Leadpile’s Blog

Running an effective business you now have to have a website to help promote it worldwide. However, creating a good website is not enough, you have to have it promoted in the internet’s search engines. This is something easier said than done. Creating a Search Engine Optimization (SEO) strategy is very important on getting that desired traffic to your website. I thought this was a good basic article about some things to really pay attention to.

1. Most prospects to your website will be coming from search engines (Google, Yahoo, MSN, Ask etc).
2. Well known search engines work the best.
3. Most prospects use phrases, not single words, to do a search on the search engines.
4. Track the prospects experience on your website.
5. Optimize using more than just one search engine.
6. Check and analyze the results of your tracking/reporting.
7. Use results from tracking to update your site where needed.
8. Prospects rarely go beyond the first or second page of in the search engine results. Work to get on those pages in order to benefit from your SEO strategy.
9. Keyword density is a major part of the ranking of your website.
10. Successful keyword placement.

Having our website, and our publisher’s websites, ranked high in the search engines is key to getting the traffic to get leads. Leadpile Lead Exchange believes quantity is not necessarily the key to success, but quality is.

A large portion of online advertising is done through search engines. However, getting ranked HIGH on the search engines is every company’s goal. Unfortunately, it is easier said than done to get ranked well.
According to onlineadvertisting.net, there are some facts regarding search engine ranking:

1. 80% of consumers click on the first 3 listing in the search engine listings.
2. 54% of consumers will only look at the first page of results.
3. 19% of consumers actually click through to the 2nd page of results.
4. 10% of consumers got to the third page of search results.

To really be effective you have to be listed well on the major search engines. However, businesses sometimes do not have the resources or money to get there. The key is to do your research. Search engine optimization companies are out there to help businesses understand how to get ranked higher. Unfortunately, like what makes up a credit score….. EVERYTHING that makes up your search engine ranking, is an unknown.
Search engine rankings are a key factor when dealing with lead generation and Leadpile Lead Exchange. The advertisers often times don’t want to deal with SEO (search engine optimization) or PPC (pay per click campaigns), so they turn to a more effective source for potential customers. They turn to Leadpile’s lead sellers. Many of our sellers are experts on getting ranked well on the search engines and other forms of online advertising. We are a common place for both sides to come together.