bid environment where we match the buyers and sellers of leads. Fortunately, we will not be matching up someone who lost their home to a buyer for $1.75.

We all know there are some tough times going on with most Americans. Right now, Leadpile Lead Exchange is experiencing a surge with the payday loan lead type. Not only are publishers wanting to generate the leads, but the advertisers are needing those payday leads. If your not apart of the Leadpile marketplace, take a look at some of the conversions our publishers are receiving.

There are a lot of payday loan leads being generated, and WE want them to be SOLD here!
There are also a lot of payday lenders needing leads, and WE want them to BUY here!

Watch LeadPile Specialty Finance TV Commercial Here!

According to TNS Media Intelligence (as reported by Emarketer), Automotive advertising spending in the US dropped to $1.99 billion in Q1 2008. That was down more than 14% compared with Q1 2007.

This does not surprise me that much as we predicted in 2005 that more and more Automotive Advertising would be spent online in the years to come. While the overall automotive advertising spending decreased, Internet spending was up 57.9% last year, to $441.6 million.

What does this mean to our Automotive Lead Exchange Participants? Simply put, being in the middle of the online auto lead space is not a bad place to be at all. Carpe Diem!

 

Have you ever gone on a road trip and you just could not remember the name of that monument you were going to see? How about what temperature is it in Denver where your child is visiting her father? How about where is the nearest Taco Bell? Any question you want to know there is an answer at your fingertips… literally!

Something innovative you have to know about… the website Chacha. This website was created as a tool for people that need a question answered while on the go. It’s simple: dial 1-800-2cha cha, state your question, and within just a couple minutes the answer to your question is sent to you via a text message.

Those questions you ask are being answered by real people set up as “expert guides” to answer these questions for Cha-cha. The great thing is there is no limit on what sort of questions you can ask. There could even be questions that are asked that are non emergency situations, maybe someone is in a real bind and needs some help.
Today, the technology that is available to us is amazing and so innovative. Companies like Chacha, Leadpile Lead Exchange, Apple and other companies that remain one step ahead of everyone else, will thrive in future years! I have to say this innovative idea to use your cell phone for something more than talking on it is great. Even payday loan lead generators are bringing in high lead volume through text messaging. Not everyone has an Apple iPhone and can “google” something on the go.
It’s not WHAT you know as a company… it’s what NEW and INNOVATIVE practices can the company come up with, before the next guy.
What will people think of next?????