Leadpile's Blog» publishers

More People Visited Facebook Than Google?

Mari Holt — Tue, 16 Mar 2010 15:44:31 +0000

No really? The social networking site Facebook has hit it BIG because it passed Google in the number of visitors coming to their site. Information Week stated, “For the week ending March 13, Facebook accounted for 7.07% of all U.S. Internet visits, while Google accounted for 7.03%, according to Hitwise. It was the first time Facebook had held the No. 1 spot for a week.” This is great news for Facebook, because this sort of ranking could potentially help them out financially. So, who will benefit besides Facebook themselves on this sort of increased ranking?
In the lead generation space I wish there was maybe some additional opportunity for this mega social networking site to be able to truly produce some great lead generation results. I have yet so see a publisher we work with at Leadpile that is effectively using Facebook to generate leads. What needs to happen in order for Affiliate Marketing to truly be able to capitalize on this site, or are there publishers that are showing success with monetizing Facebook traffic? I would like to speak with them if it is happening!
Great job Facebook… keep doing what you are doing, because it’s working!

Leadpile Partners Up With Lender To Help Military

Mari Holt — Fri, 12 Mar 2010 03:32:41 +0000

Leadpile works a lot in the payday loan industry, with regards to trying to connect those that are looking for a payday loan and those that can provide these short term loans to the consumers. However, if you are in the military you do not qualify for these types of loans, therefore there are alternatives that are offered to these consumers. Leadpile is excited to partner up with a lender that can help service these individuals. We are looking for publishers that can help us generate more of these leads.
This is what we are looking for in these leads:
Nationwide, “active duty” Military (no reserves or government employees) only, consumers must be looking for a $500+ loan, no daily caps and there is no restricted delivery schedules.

There are several ways to generate these leads:

* MicroClick Forms
* MicroClick iForms
* Banners
* Text Links
* “On Exit” Ads
* Open Market

If you are a publisher and looking to help provide these sorts of short term loans to members of our military, reach out to us!

New Millennium Bank Offer With Leadpile

Mari Holt — Fri, 29 Jan 2010 08:01:13 +0000

How many consumers out there have a problem obtaining a credit card because their credit has been destroyed? The answer is there are a lot of people in this situation unfortunately, and we are trying to get those consumers connected with the proper company that can help them get on the road to improving their credit. Leadpile is proud to have partnered up with New Millennium Bank to help them with these consumers looking for a secured credit card. We are looking for publishers that can help us generate these leads for the New Millennium secured credit card offer. If you are a publisher and interested in driving traffic to this offer, we want to talk to you!

Leadpile & The Affiliate Summit West

Mari Holt — Thu, 14 Jan 2010 03:55:25 +0000

Leadpile is excited to be a part of the upcoming Affiliate Summit West in Las Vegas, NV. If you are an affiliate that will be attending this weekend’s upcoming show, please make sure and stop by our Meet Market booth on Sunday January 17th. This show is a great opportunity for us to see some past, present and new partners all in one place. We would love to talk about lead generation, publisher opportunities, advertisers opportunities, affiliate marketing, traffic and anything else related to affiliate marketing. If you are not attending the show, make sure and reach out to us so we can discuss how we can potentially work together (mari@leadpile.com).

One-Word Keywords: Most Popular In Search Engines

Mari Holt — Mon, 14 Dec 2009 02:16:04 +0000

We all turn to the search engines to help us locate information, however did you know that the most popular search is one-word searches? Hitwise is reporting that 24.13% of the searches in November were people only using one word. Interesting enough, eight-word keyword searches had the biggest increase last month, however it only made up a little less than 4% of the searches. This sort of data is something that SEO/SEM experts should pay attention to for their campaigns.
This information is also really important to study if you want to optimize your website. Leadpile publishers should pay attention to articles such as this one if they are trying to understand what consumers are doing when searching the internet.

Leadpile Is Looking For Canadian Payday Loan Leads

Mari Holt — Fri, 30 Oct 2009 04:35:04 +0000

Payday loans are something that we discuss a lot on this blog, and are happy to let our readers know that we are expanding our payday loan/cash advance market into Canada. There was a high enough demand to warrant Leadpile to venture into this fairly unsaturated market. We are proud to be able to help those in Canada get connected with those lenders that want to provide them with one of these short term loans. If you are already a Leadpile publisher, you can access this new offer in your seller account. If you are not currently a part of the Leadpile Marketplace, contact us immediately!!! We look forward to this great new market that we are now venturing into!

Car Warranty Leads In High Demand!

Mari Holt — Fri, 25 Sep 2009 14:35:25 +0000

Leadpile is looking for more publishers to drive traffic to our car warranty offer. With recent changes to the car warranty industry, many are turning to the internet for leads of people looking to purchase a car warranty/auto service plan/vehicle protection plan. Leadpile realizes this, and has created custom banners and a landing site for our publishers to utilize. If this is something that you would be interested in doing, let us know!

BIG Benefits With Working With Networks VS Direct One On One Relationships

Mari Holt — Mon, 31 Aug 2009 14:27:24 +0000

In the last few years many new ad networks or lead exchanges have surfaced. Many have survived and many have not. The need for networks and exchanges like Leadpile Lead Exchange came about because of the desire to connect multiple publishers with multiple advertisers to create simplicity for both parties. In addition to simplicity, is there any other reason that a publisher or advertiser should look at using a network versus one on on relationships?
1. As consumers get online more and more, publishers and advertisers need to figure out the best way to get the largest captive audience in once place. This is very difficult if you are trying to set up one on one relationships. Networks and exchanges allow this to be done without the hassle of developing one on one relationships.
2. There are cost benefits to the advertisers with working with network versus working directly with a publisher who usually has higher margins than the networks. This increase cost if passed on to the advertiser, whereas networks have higher volumes which allows there to be more of an ability to have lower margins.
3. The advertisers can capture all types of traffic sources in just a few networks versus trying to get a different publisher for each traffic source they are interested. For instance, to really diversify you want to utilize social networking, PPC and SEO, and SMS marketing.
4. Networks allow publishers an opportunity to sell their traffic/leads to various types of buyers/advertisers which allows them to diversify their ads to have everything funnel through one place, versus setting up one on one relationships with each advertiser.
5. Sophisticated networks/exchanges like Leadpile offer the technical capabilities for advertisers and publishers detailed reporting of the their campaigns. This creates simplicity for the publishers or advertiser with being able to have one place to track all their campaigns. This could be very large headache for someone to track each campaign they have one on one with.
Everyone in this industry has their own opinion on what is more effective: networks or one on relationships, however there just seems to be more benefits with working with an exchange or network versus trying to set up one on one relationships.

Leadpile Lead Exchange Classifieds Now Available!

Mari Holt — Fri, 07 Aug 2009 19:07:22 +0000

In an effort to connect those that have some leads to sell, those looking to purchase leads, and those working in the lead generation business, Leadpile has rolled out it’s own Classifieds Section. So are you someone who is looking to sell a large list? The Leadpile classifieds section will be the place for you to try and sell that list to someone who is in need of it. Or you could be a company that is looking for a unique lead type, and we might be the perfect place for you to post that ad to get those leads. It’s free to sign up!

GOT LEADS?
NEED LEADS?

Google Offers Helpful Video

Mari Holt — Tue, 21 Jul 2009 03:37:13 +0000

Google has rolled out some recent videos to help improve your landing pages and conversions. The video discusses aspects that would be helpful for converting visitors, versus driving them away. The 7 deadly sins of landing page design is a little lengthy, but certainly a video that you can take something away from. Leadpile publishers might want to take a look!