The longer the internet has been around, the more people become “internet savvy” with finding exactly what it is they are looking for.  According to DMNews, generally consumers would conduct searches with one, two or three words. However, queries with four to eight words are becoming more and more popular. Consumers are getting smarter on knowing they would want a more specific search result, therefore entering in more words is providing them more specific results to choose from. In previous years, consumers would enter in a brand they were looking for and then have to navigate through the site for the information they were looking for. Because of this, experts state that brands need to have some sort of way to extract that traffic by having things such as a frequently asked questions (FAQ) page and blogs. This would allow that brand’s site still to come up in the consumer’s search results. Leadpile Lead Exchange also understands this, therefore we are always looking for ways to optimize the traffic of those that are looking to purchase or sell internet leads. How is your site? Are you optimizing it effectively to get the most out of the search engines traffic?