Let’s face it, the economy is in a slump and this is affecting people being able to pay their bills amongst many other things. The good news is, that the economy is going to get better, which means lenders are going to start lending again AND credit will be extended to consumers again. However, if you do not have your credit in check, you will not be able to take advantage of this. The first thing to do, when trying to fix your credit, is understand what your credit score is AND what makes up that credit score. First, you need to understand who the credit reporting agencies are that are gathering this information. The three credit reporting agencies are Experian, Equifax, and TransUnion. Secondly, you need to understand what a good and bad FICO (also known as a credit score) is. A credit score can be between 300 and 850. The higher your credit score, the better. Finally, you need to read your credit report and understand what is on it. To understand it, you must know the main things that make up your credit score:

1. How you pay your bills- your payment history on your credit cards and loans is the biggest factor in making up your score. This means if you have not paid your bills on time, now is the time to start.

2. What do you owe on your credit cards and loans- if you have your balances maxed out on all your creditors, this will negatively affect your credit score. Stopping charging immediately if the balances are close to their limits.

3. How long have you had each of your creditors-the newer the credit, the more it will negatively affect you. If you are applying for new credit cards, stop now to help your credit score. Keep a few creditors for a long period of time and that will help your score.

4. Do you have all sorts of creditors like car loans, credit cards, installment loans etc-the credit bureaus likes to see a diverse selection of creditors. This is not a major factor in your credit score, but something to think about if you are thinking about getting a new creditor.

Leadpile is currently working on generating this sort of lead and will welcome publishers that will eventually be interested in connecting those consumers that want to know their credit score, with the company that will be able to provide this service. KNOWLEDGE IS POWER!

Do you know what others in the affiliate marketing world are doing? If not, you might want to pay attention to all those in your industry so you can keep abreast of what is going on. Knowing what others are doing is a great tool for you to be fully informed of your industry for your publishers, but it is also great to know if there is maybe something you or your company are not doing and needs to possibly look at doing. Knowledge is power when keeping up with this industry. Don’t be the one left in the dust……

DoubleVerify recently announced it’s new fraud division – Advertising Fraud Detection.  This new division will offer ad verification, security and antivirus experts to research fraud sites that are using malware, spyware, and adware.  This will be useful for companies watching for advertising that is wasting budgeted dollars or any legal concerns.

This new lab will fight malicious activities that can potentially harm brands, legitimate publishers and users, and negatively affect industries overall.

A white paper detailing the findings from the first few months of its inception and recommending actions to minimize publisher fraud and risk will be published this fall.

Try to visit your clients, and when you do that, listen to them more than you talk. Understand their needs and what short term goals they have. That will help you with achieving good results right now, but also in the long run. Choose two or three of your clients and see if you can double their numbers in 2 months time frame.

In this business adding new or additional tools and reporting options inside your administration interface is imperative to creating success and sending the right information to publishers and advertisers. The truth is, the data needed is always available, it’s just not always obvious to see. Working with your programmers to get what you need and updates to make information more accessible is important – just remember, marketing terminology does not apply to the tech team, so make sure to be precise in your requests to make the necessary changes a smooth process on all sides.

A great Affiliate Manager does not take no for an answer and will always find a way to get the job done! If you need something to make your job better, you will always find a way. At LeadPile it is our constant and never ending passion to make everything we do for our Advertising and Publishing Partners the best that it can be!

LeadPile Twitter Page: http://twitter.com/Leadpile

LeadPile Facebook Page:http://www.facebook.com/home.php?#!/profile.php?id=524373532&ref=ts

LeadPile is excited to announce some new and improved changes to the seller account! These changes will help publishers locate the offers much easier.

Check out these new features under the offers tab:

*Click on the “Search Offers” tab to find all the available offers
*Clicking on “Available Categories” or entering key terms into the “Search Offers” box will bring up all of the current offers
*Top and average payouts are listed next to each offer
*MicroClick Forms, MicroClick iForms, Banners, Text Links, On Exit Ads and On Side Ads are all available for you to choose from.
We are always looking for new publishers, or even current publishers that are not currently generating leads, to get started! A great publisher site that Leadpile has helped out on is usainstantpayday.com. We can help with your site too if needed!
We are seeking more leads and traffic for payday loan, auto finance, business cash advance, Broadview Security system, New Millennium Bank, bankruptcy and more!

No really? The social networking site Facebook has hit it BIG because it passed Google in the number of visitors coming to their site. Information Week stated, “For the week ending March 13, Facebook accounted for 7.07% of all U.S. Internet visits, while Google accounted for 7.03%, according to Hitwise. It was the first time Facebook had held the No. 1 spot for a week.” This is great news for Facebook, because this sort of ranking could potentially help them out financially. So, who will benefit besides Facebook themselves on this sort of increased ranking?
In the lead generation space I wish there was maybe some additional opportunity for this mega social networking site to be able to truly produce some great lead generation results. I have yet so see a publisher we work with at Leadpile that is effectively using Facebook to generate leads. What needs to happen in order for Affiliate Marketing to truly be able to capitalize on this site, or are there publishers that are showing success with monetizing Facebook traffic? I would like to speak with them if it is happening!
Great job Facebook… keep doing what you are doing, because it’s working!

Leadpile works a lot in the payday loan industry, with regards to trying to connect those that are looking for a payday loan and those that can provide these short term loans to the consumers. However, if you are in the military you do not qualify for these types of loans, therefore there are alternatives that are offered to these consumers. Leadpile is excited to partner up with a lender that can help service these individuals. We are looking for publishers that can help us generate more of these leads.
This is what we are looking for in these leads:
Nationwide, “active duty” Military (no reserves or government employees) only, consumers must be looking for a $500+ loan, no daily caps and there is no restricted delivery schedules.

There are several ways to generate these leads:

* MicroClick Forms
* MicroClick iForms
* Banners
* Text Links
* “On Exit” Ads
* Open Market

If you are a publisher and looking to help provide these sorts of short term loans to members of our military, reach out to us!

How many consumers out there have a problem obtaining a credit card because their credit has been destroyed? The answer is there are a lot of people in this situation unfortunately, and we are trying to get those consumers connected with the proper company that can help them get on the road to improving their credit. Leadpile is proud to have partnered up with New Millennium Bank to help them with these consumers looking for a secured credit card. We are looking for publishers that can help us generate these leads for the New Millennium secured credit card offer. If you are a publisher and interested in driving traffic to this offer, we want to talk to you!

Leadpile is excited to be a part of the upcoming Affiliate Summit West in Las Vegas, NV. If you are an affiliate that will be attending this weekend’s upcoming show, please make sure and stop by our Meet Market booth on Sunday January 17th. This show is a great opportunity for us to see some past, present and new partners all in one place. We would love to talk about lead generation, publisher opportunities, advertisers opportunities, affiliate marketing, traffic and anything else related to affiliate marketing. If you are not attending the show, make sure and reach out to us so we can discuss how we can potentially work together (mari@leadpile.com).

We all turn to the search engines to help us locate information, however did you know that the most popular search is one-word searches? Hitwise is reporting that 24.13% of the searches in November were people only using one word. Interesting enough, eight-word keyword searches had the biggest increase last month, however it only made up a little less than 4% of the searches. This sort of data is something that SEO/SEM experts should pay attention to for their campaigns.
This information is also really important to study if you want to optimize your website. Leadpile publishers should pay attention to articles such as this one if they are trying to understand what consumers are doing when searching the internet.

Payday loans are something that we discuss a lot on this blog, and are happy to let our readers know that we are expanding our payday loan/cash advance market into Canada. There was a high enough demand to warrant Leadpile to venture into this fairly unsaturated market. We are proud to be able to help those in Canada get connected with those lenders that want to provide them with one of these short term loans. If you are already a Leadpile publisher, you can access this new offer in your seller account. If you are not currently a part of the Leadpile Marketplace, contact us immediately!!! We look forward to this great new market that we are now venturing into!