Leadpile’s Blog

To build your business you must come up with ways to bring in new clients, however each business will have their own “right” way of generating this new business. A few options businesses have is to work with list brokers and to work with lead exchanges.
List brokers are companies that gather data of things such as home owners, consumers information in certain geographic regions, fax numbers, email lists, businesses and many many more. These are lists of people or businesses that meet the specific requirements the business is looking for.
Lead exchanges are a common platform for buyers AND sellers of WEB based leads. These are consumers specifically looking for a particular product or service.

The biggest difference amongst these two sources, of generating business, is the consumer/business is expressing the interest in something. They are “opting in” to receive more information about the particular product or service. Things such as the Do Not Call list do not apply to these consumers that are filling out a request for information. However, list brokers are dealing with general lists and MUST be scrubbed with the Do Not Call Registry. Those that are purchasing lists for various email marketing, SMS marketing, or other advertising purposes need to make sure that they are scrubbing their lists, to prevent any penalties being enforced.

Purchasing leads that are very targeted, real time, exclusive, and consumers/businesses that are WANTING information is probably going to show more success. One is like working a “warm” lead VS a “cold” lead. Why not call someone who wanted your product or service VS trying to add the extra step of trying to hard sell a consumer, and then have to deal with a potential longer sales process?
Leadpile Lead Exchange works with intelligent advertisers who know working with high quality web based leads, produces a higher return on their investment, versus buying lists and making the “cold” calls.

If 85% to 95% of all emails being handled by the ISPs represent spam which mostly are unwanted messages abusively and indiscriminately sent by unscrupulous marketers or scam artists, and the costs associated with the necessary bandwidth and network maintenance are supported by the ISPs, which in turn get paid by everyone that’s using the internet one way or another, then spammers are really picking our pockets.

Someone has to pay for creating and supporting the infrastructure required by 100 BILLION SPAM emails PER DAY!!! And that’s not cheap: the estimated costs were about $100 BILLION in 2007. So with 1,412,489,652 internet users worldwide (http://www.internetworldstats.com/stats.htm) and $100 billion in money spent/lost in connection with the spam, it comes to about $70.79 per person using the internet per year.

Incredibly, about 80% of all spam is sent by fewer than 200 spammers (http://en.wikipedia.org/wiki/E-mail_spam), which would mean that each spammer steals nearly $500 MILLION per year from everybody else. Now is that grand theft or what? If a bank had HALF A BILLION stolen by 200 different people in a year I would tend to believe these people would be caught pretty fast.

LeadGen companies and Publishers that specialize in internet marketing do need to have an ethical conduct and refrain from spamming. LeadPile has built its reputation as a lead marketplace / exchange that strictly prohibits the practice of spam or any other abusive or deceptive marketing methods. All marketplace participants have to abide by strict rules which ensure that consumers are protected, and the lead exchange continues to grow based on the benefits it brings to consumers, lead buyers (advertisers) and lead sellers (publishers). All accounts have a dedicated account manager who is in constant communication with lead sellers and our quality control division is closely monitoring the leads production. Confidence in using the LeadPile Lead Exchange is critical to its success and the marketplace proved to be incredibly successful at attracting both quality lead sellers and lead buyers (http://www.reuters.com/article/pressRelease/idUS215372+06-May-2008+MW20080506).

MicroClick Ads Turning Affiliate Marketing Upside Down, Reports LeadPile

Phoenix, Arizona -July 8th, 2008 — Within three weeks of announcing the introduction of their new “MicroClick Ads”, LeadPile has created quite a buzz in Affiliate Marketing Circles throughout the United States, Canada, and the UK. Leadpile, The World’s Largest Online Exclusive Lead Marketplace, or Lead Exchange, has reported that the MicroClick Ads have contributed to a 17% increase in production for selected Lead Publishers, and have helped LeadPile to continue its position as the leader in the Lead Exchange Revolution.

What are MicroClicks? Simply put, MicroClick Ads are very small single page mini sites that open a new window enabling Affiliate Publishers to have much more control over their own sites than with “Old Fashioned Affiliate Programs”. The MicroClick ads are a tremendous innovation for Publishers desiring to monetize their traffic. To see what everyone in Affiliate Marketing is talking about, please visit http://www.leadpile.com/microsites.html

The MicroClick Ads give Publishers total control over their own site giving them more compelling monetization opportunities for their content.  For the first time ever, Leadpile’s MicroClick Ads place Publishers in total control of their own sites, and their own income because MicroClick ads are located their own Websites, and secured on Leadpile’s Secured Servers. MicroClick Ads have been designed for those Publishers knowledgeable with HTML and JavaScript, and those who are not. Inserting the MicroClick ads into a website is fast, simple, and easy.

Andy Jacob, Founder of Leadpile, says “There is absolutely no limit to the number of MicroClick Ads a Publisher can place on a site. All they need to do with their site is to target each keyword that they want, add the simple code automatically provided by the LeadPile System, and the LeadPile Lead Exchange does the rest. Jacob says, “This could be a game changer for Affiliate Marketing as we know it.”

About LeadPile:

Leadpile, the World’s Largest Exclusive Online Lead Marketplace/Lead Exchange, offers the Lead-Gen “Space” the Largest, centralized location for Buyers and Sellers of Exclusive Leads to engage in an exclusive  Lead Exchange, or Lead Marketplace. The Leadpile Marketplace allows the Originators of Leads, and the Lead Buyers themselves, to decide what price they are each willing to sell, and buy, their leads at, and the way in which the lead delivery will take place. Visit LeadPile at http:///www.leadpile.com , or visit the Lead Exchange Blog at http://www.leadpile.com/lead-exchange-blog.

Webster’s says that Customer service is “Assistance and other resources that a company provides to the people who buy or use its products or services.” It also says that a Customer “Is a person who purchases goods or services from another; buyer; patron.”

 So how do we handle the different types of customers? First, we define them.

1. The Satisfied Customer – Everything always works out and is in perfect order all the time.
2. The Never Satisfied Customer – No matter what happens nothing is ever right and nothing can ever fix it.
3. The Impatient Customer – Wants everything done now, even if the people and services are not available. MAKE IT HAPPEN! NOW!
4. The Trying to Get Stuff for Free Customer – They want something for nothing and will try to get a free “whatever” from you to make them happy.

 These are all types of customers that we all may or may not have seen, dealt with or been at one time or another and all know what they are like. What we need to do is act like Customer Service Representatives and treat them all as individual types and not all the same. You don’t treat an Impatient Customer like a Trying to Get Something for Free and offer them something else when all they want is what they came in for.  Use the skills that you have been trained to use and then you can make every customer feel special and appreciated.  

 Read Customer Service Tips… We should all know. This should help to know what skills are needed.

 At Leadpile we are dedicated to giving the best Customer Service possible so that every customer is a Satisfied Customer.  We want to make your experience with us the best that it can be. 

Client feedback is highly important.  Keeping customers happy is the key to building a long prosperous partnership.  Providing the product or service they most desire will give your company a high retention rate.  Keeping them happy and satisfied with what they need to continue building will be strong points to help your company build as well.

I have learned over time, that listening is the key to providing the right service for your clients.  Both buyers (needing leads) and sellers (making more revenue from their sites) need full attention when you are on the phone.  Selling is not just about the product selling itself.  Its about the product being effective and right for each client needs.  

Every publisher and advertiser needs attention and dedication.  When you talk to them, your building trust. When they trust you, they will feel comfortable doing business with you.  This is why its important to ask your clients for feedback! Don’t be scared, talk to your client.  

Build a relationship and a strong lucrative partnership with your affiliates and ask them to let you help them by becoming better. Knowing your client’s needs is important for any marketplace.  Being able to provide them with the service is even more important.

All in all, listen to what your advertisers or publishers are searching for, and you will have a successful lead exchange!