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Home Sells For $1.75 on Ebay!

October 02, 2008 By: Mari Holt Category: Lead Marketplace, Mortgage Homeowner Leads

lead marketplace Home Sells For $1.75 on Ebay!

I could not believe my eyes when I saw this article on Yahoo. According to the Associated Press, a Michigan home sold to a women for $1.75 on Ebay. There were 8 others that had a bid on this home, however this Chicago women won out with her under $2.00 bid. It appears there is some work to be done on the home and some back taxes, however no matter how you look at it, it is a GREAT deal.
The sad thing in all this is that someone lived in this home and unfortunately lost their home. The women that purchased the home has not even seen the home, and has no intentions on living there. With what is happening in today’s economy, this is bound to be happening more. At one point or another hopefully Ebay will be more known for it’s bid environment on products, not homes. Time shall tell.
Leadpile Lead Exchange is also a bid environment where we match the buyers and sellers of leads. Fortunately, we will not be matching up someone who lost their home to a buyer for $1.75.

Online Lead Generation Having to Get Creative

September 08, 2008 By: Mari Holt Category: Auto Lead Exchange, Lead Exchange, Lead Generation, Lead Marketplace

Companies in all industries are experiencing the pressure of having to come up with new ways to get consumers attention. Online lead generation has been a tool for helping companies find consumers needing a new home, a new car, or various types of loans. However, with the economy the way it is now, companies are working on trying to attract online customers to “new” types of products.
Gone are the days of focusing all your marketing efforts on high profit margin items such as home sales, new car sales and other high price ticket items. According to leadmarketwatch,“The time between major purchases is growing larger due to market pressures as well as improved quality and higher prices. Therefore, marketers need to capture the client in between purchases and it is through micro-needs like chrome wheels, new tires, paint jobs, etc.” This means that companies such as GM are focusing on bringing in leads of consumers wanting new tires and accessories, versus getting the new car. This is also in line with Leadpile Lead Exchange and the need for lead types such as car warranty, car refinance, and home security system leads that are becoming more and more in demand. Service providers could be the ones reaping the rewards of the slower economy… don’t buy a new car or house… fix up the one you already have!

Lead Exchanges VS List Brokers

July 31, 2008 By: Mari Holt Category: Lead Exchange, Lead Marketplace, lead exchanges

To build your business you must come up with ways to bring in new clients, however each business will have their own “right” way of generating this new business. A few options businesses have is to work with list brokers and to work with lead exchanges.
List brokers are companies that gather data of things such as home owners, consumers information in certain geographic regions, fax numbers, email lists, businesses and many many more. These are lists of people or businesses that meet the specific requirements the business is looking for.
Lead exchanges are a common platform for buyers AND sellers of WEB based leads. These are consumers specifically looking for a particular product or service.

The biggest difference amongst these two sources, of generating business, is the consumer/business is expressing the interest in something. They are “opting in” to receive more information about the particular product or service. Things such as the Do Not Call list do not apply to these consumers that are filling out a request for information. However, list brokers are dealing with general lists and MUST be scrubbed with the Do Not Call Registry. Those that are purchasing lists for various email marketing, SMS marketing, or other advertising purposes need to make sure that they are scrubbing their lists, to prevent any penalties being enforced.

Purchasing leads that are very targeted, real time, exclusive, and consumers/businesses that are WANTING information is probably going to show more success. One is like working a “warm” lead VS a “cold” lead. Why not call someone who wanted your product or service VS trying to add the extra step of trying to hard sell a consumer, and then have to deal with a potential longer sales process?
Leadpile Lead Exchange works with intelligent advertisers who know working with high quality web based leads, produces a higher return on their investment, versus buying lists and making the “cold” calls.

July 30, 2008 By: Andy J. Category: Affiliate Marketing, Lead Exchange, Lead Marketplace, lead exchanges

online

In 2006, I took a lot of heat for predicting One Trillion Dollars in retail Online Sales by 2012.

According to Emarketer and Nielson Online, Eight out of 10 respondents who had recently made consumer electronics purchases in a brick-and-mortar store said they had visited the store’s Website first. More than one-half said they purchased from the retailer on whose Website they had spent the most time. In addition 58% of respondents said they would choose the Internet for research in purchases before they would even choose their own friends and family.

While this study reported about Electronics, it is not a far reach to think that consumer research will certainly continue to dramatically increase in years to come.

At the Leadpile Lead Exchange, we are seeing consumers’ research under-banked services at exponentially increasing rates.

Look out Trillion! Here it comes!

LeadPile, Top Rank Lead Exchange

July 24, 2008 By: Mari Holt Category: Lead Exchange, Lead Generation, Lead Marketplace, lead exchanges

top rank lead exchange

Tracking your Payday campaign could never be easier.  Let’s talk about the LeadPile lead exchange and some unique tools provided inside your campaign to better assist you.  

LeadPile, Payday/Cash Advance vertical has launch above expectations.  We are the Source for Payday/Cash Advance leads.  For uniqueness the placement in our marketplace is powerful.  You see inside your campaign you will see your current bid price, your rank, and the top bid.  Yes, our top payday buyer is currently paying $68.50.  Our quality can stand in front of our price.  

The rank is significant as it will elaborate how many more campaigns are currently active, funded and have priority to accept a lead first.  Our lead exchange is Market Driven.  Rank 1 will have the opportunity to purchase the lead first.  Be aware that you will be receiving higher quality.  Not so much due to the cost, but consider this, you are coming across new consumers that are in some serious need of a loan that might only fill out one application online, hence was our application.  

I always suggest to get a good placement in our PING tree.  If you are an aggregator and you are working with extended amount of buyers you want to take a good placement.  Offer them the best quality lead that they have not seen within the acceptable time frame.  

lead exchange LeadPile, Top Rank Lead Exchange

I provided this screen shot so that you can view and understand how it works.  At any time a buyer can go through the “main settings” inside there campaign and increase the price so that they can jump over a few affiliates.  That’s the nature of a lead exchange.  You have total control over your price and you are notified of your placement. This way you can make some logical financial evaluations and define where you need to be at that makes sense for your company.

With a Lead Exchange such as LeadPile we make it user friendly so that you can at all time have the information you need right in front of you!  No wonder, we are the Largest Online TOP Rank Lead Marketplace!

Is SSN on leads truly important?

July 15, 2008 By: Mari Holt Category: Lead Exchange, Lead Generation, Lead Marketplace, lead exchanges

lead exchange Is SSN on leads truly important?

Sure, all Cash Advance and Auto Groups want the SSN on the leads.  My question is, are they truly necessary?   Many may say, “well, sure it is!”  It’s needed to run a credit check when applying online.  What happens to leads that don’t provide an accurate Social or that become skeptical and refuse to provide it.

With identity theft in the U.S. affecting over 10 million Americans a year across the U.S. according to a study by the Berkeley Law School, you will experience less people providing their social on leads.  Especially, if they have been victims of identity theft.  Wouldn’t you agree?

What does this mean?  In a lead exchange, we provide safe, secured sites that are developed to ensure that the consumer feels comfortable.  Even then we will get leads where the consumer did not provide the Social.  Realistically, this doesn’t mean the lead is bad.  Payday lenders and Auto Dealers, can purchase leads of such and call them.  Making the consumer comfortable in providing sensitive data.  Consumers will need to earn your trust and understand that their information will not just be floating around and getting to the wrong hands. 

Buying leads with no SSN will bring in more business.  You will close more deals.  Lead exchange will increase your ROI, when you use all aspects to them.  Getting full applications is a great benefit, but don’t forget about the consumers that are interested but become uneasy with just providing all their personal information online.  They are a sure candidate to close more deals, I’m sure.

Its always easier when you can talk to a person directly! Keep that in mind.

Online Payday Loan Article from Bankrate.com.

July 09, 2008 By: Andy J. Category: Lead Exchange

lead exchange Online Payday Loan  Article from Bankrate.com.

The Following is a from Bankrate.com by Laura Bruce, September 12th, 2005. I thought this would be an interesting post for People following Online Payday at the Lead Exchaneg Blog.

It’s a tempting alternative to walking into the check-cashing store on the corner. Online payday lenders are popping up on the Internet, offering fast, short-term loans to cash-strapped consumers, in the anonymous comfort of cyberspace.

But if you borrow from these businesses, you might have more to worry about than the astronomical interest rates traditionally associated with payday lenders in general.

For starters, you’ll provide an amazing amount of personal data — Social Security number, driver’s license number, mother’s maiden name and, of course, your name, address and employment information — to the Web site.

You’ll also give your checking account number and bank routing number, so the lender will have access to your account. The lender will deposit your loan into your checking account and dip into your account to extract interest, fees and the principal. Some require that you fax them your latest pay stub, most recent bank statement, photo ID and a voided check.

But to whom are you giving this information? More than likely you won’t have a clue. Many Web sites that pop up when you do a search for something such as “payday loans” aren’t lenders at all. Take Advance Cash Loans, which states at the bottom of its home page, “Advance Cash Loans is not an online provider of online payday cash advances. We simply connect people seeking fast cash advances with online providers of instant cash advances so they can get the advance cash that they need, as soon as possible.”

A Consumer Federation of America (CFA) survey, of 100 online payday lenders and referrals sites, found that many are run from outside the United States and, perhaps, out of reach of American laws.

“You don’t know where your information is going,” says Jean Ann Fox, director of consumer protection at CFA.

“Many times you can’t find who the domain is registered to. There are Internet payday lenders outside the country, in Canada and on islands in the Caribbean that you can’t find with a magnifying glass. It’s like handing a stranger a blank check.”

Bankrate.com tried to contact three payday lenders. Only one could be contacted, and no one there would answer questions or return calls.

Are these businesses fly-by-night scammers that will steal your identity, trap you into budget-busting, long-term borrowing habits, or illegally siphon money out of your bank account? Nope, not necessarily. But you should think long and hard before sending your information to companies that are so stingy about their own information, Fox says.

“If you borrow from them, you’re not seen in line at the corner payday lender, so there’s privacy and that might be a selling point. But I hope it’s offset by sending all that personal information over the Internet. It’s a financial strip search. They want every piece of your financial information. People should be afraid to provide that information. I wouldn’t want to give that to someone over the counter, much less over the Internet.”

Traditional payday lenders — the so-called brick-and-mortar shops — are represented by Community Financial Services of America, a trade association. Online payday lenders have no such organization and, therefore, have no one to represent them. But Andy Jacob, CEO of Leadpile.com, a company that seeks leads for salespeople in the cash-advance business and other industries, calls the growth in online payday lending “explosive.”

“What’s happening in online is happening fast and furious. The major players are trying to position themselves to be the leader online. It’s a bifurcated space right now. There are many players that are lead generators that aren’t in the payday loan space and they’re attempting to secure the lead to themselves. Many payday-loan companies are late to the game. It’s challenging to figure out which company is doing what right now.”

The growth of online payday lending is presenting problems for state law enforcement officials and consumer advocates. Earlier this year, the Massachusetts Office of Consumer Affairs and Business Regulation ordered 91 companies marketing Internet payday loans to stop. The companies were reportedly charging annual percentage rates averaging 300 percent and fees averaging $30. The state says none of the companies were licensed to offer loans to residents.

Some of the letters we sent to these companies were returned when the post office was unable to find the address,” says David Cotney, senior deputy commissioner at the Massachusetts Division of Banks. “That reinforces our concern about consumers handing over personal information. That’s one of the reasons licensing is required; it gives the consumer some recourse.”

James Brusselback, enforcement chief at Washington State Department of Financial Institutions, says his division is investigating some 10 online payday lenders.

“The difficulty with the online outfits is in locating them, and then some of them claim that our state law doesn’t apply to them, so we have that issue of trying to bring them under our state law. I guess part of their argument is that they’re not located in the state and that their home-state law is sufficient to protect their customers. The requirements in those states — Nevada and Utah — are far less than what we require.”

Karolyn Klohe, financial legal examiner in Brusselback’s department, says consumers can have a tough time stopping online payday lenders from taking money out of their accounts.

“A common complaint against online payday lenders is that the customer is required to give banking information, whereas if they walk into a payday lender store they give them a postdated check. But what’s happening online is the payday lender uses the bank information to make unauthorized withdrawals from the consumer’s account. They say they’re collecting funds owed to them. They can make these withdrawals in a way they can’t with a postdated check.”

Turning to a payday lender — online or on the corner — is almost universally discouraged by consumer advocates. But the alternatives can seem thin to someone who needs cash to see them through to the next paycheck. Many banks offer bounced-check protection plans that consumer advocates often equate with payday lending. A notable difference, perhaps, is that the consumer is less likely to be able to overdraw several times and end up owing money they probably can’t repay.

“The long-term solutions include getting a good spending plan and building a nest egg of savings,” says Fox. If you can afford to pay $45 every payday to keep a $300 loan from bouncing, then you can afford to save it so you don’t need to borrow in the future.

“Pawn shops are cheaper than payday loans. On rare occasions you can ask your employer for an advance. Negotiate directly with whomever you owe. Get a second job. Put off purchases until you can pay. None of these are comfortable. It’s appealing to write the check without having money in your checking account and walk out with cash, but it comes at a high price.”

In their survey of Internet payday loan sites, CFA found that loans of $200 to $2,500 were available, but $500 was the most-frequently offered. Finance charges ranged from $10 per $100 up to $30 per $100 borrowed. The most common rate of $25 per $100 translates into an annual percentage rate of approximately 650 percent if the loan is repaid in two weeks.

Many states have passed laws regulating payday and small loan laws. Consumer Federation of America has compiled important information that consumers should be familiar with before borrowing.

Customer Service, Do you have it?

June 30, 2008 By: Marci K. Category: Lead Exchange, Lead Marketplace

customer service

Webster’s says that Customer service is “Assistance and other resources that a company provides to the people who buy or use its products or services.” It also says that a Customer “Is a person who purchases goods or services from another; buyer; patron.”

 So how do we handle the different types of customers? First, we define them.

  1. The Satisfied Customer – Everything always works out and is in perfect order all the time.
  2. The Never Satisfied Customer – No matter what happens nothing is ever right and nothing can ever fix it.
  3. The Impatient Customer – Wants everything done now, even if the people and services are not available. MAKE IT HAPPEN! NOW!
  4. The Trying to Get Stuff for Free Customer – They want something for nothing and will try to get a free “whatever” from you to make them happy.

 These are all types of customers that we all may or may not have seen, dealt with or been at one time or another and all know what they are like. What we need to do is act like Customer Service Representatives and treat them all as individual types and not all the same. You don’t treat an Impatient Customer like a Trying to Get Something for Free and offer them something else when all they want is what they came in for.  Use the skills that you have been trained to use and then you can make every customer feel special and appreciated.  

 Read Customer Service Tips… We should all know. This should help to know what skills are needed.

 At Leadpile we are dedicated to giving the best Customer Service possible so that every customer is a Satisfied Customer.  We want to make your experience with us the best that it can be. 

Buy A New Car; Save Gas!

June 25, 2008 By: Mari Holt Category: Auto Financing Leads, Lead Exchange, Lead Generation, Lead Marketplace

auto financing loans leads Buy A New Car; Save Gas!

New Car Save Gas - Leadpile Lead ExchangeToday, I’m going to explain how to save money on gas!  Nation wide gas prices has hit an average of over $4 per gallon.  We can all agree that its ridiculously high.  Yet, we are going to continue to pay for gas to do our every day lifestyle driving; go to work, grocery shopping,  etc. So what’s a solution?  

I did a research today on new 2008 cars that you can purchase for underneath $15,000 that are fuel efficient.  What are you driving now?  A gas hustler?  Taking 8-16 mpg?  Wow, that can get pretty expensive on a weekly basis! Wouldn’t you agree its hurting your pocket?

Check out all these new 2008 cars that I found at great pricing and great mpg:

  • Chevrolet Aveo5 SVM MSRP $10,235 27mpg
  • Kia Rio Base MSRP $10,890  29mpg
  • Toyota Yaris Liftback 5-Spd MT MSRP $11,550 32mpg
  • Smart Fortwo Pure MSRP $11,590 36mpg
  • Saturn ION 2 Sedan Manual MSRP $12,300 30mpg
  • Nissan Versa Sedan 1.8 S MSRP $12,880 28mpg
  • Honda Fit 5-Skd MT MSRP $13,950 31mpg
  • Mazda MAZDA3 MSRP $13,995 27mpg
  • Suzuki Aerio Sedan Base MSRP $14,299 27mpg
  • Dodge Caliber SE MSRP $14,320 26mpg
  • Ford Focus S Coupe MSRP $14,395 28mpg
  • Scion xD 5-Door Wagon MSRP $14,550 29mpg

Now whatever your favorite “Make” is, I listed a few different types, your best solution is to buy a new car! Yes, go online fill out an auto financing application and purchase a gas saver!  You will see the difference.  Its a perfect time to buy.  What are you waiting for?  Still reading this blog?  Go online and fill a secured application and start saving money immediately. Not only will you feel great driving your new wheels but you will be happier with the gas money you are saving!

Should I buy a home now? Should I wait? What should I do?

June 20, 2008 By: Mari Holt Category: Affiliate Marketing, Lead Exchange, Lead Generation, Lead Marketplace, Lead Verticals, Mortgage Homeowner Leads

foreclose

Many people are wondering if buying a home is a good idea right now. A recent article on CCNMoney revealed that RealtyTrac announced that the banks are the most desperate sellers.  Lenders report 197,800 homes were foreclosed in the from Jan 1, 2008 – April 30, 2008.

So is it a good time to buy? Yes! And a  good place to look may be homes that are bank owned.  Banks are trying to get rid of many homes, and they may be willing to take less than what they are worth.  Many people say to look for homes that are at least 90 days old.  Definietly hire a broker to assist you.

Also have the home inspected to make sure the value of the home is truly there.  Consider any maintenance or renovations that would need to be done and deduct that from the asking price.  Hire an expert!

What does this mean for the Real Estate Brokers! More business!! Obviosuly they can get leads for first time home buyers at the lead exchange, and sell homes even in tough times.

A New Way to Sell Homes?

June 16, 2008 By: Andy J. Category: Lead Exchange, Lead Marketplace, Mortgage Homeowner Leads

HouseI saw a news story last week that reminded me of something else I had recently read on Andy Jacob’s SuperCloser that I had to check out. Mr. Jacob stated that he read in the LA times a story about a San Diego Developer that was giving away a house in Escondido to whoever purchased a house in the San Pasqual Valley.

 Ironically I then heard an ad on the radio about a Phoenix builder, giving away a Toyota Prius if you purchase “green” home in Queen Creek, Arizona, or in a 55+ community in Peoria, Arizona. No other upgrades just a new Hybrid car.

 There was then a man that was trying to sell a 2 million dollar home. As an incentive he partnered with a local BMW dealership to let the buyer choose 1 of 6 of their $65,000.00 BMW’s, and the homeowner was going to pay for it.

 These are all genius ways to get their names out there to the public.  These stories have been done in the news or on the internet in hopes to generate some interest in selling some homes in this slumping housing market. Is this a new and creative way to generate interest in selling a home?  Other ways of selling the home were not successful?  I guess the logic is the more people talking and reading about this interesting scenario, the more their name or brand will get out there to people who may not have heard of them. Free advertising? …….or is it really desperate measures to get rid of a home that would not sell any other way?  I will say one thing:  very creative!  They caught my attention.